Mexican handcrafts and folk art

Mexican handcrafts and folk art is a complex collection of items made with various materials and fashioned for utilitarian, decorative or other purposes, such as wall hangings, vases, toys and items created for celebrations, festivities and religious rites.^[1] These arts and crafts are collectively called “artesanía” in Mexican Spanish. This term was invented in Spanish during the 20th century to distinguish merchandise made by traditional methods versus those made by industrial/assembly line methods. The word is also used to promote traditional products to tourists and as a source of Mexican national identity.^[5] Mexican artesanía has its foundations in the crafts of the many pre-Hispanic cultures within the country, but 500 years of European influence has transformed it into a mixture of the two and unique to Mexico. Most artesanía produced here shows both European and native influences in the crafting, the design or both.^[1]

Artesanía can be defined as those items created by common people, using traditional methods which are well-founded in the past. Most artisans do not have school-based training in their craft, but rather learn it through formal or informal apprenticeship. The term “common people” for Mexico generally applies to people native to rural areas and those outside the upper and middle classes.^[1]

For Mexico, artesanía is heavily tied to national identity as well as indigenous identities, and this idea is often played out in movies and television in the country.^[1][6] From the early 20th century to the present day, Mexican folk art has inspired famous artists such as Frida Kahlo, Diego Rivera, Rufino Tamayo, José Clemente Orozco, Fernández Ledezma, Luis Nishizawa and many others.^[2] Miguel Covarrubias and Salvador Novo defined true Mexican artesanía as a blending of European and indigenous traditions, with items produced for domestic consumption, mostly for the Mexican middle class. This definition best applies to the production of pottery, leatherwork, textiles and toys. This definition is founded in the early post-Mexican Revolution era when artists and intellectuals were concerned with creating a native identity for Mexico, which revolved around the concept of “mestizo” or the blend of European and indigenous races. It was even thought by some of its proponents, such as Dr. Atl, that any change in the artesanía of Mexico would lead to its degradation and of the identity they represent.^[7]

Most of the artesanía produced in Mexico is ordinary things made for daily use, but they are still considered artistic because most contain decorative details and/or are painted in bright colors for aesthetic purposes.^[1] The bold use of colors in crafts and other constructions extends back into pre-Hispanic times. Pyramids, temples, murals, textiles and religious objects were painted or colored ochre red, bright green, burnt orange, various yellows and turquoise. These would be joined by other colors introduced by European and Asian contact, but always in bold tones.^[8] Even the production of colors ties into the history of craft making. Red pigment since pre-Hispanic times has made from the cochineal bug, which is crushed, dried and ground to a powder to mix into a liquid base.^[9]

Design motifs can vary from purely indigenous to mostly European with some other elements thrown in. Geometric designs are prevalent and the most directly connected to Mexico's pre-Hispanic past and/or items made by the country's remaining purely indigenous communities.^[10] Motifs from nature are as popular, if not more so, than geometric patterns in both pre-Hispanic and European-influenced designs. They are especially prevalent in wall-hangings and ceramics.^[11] Mexican artesanía also shows influence from cultures other than European. Puebla's famous Talavera pottery is a mix of Chinese, Arab, Spanish and indigenous design influences. Lacquered furniture was unknown in Mexico until the Manila galleons brought lacquered wood products here, which local craftsmen copied.^[12]

Many Mexican crafts are considered to be of “Baroque” style, with the definition of such as “a decorative style characterized by the use, and the occasional abuse, of ornaments in which the curved line predominates.” This is a result of Spanish Plateresque and Churrigueresque styles being used during the colonial periods and possibly from some highly ornate pre-Hispanic traditions as well.^[12]

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Since pre-Hispanic times, folk art (arte popular) in Mesoamerica has been the primary vehicle through which people have expressed their dreams and fears, courted their lovers, amused their children, worshiped their gods, and honored their ancestors.^[13] By the late pre-Conquest era, the Aztecs had absorbed many of the crafts and trades traditions from the Toltecs, Mixtecs, Zapotecs and the Maya. In some of his writings, Hernán Cortés describes the myriad of handcrafted goods available in Tenochtitlan’s markets such as textiles, feather art, containers made with gourds and objects made of precious metals.^[1] Bernardino de Sahagún describes the various items made from the maguey plant, the wide variety of pottery, as well as about the privileged place that artisans held in the native social hierarchy.^[2]

In the very early colonial period, the native artisan class was persecuted and was all but destroyed, as many of the designs and techniques they used were linked to pre-Hispanic religious practices, which the Spaniards wanted replaced with Christianity.^[2] Conversely, new crafts and new craft techniques were introduced from Europe and often taught to indigenous and mestizo people in missions.^[1]

