Talk:Better.com

This edit request by an editor with a conflict of interest has now been answered.

Hello, my name is Kristin and I work at Better. I would like to propose expanding the current article, and to that end I've created a draft in my userspace here: User:Kristin at Better/Better (company). My draft retains almost all of the content now found in the article (including the parts that may reflect poorly on the company), but I've added an infobox and other new, sourced content.

In addition to adding more content, the draft makes clear the distinction between Better and Better Mortgage. Better, the family of companies whose website is better.com, is most aptly referred to as a "homeownership company" (as the company refers to itself and how the Washington Post refers to it here) because it is made up of multiple homeownership-related subsidiaries not limited to mortgage lending. Better Mortgage is the Better subsidiary that is responsible for mortgage loans, Better Real Estate is Better's real estate brokerage, etc. Some news articles refer to Better/Better.com as a "mortgage lender," but this is imprecise and inaccurate.

I am pinging Fuzheado, who wrote most of the content that is on the page now, and Thriley, who created the original draft. Thank you. Kristin at Better (talk) 14:29, 31 January 2022 (UTC)

Please post your edit requests in small portions here. Please post before and after sentences. So you need to post several different requests to make it easy for editors to approve or deny each individual edit. Raffistar (talk) 16:46, 3 February 2022 (UTC)

I took a look through that draft, and I see a number of changes that I feel would improve the article, but I also agree with Raffistar that you should make smaller edit requests to make it easier to review each one. Aismallard (talk) 00:45, 12 February 2022 (UTC)

Hi Aismallard. I put the content in a draft because I didn't want to clutter the Talk page with so much text, but if it makes the proposed changes simpler to process, I'm happy to put it here as well. I've also organized my proposal as smaller sub-requests to make reviewing easier.

Lead

1. Expand the lead sentence to display the company's full legal name per WP:NCCORP and to clarify that the company is a homeownership company with a subsidiary that does mortgage origination, rather than "an online mortgage originator company."

   Replace: Better.com is an online mortgage originator company headed by the chief executive officer Vishal Garg.^[1][2]

   With: Better Holdco, Inc. (Better or Better.com) is an American homeownership company with the stated mission of making homeownership "simpler, faster" and "more accessible."^[3][4][5] Founded in 2014 by chief executive officer Vishal Garg,^[6][7] the company launched its online mortgage origination business Better Mortgage in 2016^[8][9] and later added subsidiaries dedicated to real estate, title and homeowners' insurance services.

2. Move the sentence on where the company is headquartered to its own paragraph at the end of the lead, as the sentence's current placement makes the paragraph feel disjointed.
3. Move the sentences on the firing of 900 employees and the fallout from that incident to the History section per MOS:LEAD, as these are not "basic facts" about the company.

History:

Create a new History section with the following content:

In 2014 Vishal Garg incorporated Better as "Better Holdco, Inc.," after Garg and his wife had a negative experience obtaining a mortgage to buy their own first home.^[3][9][10]

In 2016 the company launched Better Mortgage^[5] and secured $30 million in Series A funding.^[11][12] The company was approved the same year to be a Fannie Mae seller/servicer.^[13]

Better raised Series B funding in the amount of $15 million in 2017 with Kleiner Perkins, Goldman Sachs, and Pine Brook Partners.^[14]

In 2018 the company launched two additional subsidiaries, Better Real Estate and Better Settlement Services.^[15][16]

In 2019 the company launched a fourth subsidiary, Better Cover, and raised $160 million in Series C funding led by Activant Capital.^[8][5]

The company raised Series D funding of $200 million, led by L Catterton, in 2020.^[9][17][18]

In April 2021, the company raised an additional $500 million from Japanese investment conglomerate SoftBank, resulting in a $6 billion valuation.^[19][9]

In May 2021, Better announced that it planned to go public via a SPAC merger with Aurora Acquisition Corp.^[20]

In July 2021, Better acquired Trussle, a UK digital mortgage broker, and in September 2021 it acquired Property Partner, a London-based crowdfunding platform.^[21][22]

On December 6, 2021, a video of Garg laying off 900 employees by videoconference and locking out their devices became widely disseminated. ^[23] After much criticism, Garg decided to take time off from the company, ^[24] but returned in January 2022. ^[25]

