Talk:HubSpot

This edit request by an editor with a conflict of interest was declined.

Hi there! I'm here to request the addition of a new section to this article on the company's HubSpot CRM Free product. HubSpot CRM Free is one of HubSpot's main software products, so it seems appropriate to include it here, to keep the page up-to-date on the company. The CRM was launched in 2014 and has been written about in multiple reliable sources, including Inc., HuffPost, Business Insider, Information Age, VentureBeat, TechRadar and Entrepreneur, among others. As disclosure, I do have a financial conflict of interest, as I am here on behalf of HubSpot through my work at Beutler Ink.

Due to my COI, I will not edit the article directly and hope that editors will review and make this update if it looks ok. Let me know if there are any questions or feedback. Thanks in advance! 16912 Rhiannon (Talk · COI) 21:51, 30 November 2017 (UTC)

Declined The request was declined in the other instance. Please see that page for more information. Comparison of Mobile CRM systems  Spintendo  ᔦᔭ  07:17, 8 December 2017 (UTC)

Hi Spintendo, I'm afraid I don't understand this decline. This is an addition to the corporate page to note their major product offering. It's quite different than the requests to add to the Comparison of CRM page. Can you explain a bit more why this addition isn't appropriate? It's well-sourced, and clearly relevant to the HubSpot article. Thanks in advance. 16912 Rhiannon (Talk · COI) 21:10, 8 December 2017 (UTC)

Keithbob: I'm pinging you to see if you'd be able to provide a second opinion on this edit request. It was declined by Spintendo but I'm a bit confused by the decline, so I'm hoping you can take a look, too, as you've made a series of constructive edits to this page previously.

If possible, I'd also be appreciative of your input on Comparison of CRM systems and Comparison of Mobile CRM systems. Spintendo declined those requests on the ground that the HubSpot CRM Free technology itself does not have a Wikipedia page. My thought is that HubSpot itself is notable and this is its major product, so this seems like a situation where it's hard to separate out the tech from the company for notability. What do you think? Thanks in advance! 16912 Rhiannon (Talk · COI) 19:41, 11 December 2017 (UTC)

This edit request by an editor with a conflict of interest has now been answered.

Given that the reason for this decline seems to be a confusion between this request and my others at the CRM comparison pages, I am re-opening this request for editors to look at again. Please note: I am requesting this addition here on the HubSpot page, since HubSpot's product HubSpot CRM Free is not currently mentioned here. Thanks in advance, 16912 Rhiannon (Talk · COI) 22:10, 14 December 2017 (UTC)

Declined As it stands, all the CRM products on that list have their own seperate articles except for one: Pipedrive. Determining whether or not HUBSpot meets the same threshhold as Pipedrive does, is a matter for further discussion. Other editors are requested to add to it.  Spintendo  ᔦᔭ  22:28, 14 December 2017 (UTC)

@Spintendo: I'm sorry but I think you're still missing that this is the HubSpot Wikipedia article and I'm seeking to add a mention of their own product to their own page. Can you please take another look? As far as I'm aware, there's no requirement for a product to have its own page before it can be mentioned in the article of the company that makes it. For the Comparison of CRM pages, I've started a discussion at WikiProject Software and will hold on seeking more input on those requests til editors have had a chance to weigh in. Thanks! 16912 Rhiannon (Talk · COI) 03:24, 15 December 2017 (UTC)

Spintendo seems to be confused. I don't see what the objection could be to adding information about a prominent product to the company's page. I have added a simplified version of the proposal to the article. ~Kvng (talk) 15:14, 18 December 2017 (UTC)

I agree with User:Kvng, I don't see any grounds for a blanket refusal to add this content. Assuming the reliable secondary sources have relevant info I don't see any reason for it to be blocked. User:Spintendo can you please cite a policy or guideline that supports your position?-- — Keithbob • Talk • 21:19, 22 January 2018 (UTC)

Realized I hadn't circled back here to 1. say thanks so much to Kvng for reviewing the request and updating the article, 2. also say thanks to both Kvng and Keithbob for taking a look into this and confirming I wasn't losing my mind! Thanks again! 16912 Rhiannon (Talk · COI) 16:57, 25 January 2018 (UTC)

This edit request by an editor with a conflict of interest has now been answered.

