Talk:Logitech

1. Please remove the last sentence in the opening section:' The name Logitech is derived from the French word for software, "logiciel".[3] In Japan, Logitech was established as Logicool to avoid conflict with the Logitec brand.

2. Reason for change being made:' This isn't general information about the Logitech brand, it is a part of the brand's history and should be included in the history section. Additionally, the Logicool information is not cited and therefor should not be listed.

1. Please remove the second sentence in the history section:' For a time during its formative years, Logitech's Silicon Valley offices occupied space at 165 University Avenue, Palo Alto, California, home to a number of noted technology startups.[6]

'2. Please add the following claim as the second sentence in the history section:' The founders chose the name Logitech based on the French word for software, “logiciel”

3. Using as the reference: Campbell-Dollaghan, Kelsey. "The Life and Untimely Death of Technology's Weirdest Logo". Gizmodo. Gizmodo. Retrieved July 30, 2019.

4. Reason for change being made: The original information was not particularly relevant to Logitech as a company. It is not where their office currently is, or where they were founded. The information of where their name came from is a much more relevant piece of history.

1. Please remove the third sentence in the history section:' In 2007, Logitech licensed Hillcrest Labs' Freespace motion control technology to produce the MX Air Mouse, which allows a user to use natural gestures to control a PC.[7][8]

'2. Please add the following claim as the third sentence in the history section:' The company was originally focused on software, and wanted to develop a software product that would let users interact with a computer visually. Logitech realized that the computer mouse was a growth opportunity, and their decision to produce one became a turning point for the company. Logitech introduced its first hardware device, the P4 mouse, for users of graphic software in 1982

3. Using as the reference: Logitech History" (PDF). Logitech.com. Logitech. Retrieved July 30, 2019. Hitt, Michael; Duane, Ireland; Hoskisson, Robert (2014). Strategic Management: Concepts and Cases: Competitiveness and Globalization. Cengage Learning, 2014. p. 273. ISBN 9781305142732.

4. Reason for change being made: Logitech made other hardware advancements. It's out of place and doesn't tell a cohesive story to include just one achievement.

1. Please remove the fourth sentence in the history section: In August 2008, Logitech acquired Ultimate Ears, supplier of custom in-ear monitors for professional musicians and Bluetooth speakers for the consumer market.[9]

'2. Please add the following claim as the fourth sentence in the history section:' Since then, Logitech has expanded its product portfolio far beyond computer mice. In 1988, the company produced its first non-mouse peripheral, a handheld scanner.

3. Using as the reference: "Logitech International S.A. History". Funding Universe. Funding Universe. Retrieved July 30, 2019.

4. Reason for change being made: A majority of this History section is just acquisitions the company has made. Therefore, it makes more sense to break them out into their own section of the page. I will suggest that edit in a separate post

1. Please remove the fifth sentence in the history section: In December 2009, Logitech acquired video conferencing equipment maker Lifesize Communications.[11]

'2. Please add the following claim as the fifth sentence in the history section:' Over the coming years, Logitech introduced products to their portfolio including computer keyboards, a digital still camera, a headphone/microphone, a joystick gaming peripheral, and a webcam on a flexible arm.

3. Using as the reference: Hitt, Michael; Duane, Ireland; Hoskisson, Robert (2014). Strategic Management: Concepts and Cases: Competitiveness and Globalization. Cengage Learning, 2014. p. 273. ISBN 9781305142732

4. Reason for change being made: Primary source. Also, a majority of this History section is just acquisitions the company has made. Therefore, it makes more sense to break them out into their own section of the page. I will suggest that edit in a separate post

1. Please remove the sixth sentence in the history section: In July 2011, Logitech acquired the mobile visual communications provider, Mirial.[12]

'2. Please add the following claim as the sixth sentence in the history section:' Starting in 1981, founders Daniel Borel and Pierluigi Zappacosta shared CEO duties. However, in 1997, Zappacosta left Logitech to become chairman of Digital Persona Inc. and Borel retired to the position of company chairman the following year

3. Using as the reference: "Logitech International S.A. History". Funding Universe. Funding Universe. Retrieved July 30, 2019.