Those crafts that survived the Conquest, such as pottery, were enriched by the new techniques from Europe. New crafts were also brought to Mexico, such as saddlemaking, and naturalized by local artisans, using elements of indigenous designs. However, crafts which did not fit with European lifestyles or tastes, such as like feather mosaics, tended to disappear.^[1]

One notable case of the re-establishment of crafts in the early colonial period is the work of Vasco de Quiroga. Quiroga arrived to the newly conquered Michoacán province after Nuño Beltrán de Guzmán had murdered many of the native Purépechans, ruined many crops and disrupted the economy. He began to repair the damage by feeding the hungry, founding schools and hospitals and reconstructing the economy. He worked to re-establish the crafts that had existed previously, often introducing new techniques, and to establish new crafts. To avoid competition for the same limited markets, he encouraged each village to specialize in one particular craft or product. He was successful in bringing many native craftsmen back to their work.^[14] Quiroga was the first to systematically blend native and Spanish craft techniques as well as organization of labor.^[2] Vasco de Quiroga is still honored in the state of Michoacán, especially the Lake Pátzcuaro region, and the state is well known as a crafts producer.^[14]

In time, the crafts redefined themselves, as most of them were dominated by mestizos or those of mixed indigenous and European ancestry. However, tight control was kept on production by the higher classes and government authorities.^[2]

Near the end of the colonial period, another member of the clergy was active in promoting the crafts as way to help those in lower social positions in Mexico. In 1803, Miguel Hidalgo y Costilla settled in as the parish priest of Dolores, Guanajuato. Turning over most of his religious duties to a vicar, Hidalgo dedicated himself to commerce, intellectual pursuits and humanitarian activity.^[15] He spent much of his time studying literature, scientific works, grape cultivation, the raising of silkworms.^[16][17] He used the knowledge that he gained to promote economic activities for the poor and rural people in his area. He established factories to make bricks and pottery and trained indigenous people in the working of leather.^[16][17] He also promoted beekeeping.^[17] He was interested in promoting activities of commercial value to use the natural resources of the area to help the poor.^[18] His goal was to make the Indians and mestizos more self-reliant. However, these activities violated policies designed to protect Spanish peninsular agriculture and industry, and Hidalgo was ordered to stop them. The Spanish authority's treatment of peasants and the lower classes would be one factor in pushing Hidalgo to begin the Mexican War of Independence with his famous Grito de Dolores.^[19] Hidalgo's efforts founded the Majolica pottery industry in Guanajuato state.^[2]

After the Mexican War of Independence, the crafts’ guilds that had regulated manufacture through the colonial period were abolished. Since anyone could call themself a craftsman, product quality deteriorated badly, especially in pottery,^[20] foreign products entered the country freely and industrialization began to take hold. To help stop the socio-economic deterioration of artisans, brotherhoods, cooperatives and professional organizations were founded. However, indigenous artists generally did not join these associations, and they remained within their own socioeconomic organizations.^[21]

The status of native crafts remained precarious and were further depreciated during what is now known as the Porfirato, or the long rule of President Porfirio Díaz from the 1880s to 1910. Not only crafts, but just about everything native to Mexico was nearly discarded in favor of French-style and modernization.^[2][7]

The Porfirato was ended by the Mexican Revolution. Near the end of the Revolution, there was a desire on the part of artists, intellectuals and politicians to define and promote a national Mexican identity. Part of this effort was aimed at Mexico's crafts tradition. A number of Mexican intellectuals and artists, including Dr. Atl and Adolfo Best Maugard, were fascinated in folk art. Convinced of its importance, they began to write about the subject, and since then numerous books about the topic have been published.^[6] President Alvaro Obregon was interested in promoting Mexican crafts outside of Mexico. A group of academics and artists interested in folk art was commissioned to form the first collections of these for public display. This group included Gerardo Murillo, Javier Guerrero, Ixca Farías, Roberto Montenegro and Gabriel Fernández Ledezma.^[2]

The centennial of the end of the Mexican War of Independence in 1821 prompted two major exhibitions of Mexican folk art, one in Mexico City and the other in Los Angeles. These were conceived of by Roberto Montenegro and Jorge Enciso, with help from Xavier Guerrero, Adolfo Best Maugard and Gerardo Murillo or Dr Atl. At this time period, Dr Atl published a two-volume work called "Las artes populares de México" (Folk arts of Mexico) which became an authority on the subject. This survey included discussions on pottery, fired-clay earthenware, toys, silverwork, goldwork, feather mosaics, basketry, textiles, wood objects, folk religious paintings called ex-votos or retablos as well as other folk art expression such as theater, poetry and printmaking.^[7]