Hello! On behalf of HubSpot, I'd like to propose a few article additions as part of my work at Beutler Ink. Like my former colleague 16912 Rhiannon, I have a conflict of interest (which I've disclosed in the template at the top of this page), so I'll seek editor review and avoid editing the article directly.

Currently, Software and services has a subsection dedicated to HubSpot CRM Free, but not other products. I'd like to offer some text additions about some of HubSpot's other main products based on secondary coverage, in order to bring the entry up to date. Following are four suggestions:

HubSpot Marketing Hub integrates customer relationship and social media management,^[1] campaign automation, and email marketing.^[2] Usability features were added to the marketing tool in 2020.^[3] As of 2021, there are four service tiers (Free, Starter, Professional, and Enterprise). Starter offers basic analytics, and Professional enables additional marketing automation options, custom workflows, A/B testing, more inboxes, and support for more currencies. The Enterprise version allows access to more contacts, revenue reporting, custom event automation, and campaign reporting.^[2]

HubSpot launched Operations Hub in 2021 as an extension of the customer relationship management tool. Available in multiple service tiers, Operations Hub helps customers use data in the CRM.^[4][5]

HubSpot's customer service tool Service Hub (previously known as Customer Hub)^[6] was announced in 2017, moved out of beta testing in 2018,^[7][8] and received a "refresh" in 2022. The contact center platform provides self-service automation, Twilio telephony,^[9] as well as "sentiment analysis and churn forecasting" and testimonial capturing, according to The Irish Times.^[6] TechCrunch says Service Hub also includes a "universal inbox" for all customer communications, tools for developing a "company knowledge base" and surveys, and a dashboard for team tracking.^[7]

HubSpot Academy is an online training program with free courses for content, email, inbound and social media marketing, as well as graphic design and search engine optimization.^[10][11][12] Some of the courses offer certifications.^[13] In 2022, Avi Stern of The Jerusalem Post and Christian Rigg of TechRadar described the Academy as "one of the nation's leading digital marketing sources for businesses" and "an industry-leading learning center for all things CRM", respectively.^[11][14]

My goal here is to cover these topics in a way similar to the existing HubSpot CRM Free subsection. I've tried to make the descriptions brief, neutral, and non-promotional, but editors are welcome to tinker with the wording if needed. I believe all of the proposed sources are suitable for Wikipedia.

I should note, the HubSpot Academy text could be used to replace the existing text "In November 2016, HubSpot launched HubSpot Academy, an online training platform that provides various digital marketing training programs", which uses HubSpot's website as a citation.

Finally, if I could offer one additional suggestion re: article structure, I recommend moving content in the "Tech industry reviews" subsection from Software and services to Reception. I invite any editors to review these suggestions, and I'd also like to ping User:Kvng and User:Keithbob, who assisted with the edit request above. I'm happy to address any concerns or answer questions here. Thanks for your consideration.

Inkian Jason (talk) 14:34, 9 August 2022 (UTC)

@Chisme, K.e.coffman, and Ptrnext: Hello! I've struggled to get editor feedback here, despite using Template:Request edit and seeking assistance at 5 or so relevant WikiProjects. You've edited this article before, so I was wondering if you might be willing to take a look at the proposed changes? Thanks for any help in advance, Inkian Jason (talk) 14:37, 15 September 2022 (UTC)

@Kvng, @Keithbob Hello, I came across this request via the WikiProject Software section. I was curious if either of the two users tagged might be interested in reviewing the proposed changes by Jason? Although I'm happy to help, I have very little knowledge of CRM software and can only comment on tone and sourcing of the proposed changes. Taostlt (talk) 02:21, 30 November 2022 (UTC)

For now, I've sworn off working on company articles for COI editors. ~Kvng (talk) 02:29, 1 December 2022 (UTC)

@Inkian Jason I think most of that content is fine. Go ahead and add it. _{Piotr Konieczny aka Prokonsul Piotrus| reply here} 16:48, 2 December 2022 (UTC)

@Piotrus Thank you for reviewing and for granting permission to add. However, I very much prefer not to edit articles directly given my conflict of interest. Are you able to copy over the content for me? Inkian Jason (talk) 14:54, 5 December 2022 (UTC)

@Inkian Jason Done. I appreciate you following COI rules. I hope your company considers donating few bucks to Wikipedia :) _{Piotr Konieczny aka Prokonsul Piotrus| reply here} 15:04, 5 December 2022 (UTC)

Thank you very much for your assistance here. Inkian Jason (talk) 15:05, 5 December 2022 (UTC)

This edit request by an editor with a conflict of interest has now been answered.