4. Reason for change being made: A majority of this History section is just acquisitions the company has made. Therefore, it makes more sense to break them out into their own section of the page. I will suggest that edit in a separate post

1. Please remove the seventh sentence in the history section: In January 2013, Bracken Darrell became Logitech’s chief executive officer and then CEO Guerrino De Luca continued as Logitech’s chairman of the board.[13]

'2. Please add the following claim as the seventh sentence in the history section:' Logitech then brought in Guerrino De Luca, a former executive at Apple Computer, to fill the role of CEO in 1998

3. Using as the reference: "Logitech International S.A. History". Funding Universe. Funding Universe. Retrieved July 30, 2019.

4. Reason for change being made: There were multiple changes in leadership at this point in time, which are not accurately reflected here.

1. Please remove the eighth sentence in the history section: In January 2016, Logitech spun off the video conferencing equipment maker Lifesize.[14][15][16]

'2. Please add the following claim as the eighth sentence in the history section:' De Luca lead the company for over a decade, before Gerald Quindlen took on the role in 2008. Quindlen held the CEO position until 2012, when the company began to experience net losses and profits began to take a downturn due to a changing technology market and distribution issues in Europe

3. Using as the reference: Mijuk, Goran (2011-07-28). "Logitech's CEO Resigns Amid Recent Stumbles". Wall Street Journal. ISSN 0099-9660. Retrieved 2019-10-22

4. Reason for change being made: A majority of this History section is just acquisitions/sales the company has made. Therefore, it makes more sense to break them out into their own section of the page. I will suggest that edit in a separate post. And as stated previously, multiple changes in leadership were made that were not accurately reflected in the original document.

1. Please remove the ninth sentence in the history section: On 15 September 2016, Logitech announced that they had purchased the Saitek brand and assets from Mad Catz for US$13 million in cash.[18]

'2. Please add the following claim as the ninth sentence in the history section:' De Luca then returned to the CEO position on an interim basis until the company’s current CEO, Bracken Darrell was selected in 2012. Since Darrell became CEO, Logitech has begun to focus heavily on its gaming category, creativity and productivity division, and video collaboration. Darrell has stated that “nothing is recession proof, but these categories are recession resistant. In a down environment people are going to cut their travel budgets, so video will go up. In gaming, in a down environment people don’t want to go out so much and spend as much money, so they will probably play more games.”

3. Using as the reference: Logitech can consider much bigger deals than before: CEO". Reuters. 2019-03-06. Retrieved 2019-10-22.

4. Reason for change being made: A majority of this History section is just acquisitions/sales the company has made. Therefore, it makes more sense to break them out into their own section of the page. I will suggest that edit in a separate post

1. Please remove the tenth sentence in the history section: On 11 August 2017, Logitech acquired Astro Gaming, makers of professional gaming equipment (mainly headset solutions), for US$85 million in cash.[19]

4. Reason for change being made: A majority of this History section is just acquisitions/sales the company has made. Therefore, it makes more sense to break them out into their own section of the page. I will suggest that edit in a separate post

1. Please remove the eleventh sentence in the history section: In July 2018, Logitech announced plans to acquire Blue Microphones for US$117 million.[20]

4. Reason for change being made: A majority of this History section is just acquisitions/sales the company has made. Therefore, it makes more sense to break them out into their own section of the page. I will suggest that edit in a separate post

1. Please remove the twelfth sentence in the history section: On 19 August 2018, Logitech announced the launch of their most advanced Ergonomic Mouse called "MX Vertical".[21] It features a vertical angle of 57 degrees, It also comes with a USB-C charging port.[22] The product shipped for sales in September 2018.[23]

4. Reason for change being made: Why only highlight one product that Logitech makes? This is an odd choice and doesn't pertain to the history of the company. Also a primary source is used

1. Please remove the thirteenth sentence in the history section: Logitech acquired Streamlabs, a platform for tools to help streamers with monetization, in September 2019, for about US$89 million with an option of US$29 million in stock for meeting future performance metrics.[24]

4. Reason for change being made: A majority of this History section is just acquisitions/sales the company has made. Therefore, it makes more sense to break them out into their own section of the page. I will suggest that edit in a separate post

Here are my suggested edits in a paragraph form with citations already included for your convince:

The founders chose the name Logitech based on the French word for software, “logiciel”^[1]. The company was originally focused on software, and wanted to develop a software product that would let users interact with a computer visually. Logitech realized that the computer mouse was a growth opportunity, and their decision to produce one became a turning point for the company. Logitech introduced its first hardware device, the P4 mouse, for users of graphic software in 1982^[2][3].