In the 1920s, upper-class homes were still mostly arranged in European style, with the middle and lower classes adorning their homes with crafts such as serapes from Oaxaca.^[7] During the 1920s and 1930s, Mexican artists and academics such as Diego Rivera, Adolfo Best Maugart and Frida Kahlo promoted Mexican folk arts and crafts as well as foreigners such as Francisca Toor and William Spratling.^[2] Diego Rivera and Frida Kahlo encouraged linked Mexican identity with indigenous crafts, with Frida adopting indigenous dress as her look.^[1][22]

Folk art did have significant influence on the fine arts in Mexico during these decades, which can be seen in paintings by Frida Kahlo, María Izquierdo, Roberto Montenegro and others. One particular influence was the use of bold colors. Artesanía was depicted as a phenomenon of the masses, with the aim of promoting Mexican national identity.^[7] Despite the support for artesanía by many of Mexico's elite, foreign collectors, critics and gallery owners in the first decades of the 20th century, the pieces themselves were never considered true art. They were considered to be examples of native intuition, genius and tradition but not individual talent. For most of the 20th century, what had mostly been discussed about Mexican artisanía is its collective meaning, especially identifying it with various ethnic groups. This anonymity assured that such expressions would remain somewhat inferior to “true art,” and its creators called artisans and not artists.^[7]

From 1920 to 1950, Mexico was the third largest producer of handcrafts, behind Japan and China, with the support described above. However, this support did not lead to major museum collections or higher valuations on the work being produced.^[7][21] Some crafts did not benefit from being associated with the new myth of Mexican identity. One in particular is waxcrafting, as it is mostly associated with Catholic religious items and motifs. Today, only a handful of people still work with wax and for all intents and purposes, the craft is dead in Mexico. The glorification of crafts and national icons, archetypes and prototypes in the first half of the 20th century had some negative effects. Certain images such as the China Poblana, rural scenes, charros etc., began to appear almost ubiquitously on products artisans were making. The promotion of Mexican artesanía was accepted earlier by foreigners than by Mexicans themselves. Very few examples of crafts from the early 20th century survive and most of the best collections of it are in North American or European hands.^[7]

Native Mexican appreciation of their own crafts would be helped near the mid century, in part because of the popularity of films by Emilio “El Indio” Fernández and Gabriel Figueroa. Eventually, even homes in the exclusive Lomas de Chapultepec neighborhood of Mexico City would have some touch of “lo mexicano” (Mexican-ness) in their décor.^[7] At the end of the 1940, governor of the State of Mexico Isidro Fabela created the first museum dedicated to Mexican folk arts and crafts in Toluca. Later Mexican president Miguel Alemán Valdés inaugurated the National Museum of Popular Arts and Industries, naming Fernando Gamboa as curator. Gamboa organized an exposition in Europe with great success.^[2] Adolfo López Mateos created a trust to promote Mexican arts and crafts called the Banco Nacional de Fomento Cooperativo which was transformed into the current Fondo Nacional para el Fomento de la Artesanías (FONART) by Luis Echeverría. Various states organized similar support structures, including Casas de Artesanías which are state-run store selling handcrafted merchandise. A private initiative by Banamex supports a large number of artists and arranges expositions where some of the best crafts to be found can be seen and bought.^[2]

In 1940, the Primer Congreso Indigenista Interamericano took place in Pátzcuaro, giving rise to the Instituto Indigenista Mexicano. In the 1950s, this institute, along with INAH created the Patronato de las Artes e Industrias Populares, which played an important part in the protection and promotion of Mexican handicrafts. During the same decade, the first socio-economic studies of these craft traditions took place, with the aim of establishing economic policies in their regard. In 1969, the first Congreso Nacional de Artesanía took place in Mexico City, which led to the creation of the Consejo Nacional par alas Artesanias, with a store named the Palacio de las Artesanías. Later the Direccion General de Arte Popular and the Fondo Nacional para el Fomento de la Artesanias were created. These would be later replaced with the Dirección General de Culturas Populares and within this entity is the Departamento de Artesanías. Next was established the Junta de Fomento de Artesanos, which published a magazine called Semanario Artístico. To promote Mexican made products, the group organized the Juntas Patrióticas, which has one objective as the exclusive consumption by its members only of folk art and crafts from Mexico.^[21] Many of these organizations have recognitions, awards and events related to artesanía including a national prize the Premio Nacional de Arte Popular (National Folk Art Award).^[7]

