Pharmaceutical Advertising Advisory Board
From Wikipedia, the free encyclopedia
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| Formation | 1976 |
|---|---|
| Headquarters | Pickering, Ontario |
| Website | https://www.paab.ca/ |
The Pharmaceutical Advertising Advisory Board (PAAB) is a Canadian not-for-profit organization based in Pickering, Ontario. Acting as a pseudo-regulatory body, PAAB offers review and pre-clearance services recognized by Health Canada to pharmaceutical companies and marketing agencies who wish to advertise directly to consumers and/or healthcare professionals.[1][2] It is financed on a fee-for-service basis.
It works collaboratively with Health Canada, with the federal agency represented as an ex-oficio member on PAAB's board of directors.[3][4]
PAAB originated in 1976 through a collaboration between the Pharmaceutical Manufacturing Association of Canada and the Canadian Medical Association.[1][5] Within its first year, the organization had two staff members and had reviewed some 400 applications. As of July 1977, all advertisements printed in the Canadian Medical Association Journal carried the PAAB seal of approval following an examination of their quality and accuracy.[5] In 2004, PAAB's Patient Material Code was revised to include materials provided to patients by healthcare providers as well as adding regulations to standardize advertising over the internet.[1]
As of 2015, PAAB reported completing over 7,000 "first reviews" annually.[4]
