Marukome
Japanese miso soup paste producer
From Wikipedia, the free encyclopedia
Marukome Co., Ltd. (マルコメ株式会社, Marukome Kabushiki-gaisha) is the name of a Japanese miso soup paste producer. Its headquarters are located in the city of Nagano. Marukome accounts for about 13% of the amount of miso produced in Japan each year which makes them one of the top in production volume among 2,500 miso producers in Japan.[3]
| |
 Marukome headquarters and factory in Nagano | |
Native name | マルコメ株式会社 |
|---|---|
| Company type | Private KK |
| Industry | Food |
| Founded | 1854 |
| Headquarters | Nagano, Japan |
Area served | Worldwide |
Key people | Atsuki Aoki (President) |
| Products | |
| Revenue | JPY 43.9 billion (FY 2016) (US$ 390 million) (FY 2016) |
Number of employees | 436 (as of March 31, 2017) |
| Website | Official website |
| Footnotes / references [1][2] | |
On December 5, 2007, Marukome USA, Inc. opened its United States headquarters and factory in Irvine, California.[4]
As a commercial gimmick, Marukome has organized contests for kids to become "Marukome Boy" (マルコメくん) who subsequently represents the company in advertisement. To be a winner, the Marukome Boy should look similar to the company logo of a small boy with a bald head.
Marketing
In 2017 Marukome launched two types of organic miso powder in a collaboration with Australian model Miranda Kerr, with the model providing her personal input into the creation of the new products.[5]