With the rise of intellectual and formal institutional interest in artesanía came also an ebb of interest in the Mexican populace. Much of this was due to the rise of the middle classes in Mexico between 1950 and 1980 who showed a preference for mass-produced items and the desire to be part of a progressive, national culture, rather than a local traditional one. By the end of this period, artesanía was considered to be nothing more than a collection of curiosities. Cheap imitations of Mexican crafts, especially those connected to religion, began to arrive to Mexican markets from North America and Asia, devolving into kitsch, such as images of Christ with optical illusions to make him look like he is blinking. True folk images such as exvotos were no longer made or made for tourists or collectors, not as true religious expression.^[7]

Interest in the latter part of the 20th century would be concentrated among academics, collector/“experts” and tourists.^[6][7] Among the artisans themselves, there has been some movement since the 1970s to break from the tradition of anonymity to having the individual's talents recognized as artists. Some who have managed to do this include Roberto Ruiz, who specializes in works made from bone, Teresa Nava who makes maquettes, Teodoro Torres who makes lead figures and many more. In each of these cases, the artists’ individual talents are part of the value of the works made.^[7]

The tourism industry and foreign interest are now an essential part of keeping the Mexican artesanía tradition alive. However, mass production of imitations are often sold to tourists.^[7]

Mexican artesanía is sold to foreigners in two ways. The first is to tourists, as Mexican handmade items is part of what makes the country attractive to foreign visitors.^[23] The second is through exports. Mexican artesanía is widely sold outside of Mexico, especially through the Internet.^[3] However, there is no single marketing entity or corporation whose business is to export Mexican artesanía in general. Exporting is mostly done by investments in a particular crafts by particular people, rather than a large scale promotion of Mexican crafts in general.^[23]

One example involves smaller enterprises and cooperatives attracting foreign investment and opportunities to sell their wares abroad. One such cooperative, headed by Nurith Alvarez Cravioto, in Hidalgo State consists of rural poor, many of whom have sent men to the United States to work, and ex-convicts who cannot find employment. They needed an investment of almost US$10,000 to build workshops and buy equipment. They were unsuccessful getting money from the Hidalgo or Mexican federal sources. However, their case was well known enough that a state politician mentioned them to the secretary of the Japanese embassy in Mexico. The cooperative made a sales pitch to the Japanese embassy, which agreed to fund the cooperative. This effort is hoped to lead to the ability to export the cooperative's products to Japan.^[24]

Another community in Hidalgo called Axhiquihuixtla makes ceremonial masks of sculpted wood. Sculptor Javier Astora found the community and bought their masks. They masks wound up at a gallery called Biddingtons in New York where they fetched prices of up to 350 dollars each, in comparison to the 250 pesos (roughly $25) they normally sold for.^[24]

As in the past, most handcrafted products produced in Mexico are still consumed domestically in everyday family life, especially items such as clothes, kitchen utensils and the like, as well as ceremonial and religious objects. Much of what the world knows as Mexican craft was promoted in the 1920s and is considered luxurious, with Talavera pottery as an example.^[25] Tradition survives in the production of many of these products. Only five percent of Mexico's artisans employ innovative methods in production, design and promotion with success. 65% continue making their crafts with little, if any, differences from their ancestors and 30% are somewhere in between.^[26]

Many organizations and government programs exist to help craftspeople and promote the production of artsanía. Many art schools in Mexico have classes in certain crafts and the Instituto Nacional de Bellas Artes y Literatura has a Crafts School.^[3] In Puebla, artists such as Juan Soriano, Vicente Rojo Almazán, Javier Marín, Gustavo Pérez, Magali Lara and Francisco Toledo were invited to help redesign the decoration of the ceramics produced there (but not the production techniques), which they did by adding human forms, animals and others to the traditional images of flowers and curved designs.^[27]

The intervention of artists in the design process has been criticized by experts such as anthropologist Victoria Novelo, who claims that many of these artists “interfere” in the craft process by introducing ideas even though they have no studies in the cultural traditions behind these crafts. She also claims that many college-educated designers believe that with innovative designs, they can help the artisan get out of poverty, without knowing why the artisan is poor in the first place.^[25]

Despite organizations and institutions, most Mexican artisans are impoverished with little access to quality materials or designs, because of lack of cultural knowledge.^[21] Artisans also must compete with goods manufactured in large factories^[1] and copies of Mexican artesania imported from places like China.^[4] This keeps prices down, and the time it takes to make authentic artesanía puts the Mexican craftsmen at an economic disadvantage. This is one reason why younger generations have less interest in the craft tradition.^[23][27]