Hollywood Chamber of Commerce

Hollywoodland Sign prior to the Chamber's modifications

Hollywood Sign after the Chamber's modifications

The Hollywood Chamber of Commerce was founded in 1921, when Hollywood's 2,000 residents and businesspeople organized with the goal of becoming a more metropolitan city. A five-day membership drive resulted in 2,517 members, with their first order of business involving the fledgling Hollywood Bowl, in which they financed a ticket-selling campaign and also raised funds to grade and install 20,000 seats in the venue.^[1][2]

In 1932, the Chamber sponsored the Santa Claus Lane Parade, and in 1978, the parade was renamed the Hollywood Christmas Parade.^[2]

In 1949, the organization paid $4000 ($54,126 in 2025) to repair, rebuild, and take down the “LAND” in the Hollywoodland Sign, creating the Hollywood Sign. The Chamber did a second restoration in 1973.^[2]

In 1953, the organization's president proposed what would become the Hollywood Walk of Fame, which the chamber worked with the City of Los Angeles to create. The walk was dedicated in 1960, and in 1962, Los Angeles City Council approved an ordinance that specified the Hollywood Chamber of Commerce be the agent to advise the City in all matters pertaining to the addition of other names.^[3] The organization also hosts Walk of Fame induction ceremonies^[4] and places memorial wreaths beside stars upon their honoree's death.^[5]

Since 1978, the organization has owned the trademarks and licensing rights to the Hollywood Sign and the Hollywood Walk of Fame,^[4][6] the former through the Hollywood Sign Trust.^[7] Since then, the Chamber has upheld their trademarks through cease and desist orders and lawsuits.^[8][9][10]

In 1992, the Hollywood Sign Trust became independent of the Hollywood Chamber of Commerce; however, the Chamber appointed seven of the nine trustees and retained ownership of the Hollywood Sign trademark.^[11] And as of 2015, the Chamber continued to have a majority of the Trust's board seats.^[7]

As of March 2023, the President and CEO of the organization is Steve Nissen, the former senior vice president of legal and government affairs at NBCUniversal and board chair of FilmLA.^[4]