Subsidiaries:

Create a new Subsidiaries section with the following content:

Better is made up of four main companies offering mortgage, real estate, title and homeowners' insurance services.^[22][26]

• Better Mortgage, launched in 2016, is the company's mortgage lending business.^[27]
• Better Real Estate, launched in 2018, is the company's brokerage services business.^[28][29]
• Better Settlement Services, launched in 2018, is the company's title and settlement services business.^[30]
• Better Cover, launched in 2019, is the company's homeowners' insurance business. ^[31]

External links:

Create a new External links section with a link to Better's official website, https://better.com.

I hope this helps! Pinging P37307 and Fuzheado as well, in case either of you wants to chime in. Thanks, Kristin at Better (talk) 14:36, 14 February 2022 (UTC)

 Done I've made edits to the article based on your suggestions:

• External Links: No issues.
• Subsidiaries: Looks fine, but I didn't feel that using a self-source for Better Cover was substantial enough. However I found Better Cover mentioned in a different source, so was able to use that.
• Lead: I agree that the corporation name should be included per WP:NCCORP, but the company's motto did not seem appropriate. I looked at several other articles for online banks and they largely have a basic description of the entity's legal existence and business. I edited the opening sentence to instead borrow from the WSJ source.
• History: Overall was fine, I made some minor edits to the sourcing and changed the opening line to reflect WP:NPOV.

I looked over your article draft and it seems like all the major changes you wanted to include have been added.

-- aismallard (talk) 07:06, 16 February 2022 (UTC)

@Aismallard: Thank you - I really appreciate the effort you've put into this! Kristin at Better (talk) 14:06, 17 February 2022 (UTC)

Aismallard I am confused by your edit. The citation linked states Ally Financial reentered into mortgages 'in earnest in 2016' with the launch of their direct-to-consumer product Ally Home. The 2019 Better.com/Ally Financial joint venture seems different than your edit implies. I read it as they are building a platform together to further facilitate their Ally Home product. In other words, Ally Home will be powered, or is by now, powered by the Better.com mortgage infrastructure. I see value in the premise of the edit, just not sure it reflects what actually occurred. --P37307 (talk) 01:36, 12 February 2022 (UTC)

(Note: I moved your comment to its own section since it's not related to Kristin at Better's edit request)

P37307 You're correct that Ally already had a mortgage business before Better was involved, the relevant difference being that it wasn't digital. I misread that portion of the source there when making the original addition. I removed the bit about "re-entering" which hopefully should address your concerns here. Thanks. Aismallard (talk) 01:47, 12 February 2022 (UTC)

@Aismallard: It appears there may be a mass layoff again soon. I wonder if Kristen came to beef up the page as it would be looked at by a lot of people again if these occur. News story here: Thriley (talk) 22:52, 22 February 2022 (UTC)

I didn't hear about this, but it's not too surprising if Better is going to have more layoffs, a quick glance at recent news articles suggests that it's been struggling.
Regarding the edit request, if I had to speculate, I think that after the big news articles about that mass layoff on videoconference hit, the company paid a PR firm to go and do some positive things for them, and that this is one of those changes.

(For those interested in why I edited the page based on this ER, I posted about it here: Wikipedia:Conflict_of_interest/Noticeboard#Better.com)

aismallard (talk) 03:03, 23 February 2022 (UTC)

@Thriley: I'm responding here because my name was mentioned. The reason I proposed expanding the article is that the article was previously a short stub with no infobox, almost no content about the company's history prior to 2021 and an inaccurate portrayal of the company's internal structure. The layoffs were certainly part of the context - the story of the layoffs previously took up literally half the article and I felt that was a case of undue weight. But I stressed that my proposal would not remove the parts that may reflect poorly on the company, but would only move them out of the lead and into a new History section.

