Potato (production company)
From Wikipedia, the free encyclopedia
 | |
| Company type | Subsidiary |
|---|---|
| Industry | Television production |
| Founded | March 2013 |
| Defunct | January 2026 |
| Fate | Folded into Bright Entertainment |
Key people | Phil Mount (creative director) Martin Scott (creative director) |
| Products | Television |
| Parent | ITV Studios |
| Website | potatotv |
Potato was a British television production company. It is a subsidiary of ITV Studios, established in March 2013.[1] The company produced TV shows such as The Chase, Ninja Warrior UK and CelebAbility.
In October 2025, ITV officially announced that Potato would cease to exist and be folded into a newly formed ITV Studios division. The label would also inherit the catalogue of its former sister company 12 Yard.[2] The label was launched as Bright Entertainment in January 2026.[3]
