O'right
Taiwanese hair and skincare product brand
From Wikipedia, the free encyclopedia
O'right (Chinese: 歐萊德) is a Taiwanese hair care and skincare brand owned by Hair O'right International Corporation.[1] A Tatler article calls it "the Greenest Brand in the World".[2]
O'right store at Far Eastern SOGO Taipei Tianmu Store | |
| Product type | Hair care and skincare products |
|---|---|
| Owner | Hair O'right International Corporation |
| Country | Taiwan |
| Introduced | August 28, 2001 |
| Markets | Asia |
| Website | https://www.oright.inc/ |
History
O’right was founded in 2001 by Steven Ko (Chinese: 葛望平). The brand's mission is to innovate in natural, eco-conscious personal care, developing plant-based ingredients and biodegradable formulations. Over the following decade, O’right built its reputation through research and development in Taiwan, blending traditional Chinese herbalism with modern environmental awareness.[3] From 2005 onward, O’right focused on launching salon-grade haircare and bodycare products made entirely from natural extracts, choosing plant-origin fragrances over synthetic chemicals. The brand’s zero waste philosophy took root from featuring biodegradable packaging designed to minimize plastic usage. Partnerships with universities and Taiwan's green material firms aided O’right in refining its eco-friendly product line.[4][5]
O’right's sustainability efforts gained international recognition in the late 2010s. In 2018, O’right became the first beauty brand worldwide to achieve a full circular economy model for its shampoo bottles, using 100% post-consumer recycled plastic with biodegradable caps.[6] In 2020, O’right achieved carbon neutrality for its operations and for 77 individual products, confirmed by SGS certification covering Scope 1, 2, and 3 emissions. This was the result of a 15-year initiative to map emissions—encompassing materials sourcing, manufacturing, consumer use, and disposal—and systematically reduce them through renewable energy and eco-packaging strategies.[7] In the same year, O’right, was named the winner of the New Sustainable Product category and Sustainability Pioneer runner-up of Sustainable Beauty Awards 2020.[8]
In 2022, O'right won the RE100 Enterprising Leader Award during Climate Week NYC.[9] In 2022, O’right's corporate headquarters in Taoyuan City transitioned to 100% renewable energy, powered by on-site solar panels and wind turbines, fulfilling its commitment to the global RE100 initiative ahead of schedule.[10][11] Three corporate sustainability officers guide the brand’s green governance structure, and O’right has been voluntarily publishing verified sustainability reports since 2013.[12]
Sustainability and innovation
In line with circular economy principles, O’right uses 100% post-consumer recycled plastic bottles, bamboo, biodegradable materials, and plant-based inks. Specialty items, like its coffee-ground-based shampoo bottle, are compostable.[13] Additionally, it has established a bottle recycling network, claiming prevention of 5 million bottles from landfills since 2017.[14] Beyond product lines, O’right engages in public education through its green headquarters, and hosting forums to unite international climate leaders.
