Innovid

Innovid was founded in 2007 by Zvika Netter, Tal Chalozin, and Zack Zigdon.^[2] Prior to starting Innovid, Netter and Chalozin co-founded the tech hub and nonprofit organization GarageGeeks where high-profile tech personalities from around the world came to speak about innovation, including Sergey Brin,^[3] Craig Mundie, and Wikipedia co-founder Jimmy Wales.^[4]

Between 2008 and 2019, Innovid raised more than $82 billion in funding.^[5][6]

As of 2015, the company had raised $52.6 million in six rounds of funding from investors including Genesis Partners, NewSpring Capital, Silicon Valley Bank, Cisco Investments, and Sequoia Capital.^[7]

In 2017, Innovid acquired Taykey, a Tel Aviv-based company focused on real-time, automatic ad targeting software.^[8][9][10]

In 2019, Innovid acquired Herolens, a Buenos Aires-based display and digital out-of-home advertising company.^[11]

In February 2022, Innovid announced that it would acquire TVSquared for $160 million.^[12]

Innovid partnered with Roku to deliver personalized, targeted, and interactive video ads via Roku apps^[15] and allow viewers to easily subscribe to specific channels with a click of the remote.^[16]

In February 2016, Innovid announced a partnership with Snapchat, to provide advertisers with detailed analytics about ad campaigns.^[17] Two months later, Innovid rolled out an integration with Facebook and Instagram, to help marketers deliver interactive video ads to both platforms while tracking analytics.^[18] In June 2016, Innovid also teamed up with Twitter to give advertisers access to more data about Twitter video ad campaigns.^[19] In December 2016, Innovid partnered with marketing clouds Oracle, Adobe, and IBM, enabling marketers for the first time to include video throughout the customer journey.^[20]

MODI Media, the TV arm of GroupM, recognized Innovid’s focus on the connected TV/ OTT market and began collaborating with the company to empower MODI Media’s OTT video delivery and analytics.^[21]

In September 2019, Innovid and Roku announced that they were partnering on advertising measurement tools that would report across over-the-top (OTT) and traditional TV. Innovid's connected TV data would be matched with Roku's automatic content recognition (ACR) data to measure daily reach, frequency, and demographics.^[22]

1. 2009 Tech Pioneers Who Will Change Your Life: Zvika Netter^[23]
2. 2010 World Economic Forum Tech Pioneers: Tal Chalozin^[24]
3. 2011 Streaming Media 100 Companies That Matter Most in Online Video^[25]
4. 2012 Digiday Video Awards Best Video Technology Innovation^[26]
5. 2014 Digiday Video Awards Best In-Stream Video Ad^[27]
6. 2014 Interactive Advertising Bureau MIXX IAB Rising Stars Digital Video Ad Gold Winner^[28]
7. 2015 Crain’s Best Places to Work in NYC^[29]
8. 2015 Interactive Advertising Bureau MIXX IAB Rising Stars Digital Video Ad Gold Winner^[30]
9. 2015 AdAge's Best Places to Work^[31]
10. 2016 Inc. Magazine's Best Workplaces^[32]
11. 2016 Multichannel News' 40 Under 40^[33]
12. 2016 Stevie Award Winner for Women in Business: Beth-Ann Eason^[34]
13. 2016 Interactive Advertising Bureau MIXX IAB Award: Best Interactive Video Ad^[35]
14. 2016 Crain Communications Best Places To Work in New York City^[36]
15. 2016 Los Angeles Business Journal Best Places To Work in Los Angeles^[37]
16. 2018 Drum Digital Trading Award for Best Creative Optimization^[38]

US Patent No. 8745657^{[dead link]} Inserting interactive objects into video content