Legoland Discovery Centre
Indoor family entertainment center chain
From Wikipedia, the free encyclopedia
Legoland Discovery Centre[a] is an indoor family attraction chain originally created by British leisure group Merlin Entertainments and currently owned by The Lego Group. Featuring models and attractions inspired by the Lego building toys, the Discovery Centres are smaller and indoor versions of the Legoland theme parks located around the world.
| |
 LEGOLAND Discovery Centre at Trafford Centre | |
Number of locations | 29 (by 2023) |
|---|---|
| Owner | The Lego Group |
| Website | legolanddiscoverycenter |
In September 2025, The Lego Group announced that it would take full control of the chain from Merlin, who will continue to operate the Legoland amusement parks under licence.[1] The deal was closed on 27 February 2026, and ownership transitioned over to Lego afterward.[2]
Attractions
A typical Legoland Discovery Centre occupies approximately 30,000–35,000 square feet (2,790–3,250 m2) of floor area.[3][4]
Discovery Centres include models of local landmarks rendered in Lego bricks. Visitors can also learn how the Lego bricks are manufactured or partake in building classes taught by a Master Model Builder. Certain locations may also include 4-D movie theaters offering multiple showings throughout the day.
A number of children's attractions, such as small rides, play fortresses, and movie theaters are also available. The centres can host birthday parties as well as scholastic and group functions and also include restaurants and gift shops selling Lego merchandise.
Reception
The target audience for the Legoland Discovery Centre is families with young children, normally ages 3 through 12,[5] though a typical location's average guest is about seven years of age.[3] Discovery Centres are located near other family-friendly attractions and dining establishments.[3] In a given year, a single facility can host approximately 400,000 to 600,000 visitors.[3] Adults are not permitted to enter a Legoland Discovery Centre unless accompanied by a child, except at designated adult-only evening events.[6]
Locations
‡ Date of reopening as "LEGO Discovery Centre" or "Center"
Asia
| Name | Image | Status | Opened | Venue | City | State or region etc | Country | Master Model Builder |
|---|---|---|---|---|---|---|---|---|
| Beijing | Open | Chaoyang District | Beijing | China | ||||
| Hong Kong |  |
Open | K11 Musea | Hong Kong | ||||
| Osaka |  |
Open | Tempozan Market Place | Osaka | Kansai | Japan | Kanna Uno | |
| Shanghai | Open | Joy City Changfeng | Shanghai | East China | China | Shenghao Xu | ||
| Shenyang | Open | K11 Center | Shenyang | Liaoning | China | |||
| Tokyo | .jpg) |
Open | Decks Mall | Tokyo (Odaiba) | Kantō | Japan | Keisuke Sato | |
Europe
| Name | Image | Status | Opened | Venue | City | State or region etc | Country | Master Model Builder |
|---|---|---|---|---|---|---|---|---|
| Berlin[b] |  |
Open | 2007 | The Center Potsdamer Platz | Berlin | Berlin | Germany | |
| Birmingham | .jpg) |
Open | Utilita Arena Birmingham | Birmingham | West Midlands | United Kingdom | Michelle Thompson | |
| Brussels[c] | Open | June 2022[7][8][9][10] | Docks Bruxsel | Brussels | Belgium | Sieber Bulteel | ||
| Duisburg |  |
Closed | 2008−2013[11] | Duisburg Inner Harbour | Duisburg | North Rhine-Westphalia | Germany | |
| Hamburg | Open | June 13, 2025 [12][13] | Hamburg Hafen City | Hamburg | Hamburg | Germany | ||
| Istanbul |  |
Closed | 2015-2025 | Forum Istanbul | Istanbul (Bayrampaşa) | Marmara | Turkey | Deniz Can Doğan |
| Manchester | |
Open | Trafford Palazzo | Greater Manchester | North West England | United Kingdom | ||
| Oberhausen[d] |  |
Open | 2013 | Westfield Centro | Oberhausen | North Rhine-Westphalia | Germany | |
| Scheveningen |  |
Open | Scheveningen Boulevard | Scheveningen | South Holland | Netherlands | ||
North America
Australia
| Name | Image | Status | Opened | Venue | City | State or region etc | Country | Master Model Builder |
|---|---|---|---|---|---|---|---|---|
| Hotham | Closed | July to October 2018[18] | Hotham Alpine Resort | Mount Hotham | Victoria | Australia | ||
| Melbourne |  |
Open | Chadstone Shopping Centre | Melbourne | Victoria | Australia | Miller Keys |
Future locations
Notes
- Some locations are branded as Lego Discovery Centre. "Legoland" and "Lego" are stylised in all caps at all locations. Those locations in the United States are rendered in American spelling, Legoland Discovery Center or Lego Discovery Center.
- First Legoland Discovery Centre to open (2007).
- Branded as "LEGO Discovery Centre"
- Relocated from Duisburg.
- Branded as "LEGO Discovery Center"
- Scheduled opening in 2020, delayed by COVID-19 pandemic.
- Branded as "LEGO Discovery Center"
- Branded as "LEGO Discovery Center"
