Provenza (song)

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LanguageSpanish
ReleasedApril 21, 2022 (2022-04-21)
Length3:30
"Provenza"
Single by Karol G
from the album Mañana Será Bonito
LanguageSpanish
ReleasedApril 21, 2022 (2022-04-21)
Genre
Length3:30
LabelUniversal Latino
Songwriters
ProducerOvy on the Drums
Karol G singles chronology
"Un Viaje"
(2022)
"Provenza"
(2022)
"Gatúbela"
(2022)

"Provenza" (stylized in all caps)[1] is a song by Colombian singer-songwriter Karol G.[2] It was written by Karol G, Keityn and Ovy on the Drums, and produced by the latter. The song was released on April 21, 2022, through Universal Music Latino, as the lead single from her fourth studio album, Mañana Será Bonito (2023).[3]

The song was announced two days prior to its release on April 19, 2022, through Karol G's social media platforms.[4] The song was released on April 21, 2022.[3]

Composition

Produced by Ovy on the Drums, "Provenza" is a song that fuses the tropical rhythms of afrobeats and reggaeton.[5] Is written in the key of D♭ major, with a moderately fast tempo of 111 beats per minute.[6]

Critical reception

Jessica Roiz from Billboard stated: "From its feel-good melody to its lyrics full of fresh air and freedom, the lilting, calypso-esque dance beat is a whole vibe."[7]

Commercial performance

"Provenza" debuted at number 36 on the US Billboard Hot 100 chart dated May 7, 2022. It became the highest debut for a Spanish song by a female artist on the chart's history. The following week the song reached its peak at number 25 on the chart dated May 14, 2022. The song became the highest charting Spanish song by a female soloist on the Billboard Hot 100 chart history, later surpassed by Giraldo herself with "Mi Ex Tenía Razón".

On the US Billboard Hot Latin Songs chart dated May 7, 2022 the song debuted at number 2, becoming Giraldo's highest peaking song as a soloist on the chart. The following week the song reached the top spot on the chart dated May 14, 2022, becoming her first number 1 song as a soloist on the chart and fifth overall.

On the Billboard Global 200 the song debuted at number 15 on the chart dated May 7, 2022. The following week the song reached its peak at number 6. At the time it became Giraldo's highest peaking solo song.

According to the International Federation of the Phonographic Industry (IFPI), it was the twentieth best-selling global single of 2022, earning 920 million subscription streams equivalents globally[8]

Awards and nominations

Awards and nominations for "Provenza"
Year Ceremony Category Result
2022 American Music Awards Favorite Latin Song Nominated
Billboard Latin Music Awards Latin Pop Song of the Year Nominated
Latin Grammy Awards Record of the Year Nominated
Song of the Year Nominated
Los 40 Music Awards Best Latin Song Nominated
Best Latin Video Nominated
Musa Sprite Awards International Latin Song of the Year Nominated
Premios Juventud Catchiest Song Won
Premios Quiero Best Urban Video Nominated
WME Awards Latin Song Nominated
2023 Heat Latin Music Awards Song of the Year Won
iHeartRadio Music Awards Latin Pop/Reggaeton Song of the Year Nominated
Latin American Music Awards Favorite Pop Song Won
Premios Lo Nuestro Awards Urban Song of the Year Won
Premios Nuestra Tierra Song of the Year Nominated
Premios Tu Música Urbano Song of the Year Won
Rolling Stone en Español Awards Song of the Year Nominated
Music Video of the Year Nominated
Spotify Plaques One Billion Streams Award Won
2024 BMI Latin Awards Award Winning Song Won

Music video

The music video for "Provenza" was directed by Pedro Artola and was released on Karol G's YouTube channel on April 21, 2022.[9] The music video takes place throughout the island of Lanzarote.[10]

Live performances

Giraldo performed the song live for the first time at the Coachella Valley Music and Arts Festival on April 24, 2022 and second time on April 25, 2022.[11] On September 7, 2022, Karol G embarked on the Strip Love Tour, where "Provenza" present during the whole tour set list. At the 23rd Annual Latin Grammy Awards, held on November 17, 2022, Karol G performed a mash-up of "Provenza", "Gatúbela" and "Cairo". On February 19, 2023, Karol G was the headlining act for Viña Del Mar International Song Festival, where "Provenza" was performed.[12] On March 10, 2023, Karol G performed "Provenza" in Puerto Rico for a three-day stadium-show to promote the album Mañana Será Bonito. From August 10, 2023, to July 23, 2024, Karol G embarked on the arena-stadium Mañana Será Bonito Tour, where "Provenza" was present throughout the set list.

Charts

2024 year-end chart performance for "Provenza"
Chart (2024) Position
Chile (Monitor Latino)[104] 69
Costa Rica (Monitor Latino)[105] 89
Ecuador (Monitor Latino)[106] 72
Panama (Monitor Latino)[107] 58
Peru (Monitor Latino)[108] 92
Spain (PROMUSICAE)[109] 77

Certifications and sales

Certifications and sales for "Provenza"
Region CertificationCertified units/sales
Argentina (CAPIF)[110] Platinum 20,000*
Brazil (Pro-Música Brasil)[111] 2× Platinum 80,000
Canada (Music Canada)[112] Platinum 80,000
France (SNEP)[113] Gold 100,000
Italy (FIMI)[114] Gold 50,000
Portugal (AFP)[115] Platinum 10,000
Spain (PROMUSICAE)[116] 9× Platinum 540,000
United States (RIAA)[117] 36× Platinum (Latin) 2,160,000
Streaming
Central America (CFC)[118] Platinum 7,000,000
Worldwide 920,000,000[8]

* Sales figures based on certification alone.
Sales+streaming figures based on certification alone.
Streaming-only figures based on certification alone.

Release history

Release history for "Provenza"
Region Date Format Label(s) Ref.
Various April 21, 2022 Universal Latino [119][120][1]
United States June 7, 2022 [121]

"Provenza (Remix)"

See also

References

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