Serenitea
Philippine restaurant chain
From Wikipedia, the free encyclopedia
Serenitea Cha Kitchen Inc. (d/b/a Serenitea) is a milk tea shop chain based in the Philippines.[2]
Juliet Herrera-Chen
| |
 A Serenitea outlet | |
| Company type | Private |
|---|---|
| Industry | Beverage |
| Founded | December 19, 2008 in San Juan, Metro Manila, Philippines |
| Founders | Peter Chen Juliet Herrera-Chen |
| Headquarters | , |
Area served | Philippines |
| Products | Teas, milk tea |
Number of employees | Around 350[1] (2023) |
| Website | iloveserenitea |
History
Serenitea was founded by Peter Chen and his then-fiancée Juliet Herrera. To create the brand, the couple borrowed ₱800,000 (around US$18,000) from their parents.[3][4][5] The first Serenitea branch opened in Little Baguio, San Juan, Metro Manila on December 19, 2008, and has since expanded to more than 70 branches nationwide.[3][6]
Partnerships
Serenitea partnered with Filipino social enterprise Sip in 2017 to sell metal straws in selected branches within Metro Manila.[7]
In 2023, Serenitea partnered with Pan de Manila to distribute Christmas-themed drinks based on the latter's ube halaya and yema spreads.[8]