Since then, Logitech has expanded its product portfolio far beyond computer mice. In 1988, the company produced its first non-mouse peripheral, a handheld scanner^[4]. Over the coming years, Logitech introduced products to their portfolio including computer keyboards, a digital still camera, a headphone/microphone, a joystick gaming peripheral, and a webcam on a flexible arm^[5].

Starting in 1981, founders Daniel Borel and Pierluigi Zappacosta shared CEO duties. However, in 1997, Zappacosta left Logitech to become chairman of Digital Persona Inc. and Borel retired to the position of company chairman the following year^[6]. Logitech then brought in Guerrino De Luca, a former executive at Apple Computer, to fill the role of CEO in 1998^[7].

De Luca lead the company for over a decade, before Gerald Quindlen took on the role in 2008. Quindlen held the CEO position until 2012, when the company began to experience net losses and profits began to take a downturn due to a changing technology market and distribution issues in Europe^[8]. De Luca then returned to the CEO position on an interim basis until the company’s current CEO, Bracken Darrell was selected in 2012. Since Darrell became CEO, Logitech has begun to focus heavily on its gaming category, creativity and productivity division, and video collaboration. Darrell has stated that “nothing is recession proof, but these categories are recession resistant. In a down environment people are going to cut their travel budgets, so video will go up. In gaming, in a down environment people don’t want to go out so much and spend as much money, so they will probably play more games.”^[9]

History

Logo used from 1981 to 1985

Logo used from 1985 to 1988

Logo used from 1989 to 1997

Logo used from 1997^[1] to 2015

Logitech trades as Logicool (ロジクール) in Japan.

Logitech was founded in 1981 by Daniel Borel and Pierluigi Zappacosta, who were students at Stanford together, and Giacomo Marini.^[2][3] It was founded in Apples, Switzerland in the backyard of a Swiss farm.^[4][5] It opened offices at 165 University Avenue, Palo Alto, California, US, home to a number of noted technology startups in the birthplace of Silicon Valley.^[6] The name is a portmanteau of logi, short for the French “logiciel" and “technologie”.^[7][4]

Logitech introduced the P4 mouse in 1982 and two years later, designed the first cordless mouse.^[8][9] Logitech entered the retail market in 1985.^[8]

In 1988, a designer at Frog Design created the company's first logo.^[7] That year, Logitech expanded from the mouse industry when it introduced its first handheld scanner.^[10] It later continued with its diversification during the next decade with wireless keyboards as well as with game controllers for consoles and PCs.^[11]

In the late 1980s, the company relocated its mouse production to Asia.^[12] Logitech established operations outside the United States in 1995 with expansion to Ireland, then later in Taiwan.^[11] It then moved its manufacturing to Suzhou, China.^[4] Logitech introduced its first radio-based cordless mouse, the Logitech MouseMan Cordless, in 1991.^[13] By 1996, it had sold its 100 millionth mouse.^[8]

Logitech went public on the Nasdaq in March 1997.^[14] Borel previously served as chairman of the board and left that position in 1997.^[15] The next year, former Apple executive Guerrino De Luca joined the company as president and chief executive officer.^[2] Logitech bought the Connectix webcam division in 1998 for $25 million, then released QuickCam, the first webcam with an integrated microphone.^[15]

Logitech launched PC cameras with built-in microphones in 1999 for video communications in the professional sector. The launch was to target use of video on the internet as part of a shift into offering peripheral products.^[16] By 2000, Logitech was the leader in global sales of webcams, with approximately four million units sold.^[15] It surpassed $1 billion in annual revenue in fiscal year 2000 and by 2003, Logitech had shipped 500 million mice.^[2][8] By 2005, Logitech's offerings covered a range of peripherals such as gamepad joysticks, webcams, and universal remote controls, and had a presence in more than 100 countries.^[17][12]