Hello! I am back to submit a few edit requests to update this Wikipedia entry on behalf of HubSpot and as part of my work at Beutler Ink. My primary goals are to identify inaccurate and outdated content and to provide updated and improved replacement text for editor consideration. First, I'd like to address the Operations Hub section, which is only two sentences long and has a non-functioning URL. Following is a copy of the current text:

• HubSpot launched Operations Hub in 2021 as an extension of the customer relationship management tool. Available in multiple service tiers, Operations Hub helps customers use data in the CRM.^[1][2]

The primary issue is that the Operations Hub is now known as Data Hub. Therefore, I propose two changes:

1. change the section title from Operations Hub to Data Hub (formerly Operations Hub) for accuracy and clarification purposes
2. replace the section's text with the following:

• HubSpot launched Data Hub, formerly known as Operations Hub,^[1] in 2021 as an extension of the customer relationship management tool and as part of an effort to centralize marketing, sales, and service processes. Available in multiple service tiers, Data Hub helps customers use data in the CRM. It supports a Lambda serverless computing framework by Amazon Web Services and synchronizes data with applications such as Microsoft Dynamics and NetSuite.^[2] Data Hub has tools for business performance management, data reconciliation, custom reporting, and task and workflow automation.^[3]

Again, the purpose of this request is to correct/update the name of the hub and to give readers a better understanding of what it is and how it can be used. Given my conflict of interest, I'm seeking assistance from editors to review and update the section appropriately. @Piotrus: I am putting this request on your radar, in case you're interested and since you reviewed the most recent request above.

Thanks for your consideration, Inkian Jason (talk) 17:53, 29 September 2025 (UTC)

@Inkian Jason I support the proposed changes, thanks for the ping. _{Piotr Konieczny aka Prokonsul Piotrus| reply here} 02:04, 30 September 2025 (UTC)

@Piotrus Thanks! While I generally avoid direct editing, I am comfortable making this change if you're explicitly giving me permission to do so. Inkian Jason (talk) 13:57, 30 September 2025 (UTC)

@Inkian Jason I appreciate your honesty on all levels, and at Wikipedia we do have WP:BEBOLD and WP:AGF polices, which are much more of our cornerstone than WP:COI] anyway, so - sure, go ahead. The content seems neutral and factual. _{Piotr Konieczny aka Prokonsul Piotrus| reply here} 01:14, 1 October 2025 (UTC)

@Piotrus Thanks again! I have updated the article as proposed and I will mark this request as reviewed. Inkian Jason (talk) 14:11, 1 October 2025 (UTC)

This edit request by an editor with a conflict of interest has now been answered.

Hello again! Next, I'd like to propose a section for Sales Hub (which is currently missing from the article). Similar to the above request, I have drafted content based on secondary coverage and HubSpot has reviewed for accuracy.

I propose adding the following text to the Software and service section:

Given my COI, I'm seeking assistance from editors to review and update the section appropriately. @Piotrus: I am putting this request on your radar, in case you're interested and since you reviewed the most recent request above. Same as before, I am comfortable making this edit myself if given permission.

Thanks! Inkian Jason (talk) 17:42, 6 October 2025 (UTC)

@Inkian Jason I reviewed it and it seems fine (factual, neutral and based on RS). As this is, however, more closely related to broadly understood promotion (describing a paid service they are offering), I think it will be best to wait for a WP:3O here, to get a stronger consensus for incusion. _{Piotr Konieczny aka Prokonsul Piotrus| reply here} 01:02, 7 October 2025 (UTC)

I agree with this; sourcing-wise it's okay but seems sort of promotional. @Inkian Jason, is it possible to trim down some of this? GoldRomean (talk) 04:13, 9 October 2025 (UTC)

Also - Forbes Advisor generally not considered a reliable source. Best, GoldRomean (talk) 04:17, 9 October 2025 (UTC)

@GoldRomean @Inkian Jason IIRC the Forbes reliability depends on whether it's a blog or not, and "Forbes contriburor" means a blog. I do forget what editorial controls they had, if any. WP:RS/P lists Forbes as reliable, but stuff by Forbes contributors as not reliable: WP:FORBESCON. Also - you are right, this is Advisor, not Contributor stuff. I never saw that before, but yes, RSP also tags it as unreliable, just as contributor stuff. So yes, it would be good to remove it from the text here, and remove anything that cannot be verified with a better source. _{Piotr Konieczny aka Prokonsul Piotrus| reply here} 07:27, 9 October 2025 (UTC)

