List of Indian films with the highest digital rights
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This page lists some of the Indian films with the highest digital rights value, focusing on films that have achieved notable success in theatres before making their debut on streaming platforms. The leading OTT services in India include Netflix, Amazon Prime Video, and Disney+ Hotstar.[1]
Overview
With the rapid growth of the digital content market, post-pandemic Indian films have secured substantial deals for their digital distribution, often surpassing traditional revenue streams. This trend highlights the increasing influence of streaming platforms in Indian cinema.[2][3] The Indian streaming market has experienced remarkable expansion, with projections indicating it will reach $5 billion by the end of 2024.[4] This growth is fueled by the rise of digital platforms and a surge in subscriptions. Currently, the OTT audience in India stands at 547 million users, reflecting a 14% increase from 2023’s 481 million, representing a 38% market penetration.[5]
Only films released post-pandemic have been considered, as the surge in digital platforms began during the lockdown.[6][7] Some films have been distributed to multiple platforms to appeal to wider audiences as per language aiming to diversify their audience reach. Currently, Kalki 2898 AD holds the highest sold digital rights, divided between two platforms Netflix and Amazon Prime Video at ₹375 crores.[8]
Highest digital deals
The following table lists the highest digital rights deals for Indian films value at ₹100 crore or more.
| Rank | Title | OTT Platform | Digital Rights | Language | Year | Ref. |
|---|---|---|---|---|---|---|
| 1 | Kalki 2898 AD | Amazon Prime Video / Netflix | ₹375 crore | Telugu | 2024 | [8][9] |
| 2 | RRR | ZEE5 / Netflix / Disney+ Hotstar | ₹325 crore[α] | Telugu | 2022 | [10][11] |
| 3 | KGF: Chapter 2 | Amazon Prime Video | ₹320 crore | Kannada | 2022 | [12][13] |
| 4 | Pushpa 2: The Rule | Netflix | ₹275 crore | Telugu | 2024 | [14][15] |
| 5 | Adipurush | Netflix / Amazon Prime Video | ₹200 crore | Hindi Telugu |
2023 | [16] |
| 6 | Salaar: Part 1 – Ceasefire | Netflix / Disney+ Hotstar | ₹160–162 crore | Telugu | 2023 | [17][18] |
| 7 | Devara: Part 1 | Netflix | ₹150–155 crore | Telugu | 2024 | [19][20] |
| 8 | Dhurandhar: The Revenge | Jio Hotstar | ₹150 crore | Hindi | 2026 | [21] |
| 9 | Singham Again | Amazon Prime Video | ₹130 crore | Hindi | 2024 | [22][23] |
| 10 | Kantara: Chapter 1 | Amazon Prime Video | ₹125 crore | Hindi | 2025 | [24][25] |
| 11 | Leo | Netflix | ₹120 crore | Tamil | 2023 | [26][27] |
| 12 | Coolie | Amazon Prime Video | ₹120 crore | Tamil | 2025 | [28][29] |
| 13 | Jawan | Netflix | ₹120 crore | Hindi | 2023 | [30][31] |
| 14 | Thug Life | Netflix | ₹110 crore | Tamil | 2025 | [32][33] |
| 15 | The Greatest of All Time | Netflix | ₹110 crore | Tamil | 2024 | [34][35] |
| 16 | Game Changer | Amazon Prime Video / ZEE5 | ₹105 crore | Telugu | 2025 | [36][37] |
| 17 | Pathaan | Amazon Prime Video | ₹100 crore | Hindi | 2023 | [38] |
See also
Notes
- RRR's digital and satellite rights combined is 325 crore.