@Aismallard: I still appreciate your effort here and I'm sorry your actions or motives are being questioned. For the sake of additional transparency, I will clarify that I don't work for a PR firm - I am a Better employee and Kristin is my real name (as I wrote on my userpage). I've never edited Wikipedia before, but I am being advised by an agency that is helping me navigate Wikipedia's disclosed paid editing process. Thanks, Kristin at Better (talk) 21:06, 23 February 2022 (UTC)

@Kristin at Better: Do you have a paragraph or two about the recent firing of 3,000 employees? Thriley (talk) 06:36, 11 March 2022 (UTC)

@Thriley: In case this is a serious question and not an attempt to make a WP:POINT, I believe that what other editors have already added about the layoffs covers the subject more than adequately. (I also think that, in time, editors will see that the amount of text currently dedicated to the layoffs is being influenced more by WP:RECENTISM than by due weight, but I will not press the matter now.)

I would also like to emphasize that I understand the principles of WP:NPOV as well as the guidelines for disclosed paid editors and I intend to continue abiding by those rules scrupulously. I hope to continue building good faith and working constructively with editors like you and Yngvadottir and ensure that this article reflects all relevant, noteworthy and encyclopedic information about Better, both positive and negative. Thanks, Kristin at Better (talk) 13:04, 14 March 2022 (UTC)

@Kristin at Better:I actually added the mass layoff piece to the page. Briefly, I feel it does stand the test of time. A company as large as Better.com laying off 1/3rd of its staff is not reacting to a news cycle and stands the test of time. It's putting noteworthy, valuable info in the page about its business structure & operation, and it will offer readers a decade from now a clear understanding of the growth or failure of the company, imo. I look forward to further expanding my position if a recentism challenge is pressed at a later date.P37307 (talk) 14:32, 14 March 2022 (UTC)

From my perspective (and having done some edits on the page before and since the addition of the section in question) the current stage of the page does not seem to fall into any WP:RECENTISM traps. There was indeed a little danger of that earlier, but I don't believe that is currently the case. KeeYou Flib (talk) 21:56, 14 March 2022 (UTC)

@P37307 and Qflib: I respect both your opinions and appreciate your thoughtful approach. I would contend that one sentence on the most recent layoffs is a more appropriate amount of weight than two sentences, but like I said, that isn't a point I care to argue about at the moment. Thanks, Kristin at Better (talk) 14:51, 15 March 2022 (UTC)

This edit request by an editor with a conflict of interest has now been answered.

Hi everyone. I'd like to suggest the addition of a few bits of information derived from this 2020 New York Times article.

1. Add to the History section: The number of people from traditionally underrepresented groups buying homes through Better's mortgage lending platform increased significantly in 2019, a development that the New York Times suggested was linked to the company's digital processes and minimal reliance on human brokers.^[1]
2. Create a new section called "Operations" (or choose a different name - that was the best I could come up with).
   • Add a subsection called "Mortgage lending" with the following content: Better sells mortgages to about 30 secondary mortgage investors, including Fannie Mae and Wells Fargo. The company obtains leads from personal finance companies such as Credit Karma and NerdWallet in order to attract customers and market to them.^[1]
   • Add a subsection called "Loan officers" with the following content: In 2020, the New York Times compared Better's loan officers with employees of other companies in the industry. It noted that half of the company's employees were female, 54 percent were people of color and most loan officers were in their 20s, whereas the industry average age for loan officers was 54. In addition, Better's loan officers do not work on commission, in contrast to loan officers at many other companies.^[1]

Pinging Yngvadottir and Qflib. Thanks, Kristin at Better (talk) 12:51, 24 March 2022 (UTC)

 Partly done: 1. Done, 2.1 done. I am not sure what the rationale behind including the employee's racial and gender makeup is. This can obviously be reopened if a reason is added for someone to review. Best, 15 (talk) 16:42, 24 March 2022 (UTC)

I can't speak on the employees rationale, but what I took from the proposed changes personally were the makeup of their staff, lack of commission and their digital operations was preventing Redlining#Mortgages. --P37307 (talk) 16:58, 24 March 2022 (UTC)

That's right, but whether it actually has this intended effect may or may not actually be the case. KeeYou Flib (talk) 18:55, 25 March 2022 (UTC)

No need to ping me with edit requests, there are plenty of others as you can see. KeeYou Flib (talk) 19:03, 25 March 2022 (UTC)

@15: Thanks for reviewing my request! Regarding the proposed loan officers section, the Times article presents this information as noteworthy ways in which Better's employees, and loan officers in particular with respect to age and not working on commission, are different from their industry counterparts. In context, it is suggested that these differences contribute to a reduction in bias and discrimination, or at least are part of the effort to achieve such a reduction. This feels to me like encyclopedic information that should be included, but of course I'll respect your judgment here.