@GoldRomean and Piotrus: Thanks, both, for reviewing this request and offering helpful feedback. I was familiar with WP:FORBES and WP:FORBESCON, but less so with WP:FORBESADVISOR. I saw the piece was written by current and former staff writers and had assumed it could be used, so thanks for flagging. I'll do some tinkering and return with updated language. Thanks again! Inkian Jason (talk) 16:02, 14 October 2025 (UTC)

@Piotrus and GoldRomean: Thanks for your patience. I am back with updated text that has been trimmed and avoids use of Forbes Advisor. I have removed the sentence about in-app and phone support, as well as mentions of NetSuite, QuickBooks, and Xero. I've also removed the last sentence and made a couple other minor adjustments for flow.

Following is improved text for consideration:

Thanks again for your help here, Inkian Jason (talk) 17:37, 20 October 2025 (UTC)

Hi @Inkian Jason, this feels a bit WP:NOTCATALOG to me, I think listing all the software's features may fail that guideline. Might be ideal to cut down to a few notable features? Thanks, Encoded  Talk 💬 19:10, 28 December 2025 (UTC)

@Encoded I added a slightly revised version of this before seeing your message. Feel free to revise it, if you don't agree. You don't need to ask the OP to revise, you can just revise it yourself. Yolandagonzales (talk) 09:24, 30 December 2025 (UTC)

Thank you for reviewing this request and updating the article. Inkian Jason (talk) 14:49, 5 January 2026 (UTC)

This edit request by an editor with a conflict of interest has now been answered.

While Piotrus, GoldRomean, and other editors consider the above request, I'd like to turn focus to Smart CRM, which is currently mentioned only once in passing. Similar to the above requests, I have drafted content based on secondary coverage and HubSpot has reviewed for accuracy. I propose adding the following text to the Software and services section:

I've worked to draft content in line with what's included in similar subsections of Software and services, based on Wikipedia-appropriate sources. Given my COI, I'm seeking assistance from editors to review and update the article appropriately. I can address any questions here or on my user Talk page. Thanks! Inkian Jason (talk) 18:45, 27 October 2025 (UTC)

• I posted this, with the exception of the last sentence, which sounded promotional. Yolandagonzales (talk) 09:31, 30 December 2025 (UTC)

  Thanks again for your help here, Inkian Jason (talk) 14:53, 5 January 2026 (UTC)

This edit request by an editor with a conflict of interest has now been answered.

I'd like to submit another request to update the Marketing Hub section, which currently says:

• HubSpot Marketing Hub integrates customer relationship and social media management,^[1] campaign automation, and email marketing.^[2] Usability features were added to the marketing tool in 2020.^[3] As of 2021, there are four service tiers (Free, Starter, Professional, and Enterprise). Starter offers basic analytics, and Professional enables additional marketing automation options, custom workflows, A/B testing, more inboxes, and support for more currencies. The Enterprise version allows access to more contacts, revenue reporting, custom event automation, and campaign reporting.^[2]

I'd like to suggest an updated version of this text, which includes "AI-powered" as a descriptor, changes "as of 2021" to "as of 2023" per the source's publication date, and mentions more recent features. I believe all of the claims are verified by Wikipedia-appropriate sources and the level of detail is similar to the other subsections of Software and services.

Following is updated markup for editor consideration, with changes from the current text highlighted in green:

• HubSpot's AI-powered^[1] Marketing Hub integrates customer relationship and social media management,^[2] campaign automation, and email marketing.^[3] Usability features were added to the marketing tool in 2020.^[4] As of 2023, there are four service tiers (Free, Starter, Professional, and Enterprise). Starter offers basic analytics, and Professional enables additional marketing automation options, custom workflows, A/B testing, more inboxes, and support for more currencies. The Enterprise version allows access to more contacts, revenue reporting, custom event automation, and campaign reporting.^[3] In 2024, Marketing Hub was updated with the ability to publish content using Instagram Reels and YouTube and improved marketing analytics.^[5][6]

I've provided markup for the proposed language without font highlighting, if that's helpful. I generally avoid editing the main space and ask Piotrus, GoldRomean, or other editors to review and update the article appropriately on my behalf. Happy to answer questions and thanks for your consideration. Inkian Jason (talk) 16:06, 5 November 2025 (UTC)

I did this. RedBaron214 (talk) 23:46, 30 November 2025 (UTC)

@RedBaron214 Thanks for reviewing and updating the article. Inkian Jason (talk) 15:35, 9 December 2025 (UTC)

This edit request by an editor with a conflict of interest has now been answered.

