Of course you'll NEVER hear an ad-man even whisper any hint of that!
Rather advertisers and TV execs wanna suggest that 18-49ers are hip and cool, ...baby. At least, unlike oldsters, they wanna wanna wanna be! ...so bad they can taste it. This and their search for meaningful identity makes them vulnerable to sales pitches. At 5:00 PM they stream out of their office cubicles all dressed up in say; cowboy boots and head out to the cowgirl bar before heading home in their highly shined 4WD pick-up truck to their tidy lawn in the burbs. If it's not the cowboy hat, it's another carefully constructed costume, (google glasses or leathers & a Harley?) usually far less obvious, but no less de rigueur.
From: http://www.cbsnews.com/news/is-18-49-passe-as-top-demographic/ —Nevada state Assemblywoman Sheila Leslie just turned fifty:
"...50, it's an era of my life where I kind of have things figured out. I have more disposable income, more time on my hands in order to try new things. So it, it does seem odd that 50 is the cutoff." ...Advertisers also believe younger viewers are more impressionable, more susceptible to advertising....
The 13-24 demo are so needy of conformity & are so gullible they'll even scamper off to kill and be killed on demand, but typically they are broke. The 50-70 demo often have tons of spare money and spare time, but are more satisfied or have more wisdom, —even laugh at the silly fads of youth and related insecurity and the unquestioned faith that the barkers thinly disguised as cool leader-peers can somehow satisfy.
This article pretty much ignores the obvious and takes the highly pitched, highly publicized, even duh-dummies can reference it, Madison Avenue POV.
(Do we really need to point out that we are talking about the most expensive, ubiquitous, highly tuned, cutting-edge, most effective mind-bending propaganda machine that all of human knowledge, research, unlimited money, and technology has ever been able to devise, —unleashed?) POV, —Needs correction. Thanks!
--71.133.254.31 (talk) 15:32, 14 March 2014 (UTC)Doug Bashford