Macron (sportswear)
From Wikipedia, the free encyclopedia
 | |
| Company type | Private |
|---|---|
| Industry | Textile |
| Founded | 1971 |
| Headquarters | , Italy |
Area served | Worldwide |
Key people |
|
| Products | |
| Revenue |  €196.6m (2023) |
| Website | macron.com |
Macron S.p.A. is an Italian manufacturer of sportswear and athletic clothing, headquartered in Crespellano, Bologna. It is considered a European leader in the production of active sportswear.[1]
History
Macron was founded in 1971 as a distributor of American sportswear brands in Italy.[1] A major expansion of the organisation took place in 1994, coincident with relocation and consolidation to Crespellano.[1]
Macron began providing teamwear to professional football in 2001, its first contract being with Bologna.[1] Expansion beyond the domestic Italian market began in 2005.[1]
In 2014, Macron secured a four-year agreement with Bolton Wanderers for naming rights to their home stadium, with the stadium becoming known as the Macron Stadium from July 2014.[3] Macron supplanted Reebok as both stadium sponsor and kit supplier.[3]