I'd like to submit another request to update the Service Hub section, which currently says:

• HubSpot's customer service software, Service Hub ( previously known as Customer Hub )^[1] was announced in 2017,^[2][3] and received a "refresh" in 2022.

Following is expanded and updated language for editor consideration, which I believe is in line with similar requests above:

• HubSpot's customer service software, Service Hub (previously known as Customer Hub)^[1] was announced in 2017, moved out of beta testing in 2018,^[2][3] and received a "refresh" in 2022. The contact center platform provides self-service automation, Twilio telephony,^[4] as well as "sentiment analysis and churn forecasting" and testimonial capturing, according to The Irish Times.^[1] TechCrunch says Service Hub also includes a "universal inbox" for all customer communications, tools for developing a "company knowledge base" and surveys, and a dashboard for team tracking.^[2] In 2024, Service Hub was upgraded with tools related to customer conversation management and retention. Updates included a help desk for people to monitor updates to calls, chat, email, and SMS, a support bot that provides answers to questions submitted to HubSpot's live chat function, and ticket summaries and responses generated via AI. Service Hub's customer success workspace offers health scoring.^[5]

I generally avoid editing the main space and ask editors to review and update the article appropriately on my behalf. Thanks for your consideration, Inkian Jason (talk) 22:46, 15 December 2025 (UTC)

Done Czarking0 (talk) 15:24, 6 January 2026 (UTC)

Thanks for reviewing this request! Inkian Jason (talk) 15:29, 6 January 2026 (UTC)

This edit request by an editor with a conflict of interest has now been answered.

The article does not mention HubSpot's Content Hub. Therefore, I have drafted content based on secondary coverage and HubSpot has reviewed for accuracy. I propose adding the following text to the Software and services section:

I've worked to draft content in line with what's included in similar subsections of Software and services, based on Wikipedia-appropriate sources. Given my COI, I'm seeking assistance from editors to review and update the article appropriately. I can address any questions here or on my user Talk page. Thanks again! Inkian Jason (talk) 22:50, 15 December 2025 (UTC)

• Added this with the exception of the quote Venturebeat, which is not necessary and makes it sound promotional.Yolandagonzales (talk) 09:37, 30 December 2025 (UTC)

  Thanks for reviewing this request, Inkian Jason (talk) 14:55, 5 January 2026 (UTC)

The user below has a request that an edit be made to HubSpot. That user has an actual or apparent conflict of interest. The requested edits backlog is very high. Please be extremely patient. There are currently 400 requests waiting for review. Please read the instructions for the parameters used by this template for accepting and declining them, and review the request below and make the edit if it is well sourced, neutral, and follows other Wikipedia guidelines and policies.

Hi again! Similar to previous requests above, I'd like to propose text about the Commerce Hub, which is currently not mentioned in the article:

I've worked to draft content in line with what's included in similar subsections of Software and services, based on Wikipedia-appropriate sources. Given my COI, I'm seeking help from editors to review and update the article appropriately. I can address any questions here or on my user Talk page. Thanks! Inkian Jason (talk) 16:44, 13 January 2026 (UTC)

I more or less did this (I retained the existing Venture Beat citation, since it still seemed relevant, as a footnote at the end of the paragraph). RedBaron214 (talk) 03:31, 4 March 2026 (UTC)

@RedBaron214 Thank you for reviewing this Commerce Hub request. However, I noticed the change replaced text about Content Hub, which was added based on a separate request submitted above. Did you mean to remove this text? Thanks for clarifying. Inkian Jason (talk) 17:02, 4 March 2026 (UTC)

Sorry, error. I've undone the last edit. RedBaron214 (talk) 18:55, 5 March 2026 (UTC)

@RedBaron214: Thanks for restoring the Content Hub text, but can you clarify if you will be adding back the Commerce Hub text you had implemented here? Inkian Jason (talk) 16:42, 6 March 2026 (UTC)