Imaginus

Imaginus was established on December 15, 2021 by Choi Jin-hee, former CEO of Studio Dragon, following her departure from her position in CJ ENM in November.^[1] Initially capitalized at ₩10 million,^[2] Imaginus attracted investment of ₩50 billion from J&Private Equity (J&PE) on December 8. According to an industry official, J&PE's investment in Imaginus was made at a corporate value of around ₩200 billion. It is said that the follow-up investment aims to increase the corporate value to ₩1 trillion.^[3][4]

In August 2022, Choi, representing Imaginus, was recognized as one of "Korea's 100 female startup leaders" by Hankyung Geeks and Startup Alliance. The selection was based on factors such as cumulative investment amount, experience, and industry. The list showcased the top female startup representatives in 10 different industries, including Education, Fashion & Beauty, E-commerce, Finance & Insurance, Healthcare, Living & Space, Food Tech, Content & Social, Leisure & Travel, and Advertising & Marketing. Choi ranked first in the Content & Social category and 9th overall.^[5][6]

Imaginus first work is Cinderella at 2 AM, a drama based on the web novel of the same name by Aigome. It depicts the love story of an ordinary woman who prioritizes protecting herself and a third-generation chaebol man who believes that protecting love is protecting himself. It was selected by KOCCA in April 2023 as one of the 27 projects to receive support from the '2023 Online Video Service (OTT) Specialized Content Production Support Project'. Studio Aljja was working on this project.^[7] The drama was written by Oh Eun-ji, co-directed by Seo Min-jung and Bae Hee-young, and starred Shin Hyun-been and Moon Sang-min. The series aired on Coupang Play from August 24 to September 22, 2024, every Saturday and Sunday at 21:00 (KST). It was also broadcast on Channel A on the same day and is available for streaming on Viu and Viki in selected regions.

In October, Imaginus was selected as one of 13 companies for KOCCA's Global Leap Support Project. They participated in MIPCOM, the world's largest broadcasting and video content market in Cannes, France from October 16 to 19, where the Ministry of Culture, Sports and Tourism and KOCCA set up the largest-ever Korean pavilion to promote K-content. According to KOCCA, the event attracted over 1,500 exhibitors and 3,500 buyers from 108 countries. The Korean pavilion generated export consultation amounts of USD 468.34 million (approximately around ₩633.7 billion) through 750 consultations over four days.^[8]

Imaginus has upcoming projects in the pipeline. In development is melodrama Tempest, which is being produced by Showrunner and Studio AA.^[9][10] Prior to that, in March 2023, it was reported that director Kim Hee-won and writer Jeong Seo-kyeong, who previously collaborated on Little Woman, joined forces again for Tempest. Jun Ji-hyun being offered the female lead role opposite Gang Dong-won.^[11][12] Additionally, Trii Studio label is preparing for romantic comedy Can This Love Be Translated? created by the writer team led by the Hong sisters at Studio Sot,^[13] and directed by Yoo Young-eun.^[14][15]

Imaginus received the 10 Million Dollar Export Tower Award at the 61st Trade Day in December 2024.^[16]

Imaginus was one of eight companies that joined "Series on Board: Bangkok," which took place in Bangkok, Thailand from July 23rd to 24th. The event aimed to expand joint development and production in the Southeast Asian market. They networked with 36 major Thai broadcasting and online platforms. This event was part of the "Series on Board" events hosted by The Ministry of Culture, Sports, and Tourism and the Korea Creative Content Agency. It was previously held in Seoul, Tokyo, and Osaka.^[17]

In August 2025, it was reported that Imaginus has begun preparations for its initial public offering (IPO).^[18] According to industry sources, on September 3rd, Imaginus signed a lead underwriter contract with NH Investment & Securities last month at its headquarters.^[19]

In 2023, Imaginus' Choi signed a strategic partnership with Myriagon Studio. Myriagon Studio, formerly known as Origamix Partners Inc, is a management company led by Shinsuke Sato, renowned for his original Netflix series Alice In Borderland. The rebranding took place following the acquisition of Origamix Partners Inc by Aniplex, a subsidiary of Sony Music Entertainment Japan. Starting from June 1, 2023, Choi appointed as Executive Advisor at Myriagon Studio in order to help establish a formidable Asian premium production network.^[30][31][32]

On March 21, 2024, Imaginus' Choi and Adam Burke, the director of the Los Angeles Tourism Office, signed a memorandum of understanding to collaborate on producing a Korean drama set in Los Angeles and promoting the city as a global tourism destination. This marked the first time a U.S. city tourism office has entered into an agreement for content production, and established a three-year partnership.^[33] In November 2024, Imaginus' Choi also signed a content joint development partnership with Japan's Asahi Broadcasting Corporation (ABC TV) to develop Japanese dramas combining Korean and Japanese production expertise.^[34]

In May 2025, Tsai Chia-chun, the director of the Taiwan Creative Content Agency, flew to Seoul and signed a memorandum of understanding with Imaginus' Choi. The agreement is for a two-year collaboration on a series co-development. The two parties will invite Taiwanese creators to partner with the Imaginus team to create three original streaming series. The series will focus on romance and be developed for the worldwide market.^[35][36][37]