Sid Ramnarace
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Cuisinart
Aston Martin Project Vantage Concept
Ford 24.7 [1]
Savora[2]
Videri[3]
Sid Ramnarace | |
|---|---|
 Ramnarace at the 2024 Independent Art Fair opening reception at Spring Studios in New York City. | |
| Alma mater | Cleveland Institute of Art |
| Occupation | Industrial Designer • Consumer Strategist |
| Known for | Ford Mustang Cuisinart Aston Martin Project Vantage Concept Ford 24.7 [1] Savora[2] Videri[3] |
Sid Ramnarace is a Canadian-born American designer,[4] and consumer strategist who has worked with the Ford Motor Company, in Dearborn, Michigan, United States, and has designed automobiles, furniture, jewelry, textiles, glassware, and home decor.[5][6]
At the age of 12, he submitted letters to Chuck Jordan at General Motors and Jack Telnack at Ford in the hope of receiving advice on landing a job as an automobile designer.[7] Based on the reply from those letters, Ramnarace subsequently enrolled at the prestigious Brooklyn Technical High School, majoring in Industrial Design.[8] He went on to study at the Cleveland Institute of Art, where he graduated with a degree in industrial design, studying under design pioneer, Viktor Schreckengost.
Career
Automotive and Transportation
After a brief stint at General Motors as a contract designer, Ramnarace began at Ford working at Ford's Global Design Center and developed textiles, color and trim for the Ford Explorer, Ford Prodigy[9] and 24.7 show car concepts,[10] where he worked under VP of Design J Mays and Chief Designer Laurens van den Acker.
He has contributed to automobile interiors and exteriors including the Ford Edge and Lincoln MKX, Ford Flex, Ford Thunderbird[11] and most notably, the 5th generation Ford Mustang which was cited as one of the most iconic cars of the last 20 years.[12]
IoT and Media Technology
In 2019, Ramnarace became EVP at Videri, an early-stage IoT and media technology firm, responsible for the development and implementation of addressable displays, cloud distribution, engaging content capabilities, and a unique app-enabled infrastructure. Through a partnership with the New York Transit Authority and Outfront Media, the firm implemented a strategic deployment of its ON Smart Media platform,[13] throughout the New York City Subway system and subsequently to stadiums[14] retail environments[15] and public spaces around the world.[16][17]
Consumer Goods
In 2021, following the acquisition of Conair Corporation by the New York-based private equity firm, American Securities,[18] Ramnarace joined to lead a brand and product revitalization for Cuisinart.
Partnering with international product development and innovation firms,[19] Harman,[20] Karim Rashid, Inc. alumnus, Steve Cozzolino,[21] Ramnarace launched the One Cuisinart Strategy to promote the brand globally.[22][23] Ramnarace worked extensively with members of the CMA in Asia to promote trade, focusing on emerging technologies and manufacturing expertise.[24][25][26]
In 2022, Ramnarace led an effort with the executive team from American Securities to engage Berlin-based MetaDesign,[27][28] part of the Publicis Groupe in a strategic redesign of the Cuisinart brand experience. Subsequently, agency partners Publicis Sapient[29][30] were brought in to manage a comprehensive redesign of the brand e-commerce and web experience based on the work done by Ramnarace and MetaDesign.
Ramnarace has also spent time teaching at his alma mater as well as appearing as a guest speaker at the University of Michigan Ross School of Business at the MBA in Marketing program.[31]
