Moloko (song)
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| "Moloko" | ||||
|---|---|---|---|---|
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| Single by Loboda | ||||
| Released | 18 December 2020 | |||
| Genre | Pop music | |||
| Length | 4:03 | |||
| Label | Sony Music | |||
| Songwriter(s) | Yana Dryupina[1] | |||
| Producer(s) | Natella Krapivina | |||
| Loboda singles chronology | ||||
| ||||
| Music video | ||||
| "Moloko" on YouTube | ||||
"Moloko" (stylized as moLOko; transl. Milk) is a song by Ukrainian singer Loboda, released on 18 December 2020 by Sony Music Entertainment.[2] It is known that the song will be included in the Loboda's upcoming album.[3]
In April 2021 the single received Platinum certification in Russia.[4]
The music video for the song was released the same day. It was directed by Alan Badoev. According to Loboda, the concept of the video took more than four months to develop.[3] The plot of the video shows a family drama that leads a girl to prison. The heroines of the video express their feelings with the help of bright dances. During the first day, the video gained more than one and a half million views.[5]
On the night of 21–22 December, the video was removed from YouTube. Soon the video was restored, and the singer and her producer assured that the perpetrators will be punished.[5]
Promotion
Loboda visited several radio stations and TV channels in Ukraine to promote the single.[6] Including Russkoye Radio (Happy Yolka 2020) and the music TV channel M1 (Ministerstvo Premyer).[3] In Russia the song was performed on 31 December 2020 on Channel One's show Novogodny maskarad.[7]
Awards and nominations
| Year | Award | Category | Result | Ref. |
|---|---|---|---|---|
| 2021 | Zhara Music Awards | Female music video | Nominated | [8] |
| Muz-TV Music Awards | Best female music video | Won | [9] | |
| Muzychna platforma | Best song of the year | Won | [10] | |
