Khaadi

Khaadi was founded in 1998 by Shamoon Sultan, and the first store was opened in Zamzama, Karachi in 1999.^[5] Khaadi was originally a handwoven clothing brand. The brand then expanded to multiple stores within two years of its inception and introduced multiple product lines.^[6] By 2002, Khaadi expanded its product line to include women's ready-to-wear items and later ventured into women's luxury wear with Khaadi Khaas in 2008.^{[citation needed]}

In 2010, Khaadi expanded internationally as it opened stores in the UAE: first in Dubai, and later in Abu Dhabi. In 2013, store launches were planned for the UK.^[7]

Khaadi transitioned into a fast fashion retail brand in 2015. Khaadi introduced Khaadi Kids and Khaadi Home from 2012 to 2013, followed by the launch of Khaadi Fragrances in 2019. By 2016, its revenue had reached 16 billion.^[8]

In 2020, Khaadi enlisted Landor & Fitch's help in designing The Experience Hub,^[9][10] which opened in December 2021. It is a 32,000 square-foot space in Karachi that functions as a retail space with its own cafe.

In 2014, Khaadi opened a 1,630 square-foot store at the Bull Ring shopping centre in Birmingham, and other locations in Westfield London and Westfield Stratford City in East London. It proceeded in September 2015 to open a store in Highcross Leicester^[11][12] and a 22,000 square-foot store at Karachi's Dolmen Mall Clifton.

In 2024, Khaadi expanded its operations in the US with a 5,500-square-foot “Experience Store” at Tysons Corner Center in Virginia.^[13][14]

The word Khaadi is coined from the word Khaddi (pronounced [kʰaːdiː], Khādī), meaning handloom. The fingers in the original logo signified the weavers’ hands and the work that goes into the final product.^[9]

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  1999
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  2010
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  2013
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  2018
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  2021–Present