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List of assets owned by TKO Group Holdings

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TKO Group Holdings (TKO) is an American sports and entertainment company, which is majority-owned by The WME Group (formerly known as Endeavor). Established on September 12, 2023, the public company was formed by a merger between Endeavor subsidiary Zuffa, LLC—the parent company of the Ultimate Fighting Championship (UFC), a mixed martial arts promotion—and the professional wrestling promotion World Wrestling Entertainment, Inc. (WWE). At the close of the Zuffa–WWE merger to form the TKO Group, all Zuffa and WWE assets were transferred to a subsidiary named TKO Operating Company, LLC (TKO OpCo).[1][a]

The following is a list of assets that are owned by TKO Group Holdings. As of 2026, TKO's assets are reported under six main businesses: WWE, UFC, Professional Bull Riders (PBR), On Location, IMG, and Zuffa Boxing.[2][3]

World Wrestling Entertainment (WWE)

Ultimate Fighting Championship (UFC)

IMG

Professional Bull Riders (PBR)

On Location

Note: On Location is also known as On Location Events and On Location Experiences.[6]

  • On Location Events, LLC
    • On Location LA
    • OL Experiences
    • On Location S.R.L.
    • On Location WC
      • On Location WC Canada
      • On Location WC, S. de. R.L. de C.V. (Mexico)
    • On Location SAS
    • On Location X
    • PrimeSport
    • Anthony Travel, LLC
    • Nomadic Entertainment
    • Kreate Inc.
    • Wiz-Team

Zuffa Boxing

Note: Zuffa Boxing is a joint venture between the TKO Group and Sela, with Sela holding a controlling 60% stake and TKO holding a minority 40% stake.

Former assets

Note: This is a list of assets formerly operated by either the TKO Group or its predecessors.

Divested

Dormant or shuttered

  • 120 Sports – An internet television service operated by Learfield IMG College that folded in 2017 after being merged into the Silver Chalice-owned Stadium sports network.
  • Campus Insiders – A college sports website and internet television service that was a joint venture between Learfield IMG College and Silver Chalice, folded in 2017 after being merged into Stadium.
  • Longhorn Network – A regional sports network owned as a joint venture between Learfield IMG College, The University of Texas at Austin, and ESPN that was focused on the Texas Longhorns varsity sports teams, folded in 2024.
  • Los Angeles Fashion Week – A week-long fashion industry produced by IMG in conjunction with Smashbox Studios until October 2008.
  • UFC Store – Dormant since 2024 after being outsourced by the UFC to Fanatics, Inc.
  • WWE Shop – Dormant since 2022 after being outsourced by WWE to Fanatics, Inc.
  • WWE Podcast Network – Dormant since 2025 after being outsourced by WWE to Fanatics, Inc.
  • WWE Classics on Demand – A subscription video-on-demand service featuring archived programming, folded in 2014 and replaced by WWE Network.
  • WWE Magazine – WWE's official print magazine, which started as a bi-monthly publication before switching to a monthly schedule and was eventually discontinued in 2014.
    • WWE Kids Magazine – A bi-monthly comic series, magazine, and website aimed at younger WWE fans, discontinued in 2023 (nine years after the dissolution of the main WWE Magazine).
  • WWE Universe – A social media website managed by WWE, also formerly known as WWE Fan Nation and WWE InterAction, folded in 2011.
  • WWE Niagara Falls – A retail store located in Niagara Falls, Ontario, Canada managed by WWE, folded in 2011.
  • WWE Home Video – A video distribution and production company that distributed WWE programming via physical media, folded in 2023.
  • WWE Network – A subscription video on-demand over-the-top streaming service managed by WWE, folded in 2026.
  • The World Entertainment, LLC – A company that managed a WWE-themed restaurant, nightclub, and retail store in New York City, New York, folded in 2003.
  • Radio WWF – A syndicated radio station owned by WWE and hosted by Jim Ross and Johnny Polo, folded in 1993.
  • Wrestle Vessel – A WWE subsidiary that ran a series of wrestling-themed cruise ship experiences, folded in 1999.
  • WWF Racing – A WWE-owned NHRA Funny Car racing team, folded in 2000.
  • World Bodybuilding Federation (WBF) – WWE's professional bodybuilding organization, folded in 1992.
    • Bodybuilding Lifestyles – The WBF's monthly magazine, folded in 1992.
    • ICOPRO – The WBF's bodybuilding supplement line, was discontinued in 1995 (three years after the WBF's dissolution).
  • XFL – A professional American football league that was operated as a joint venture between WWE and NBC and played one season in 2001.
  • Tout – An online social networking service and microblogging service, that WWE held a minority stake (5.2%) in.[9] Folded in 2019.
  • Pride Fighting Championships (Pride FC Worldwide Holdings, LLC) – A Japanese mixed martial arts promotion company that was purchased by Zuffa in 2007 and was merged into the UFC that same year.
  • World Fighting Alliance (WFA Enterprises, LLC) – An American mixed martial arts promotion company that was purchased by Zuffa in 2006 and was immediately merged into the UFC.

See also

Notes

  1. [a]
    TKO OpCo was formerly known as Zuffa Parent, LLC.
  2. [b]
    An American mixed martial arts promotion company that was purchased by Zuffa in 2011, who operated the company until 2013 when it merged with the UFC. Despite the promotion no longer being active, the holding company established by Zuffa is still listed as a TKO subsidiary per the company's SEC filings.
  3. [c]
    An American mixed martial arts promotion company that was purchased by Zuffa in 2006, who operated the company until 2010 when it merged with the UFC. Despite the promotion no longer being active, the holding company established by Zuffa is still listed as a TKO subsidiary per the company's SEC filings.

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