List of 2022 Winter Olympics broadcasters

In China, domestic rights to these Games are owned by China Media Group (CMG), with live rights being sublicensed by China Mobile's Migu streaming service.^[1]

In some countries, broadcast rights to the 2022 Winter Olympics were already agreed upon through existing long-term deals. In France and the United Kingdom, these were the first Games where Eurosport would be the main rightsholder; the BBC sub-licensed a limited amount of coverage on free-to-air television, as part of a deal in which the BBC sold the pay-TV rights to the 2018 and 2020 Games to Eurosport.^[2][3] In January 2022, the BBC announced it would broadcast over 300 hours of free-to-air live coverage, as well as highlights programmes.^[4][5]

In the United States, these Games will once again be broadcast by NBCUniversal properties, as part of its US$7.75 billion contract^[6] to air the Olympics through 2032.^[7] The scheduling of the Games impacted the U.S. broadcast rights to the Super Bowl—the championship game of the National Football League (NFL), and historically the most-watched television broadcast in the United States annually—as the game's date fell within an ongoing Olympic Games for the first time in its history. Under the NFL's broadcast rights at the time, the rights to the Super Bowl alternated annually between CBS, Fox, and long-time Olympic broadcaster NBC (whose last Super Bowl also fell in a Winter Olympic year, but was held prior to the opening ceremony).^[8] To prevent the Games from competing for viewership and advertising sales with Super Bowl LVI—which was scheduled for 13 February 2022 at Los Angeles' SoFi Stadium—CBS and NBC announced in March 2019 that they would invert the rights for Super Bowl LVI and LV (2021), so that both the 2022 Winter Olympics and Super Bowl LVI would be broadcast by NBC.^[9][10] In a break from the established practice of airing premieres or special episodes of entertainment programmes after the Super Bowl to take advantage of its large audience, NBC aired its prime time coverage for Day 10 of the Games immediately following Super Bowl LVI.^[11] Furthermore, the NFL's new media rights beginning in 2023 extends the Super Bowl rotation to four networks by adding ABC and ESPN, thus codifying this scenario by giving NBC rights to the Super Bowl in 2026, 2030, and 2034, all of which are Winter Olympic years.^[12][13]

Notes

Indian public broadcaster Doordarshan is part of India's diplomatic boycott and will not air live the opening and closing ceremonies of the Games.^[64][65]

The 2022 Games confirmed an ongoing trend in U.S. viewership of the Olympics; while television viewership had seen a further decline, they were offset by increases in social media engagement and streaming viewership of the Games. Similar trends were seen in Europe, where amidst falling TV ratings Eurosport reported an eight-fold increase in streaming viewership on its platforms and Discovery+ over Pyeongchang 2018.^[66][67][68]