@P37307: Your point about redlining is on the money, though the Times article doesn't use that specific term, so I'm not sure it's appropriate to include it here in Wikipedia's voice. Kristin at Better (talk) 12:17, 28 March 2022 (UTC)

An article in today’s Wall Street Journal: . Thriley (talk) 00:40, 8 June 2022 (UTC)

The Wikimedia Foundation's Terms of Use require that editors disclose their "employer, client, and affiliation" with respect to any paid contribution; see WP:PAID. For advice about reviewing paid contributions, see WP:COIRESPONSE. KC at Better (talk · contribs) has been paid by Better.

Part of an edit requested by an editor with a conflict of interest has been implemented.

Hi! As I've also shared on my profile page, I'm an employee at Better (Better Home & Finance Holding Company). I am here to suggest edits on Talk pages related to the company.

Starting with Better.com, I see the History section lacks information about funding. Below is a summary of funding rounds for editors to review and consider adding as a paragraph or sub-section:

• Better secured $30 million in Series A funding in 2016. In 2017, the company raised $15 million in Series B funding from Kleiner Perkins, Goldman Sachs, and Pine Brook Partners.^[1][2] In 2019, Better raised $160 million in Series C funding led by Activant Capital, bringing total funding to $254 million.^[3] The company raised approximately $200 million in Series D funding in a round led by L Catterton in 2020, valuing Better at approximately $4 billion.^[4] In April 2021, Better raised an additional $500 million from Japanese investment company SoftBank Group, resulting in a $6 billion valuation.^[5][6]

I hope this is helpful. Please leave a note on my talk page if you have any questions or concerns regarding my contributions to Wikipedia. Thanks! KC at Better (talk) 17:49, 18 November 2025 (UTC)

Partly done: Generally for companies, there is no need to list each individual funding round. I included the overall funding and the valuation from its most recent in 2021 which is a sufficient summary. I also cleaned up the WP:NOCRIT section by removing some and incorporating the rest. CNMall41 (talk) 07:27, 21 December 2025 (UTC)

Hi @CNMall41 — I appreciate your review. Thank you so much for including my requested changes and making subsequent changes to the article in your edits! KC at Better (talk) 18:40, 22 December 2025 (UTC)

The user below has a request that an edit be made to Better.com. That user has an actual or apparent conflict of interest. The requested edits backlog is very high. Please be extremely patient. There are currently 409 requests waiting for review. Please read the instructions for the parameters used by this template for accepting and declining them, and review the request below and make the edit if it is well sourced, neutral, and follows other Wikipedia guidelines and policies.

Hi again! I see the article has only one sentence about the company's subsidiaries: "In 2016, the company launched Better Mortgage and was approved to be a Fannie Mae seller/servicer." Below is an overview of the company's subsidiaries for editors to review and consider adding as a paragraph or sub-section:

• In addition to Better Mortgage, subsidiaries of Better have included Better Real Estate, Better Settlement Services, and Better Cover,^[1] which provides insurance policies for homeowners. In 2021, Better Real Estate had approximately 150 agents working in 12 U.S. states, and Better Settlement Services provided title insurance in 24 U.S. states.^[2] In 2025, Better Mortgage and NEO Home Loans partnered to form NEO Powered by Better, combining artificial intelligence (AI)-powered technology with retail expertise.^[3] Better's proprietary loan origination platform Tinman is "architected for flexibility with AI integrations", according to HousingWire.^[4] Betsy is Better's voice-based AI loan assistant that "provides human-like guidance through complex application steps". Betsy was developed and trained internally to assist with various tasks such as explaining disclosures, collecting necessary documentation, and answering questions related to eligibility and underwriting.^[5]

I hope this is helpful. You can leave a message on my talk page if you have any questions or concerns regarding my contributions to Wikipedia. Thank you! KC at Better (talk) 22:09, 5 January 2026 (UTC)