Russell worked at PwC in the 1990s. In 2001, IBM announced that it would acquire PwC Consulting, and it was rebranded as IBM Consulting in 2002. Following the acquisition and rebrand, Russell relocated to Singapore with IBM in a new position.[3]
After a decade at IBM, Russell joined SAP in 2010, initially focused on the Asian market, but working across several global markets.[4] In 2014, Russell became the Chief Operating Officer for the Asia Pacific Japan region.[2]
Russell joined SAP's Executive Board in 2021, when he became the corporation's Chief Revenue Officer.
In the summer of 2024, it was announced that Barak Eilam would step down as the CEO of NiCE after over a decade in the role.[5] SAP announced on July 30, 2024, that Russell would be leaving his role on its board,[6][7] due to "restructuring".[8][9] On August 15, 2024, NiCE announced Russell as its next CEO.[10][1] Eilam remained CEO until the end of 2024, with Russell taking over in January 2025.[11][12]