Samira TV
From Wikipedia, the free encyclopedia
 | |
| Country | Algeria |
|---|---|
| Broadcast area | Maghreb Middle East France |
| Headquarters | Algiers, Algeria |
| Programming | |
| Language(s) | Algerian arabic |
| Picture format | 1080i (16:9 SDTV) |
| Ownership | |
| Owner | Samira Bezaouia |
| History | |
| Launched | 1 July 2013 |
Samira TV is an Algerian television channel specialising in cooking shows, focusing on Algerian cuisine.
The channel was founded in 2013 by Samira Bezouaia, the editor-in-chief of Samira Magazine and her husband Yacine Sadek. Since then, the channel has become one of the most viewed in Algeria, and was the most popular television channel among Algerian women as of 2020. Samira TV's creative and administrative activities have been split between Bezouaia and Sadek, with Bezouaia overseeing the former and Sadek the latter.
Samira TV was created in 2013 by Samira Bezouaia, the editor-in-chief of Samira Magazine, and her husband Yacine Sadek. Featuring food and sewing content, Samira TV was rare for a television channel in Algeria in targeting a female audience.[1][2] For advertisers, this was viewed as a valuable means of accessing housewives, who are responsible for most household purchases in Algeria.[2] As Bezouaia lacked previous experience in producing audiovisual media, she received help from Mohamed Oukaci, a specialist in TV production. The channel hired chefs from within Algeria and internationally, including from countries such as China, Syria and Lebanon.[1]
By 2020, Bezouaia occupied multiple production roles beyond her official position of production director, including partaking in some responsibilities of artistic director, editorial work and production designer. A profile that year in Jeune Afrique described Bezouaia as working as many as 14 hours a day. The piece characterized Bezouaia as a low-profile figure, unknown by the channel's viewers. Sadek at this time oversaw the channel's administrative matters.[2]
