Coupang Play
South Korean online streaming platform
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Coupang Play (Korean: 쿠팡플레이) is a South Korean video on demand over-the-top streaming television service launched by Coupang in December 2020.[2] It is based on the former Hooq's assets. After the 2022 Saturday Night Live Korea sketch lampooning Korean presidential candidates went viral, Coupang Play gained popularity with a reasonable subscription fee compared to other OTT services such as Netflix, Wavve and TVING.[3] Coupang Play is included as part of Coupang's Rocket Wow paid membership.[4]
 | |
Native name | 쿠팡플레이 |
|---|---|
Type of site | OTT platform |
| Available in | Korean |
| Area served | South Korea |
| Owner | Coupang |
| Products | Video on demand, Sports streaming |
| URL | www |
| Users | 8.05 million (As of 2024[update])[1] |
| Launched | December 24, 2020 |
| Current status | Active |
With 6.34 million subscribers by August 2023, Coupang Play had the fastest year-on-year subscriber growth compared to other streaming platforms.[5] After the addition of sports broadcasting, it had 8.05 million active users by January 2024.[1][6] Along with live streaming sports, the increase in original programs has drawn more users.[7]
In March 2025, Coupang Play acquired the exclusive South Korean rights to select English-language films and television shows from Max and Warner Bros. Pictures in a distribution deal with Warner Bros. Discovery.[8]
The service became available to general Coupang members as a free ad-supported platform in June 2025.[9]
Programming
Sports
Football
- South Korea national football team
- K League[10]
- Bundesliga (from 2024–25 season)[11]
- DFB-Pokal
- Carabao Cup
- La Liga (from 2023–24 season)[12]
- Ligue 1[10]
- CONCACAF Champions Cup (2026-present)
- Major League Soccer (2025, Los Angeles FC games only)
- England: Premier League, FA Cup (from 2025/26 season)[13]
- Eredivisie (from 2024–25 season)[10] (Feyenoord matches only)
- AFC (2025–2028)[14]
- National teams
- 2026 FIFA World Cup qualification (from third round)[a]
- AFC Asian Cup (2023,[15] 2027)[b]
- 2026 AFC Women's Asian Cup
- AFC Junior/Youth Championships
- Men's/boys
- Women's/girls
- AFC Futsal Championships
- Clubs
- National teams
Other sports
- National Football League (shared with NFL Game Pass International on DAZN)[16]
- Formula One[10]
- One Championship[17]
- FIVB Volleyball Women's Nations League
- Coupang Play Series
Original programming
Scripted
- One Ordinary Day (2021)[18]
- Anna (2022)[19]
- Unicorn (2022)
- Returning Student: Straight-A But F in Love (2022)
- Hit the Spot (2022)
- Decoy (2023)
- Boyhood (2023)[20]
- Hide (2024)[21]
- Cinderella at 2 AM (2024)[22]
- What Comes After Love (2024)[23]
- Family Matters (2024)
- Newtopia (2025)
- Confidence Queen (2025)[24]
- Heroes Next Door (2025)[25]
- Absolute Value of Romance (2026)[26]
- Affair Is Not the Problem Now (2026)[27]
Unscripted
- Saturday Night Live Korea (2021; moved from tvN)[28]
- Chain Reaction (2022)
- Office Romance (2022)
- Elite League (2023–2024; produced by MBN)[29]
- Shooting Star (2024)
Notes
- all 10 South Korea matches, plus selected matches
- Finals tournament only