In December 2008, the company announced it had produced its one-billionth computer mouse since beginning production in 1985.^[18] In January 2013, Bracken Darrell joined Logitech, first starting as president before becoming chief executive officer; then-CEO Guerrino De Luca continued as Logitech's chairman of the board.^[19]

Logitech went through another diversification effort in 2015 for its accessories in market segments such as tablet accessories, gaming accessories, and mobile speakers. This included a new line of speakers, called “UE”.​​^[20] Logitech acquired Ultimate Ears in 2008 for in-ear monitors and Bluetooth speakers.^[21]

The COVID-19 pandemic promoted a series of global lockdowns that caused an expansion of remote work.^[22] Logitech's peripherals for home offices, such as webcams, saw an increase in demand from this.^[23] Following the pandemic, Logitech more than tripled its profit by March 2021.^[24] Logitech's 2021 revenue had grown by 84% and its share price almost tripled.^[25]

In June 2023, Bracken Darrell (former CEO) left Logitech and board member Guy Gecht took over as interim CEO.^[26] In December 2023, Hanneke Faber, became Logitech’s chief executive officer.^[27] This appointment made Faber the only female CEO of a Swiss Market Index company. ^[28]

History

Logitech was founded in 1981 by Daniel Borel and Pierluigi Zappacosta, who were students at Stanford together, and Giacomo Marini.^[1][2] It was founded in Apples, Switzerland in the backyard of a Swiss farm.^[3][4] It opened offices at 165 University Avenue, Palo Alto, California, US, home to a number of noted technology startups in the birthplace of Silicon Valley.^[5] The name is short for the French “logiciel" and “technologique”.^[6][3]

Logitech introduced the P4 mouse in 1982 and two years later, designed the first cordless mouse.^[7][8] Logitech entered the retail market in 1985.^[7]

In 1988, a designer at Frog Design created the company's first logo.^[6] That year, Logitech expanded from the mouse industry when it introduced its first handheld scanner.^[9] It later continued with its diversification during the next decade with wireless keyboards as well as with game controllers for consoles and PCs.^[10]

In the late 1980s, the company relocated its mouse production to Asia.^[11] Logitech established operations outside the United States in 1995 with expansion to Ireland, then later in Taiwan.^[10] It then moved its manufacturing to Suzhou, China.^[3] Logitech introduced its first radio-based cordless mouse, the Logitech MouseMan Cordless, in 1991.^[12] By 1996, it had sold its 100 millionth mouse.^[7]

Logitech went public on the Nasdaq in March 1997.^[13] Borel previously served as chairman of the board and left that position in 1997.^[14] The next year, former Apple executive Guerrino De Luca joined the company as president and chief executive officer.^[1]Logitech bought the Connectix webcam division in 1998 for $25 million, then released QuickCam, the first webcam with an integrated microphone.^[14]

Logitech launched PC cameras with built-in microphones in 1999 for video communications in the professional sector. The launch was to target use of video on the internet as part of a shift into offering peripheral products.^[15] By 2000, Logitech was the leader in global sales of webcams, with approximately four million units sold.^[14] It surpassed $1 billion in annual revenue in fiscal year 2000 and by 2003, Logitech had shipped 500 million mice.^[1][7] By 2005, Logitech's offerings covered a range of peripherals such as gamepad joysticks, webcams, and universal remote controls, and had a presence in more than 100 countries.^[16][11]

Logitech acquired Ultimate Ears in 2008 for in-ear monitors.^[17] That December, the company announced it had produced its one-billionth computer mouse since beginning production in 1985.^[18]

In January 2013, Bracken Darrell joined Logitech, first starting as president before becoming chief executive officer; then-CEO Guerrino De Luca continued as Logitech's chairman of the board.^[19] That year, it launched its "UE" (Ultimate Ears) speaker line.^[20]

The COVID-19 pandemic promoted a shift to remote work. Logitech's peripherals for home offices, such as webcams, saw an increase in demand from this.^[21] Following the pandemic, Logitech more than tripled its profit by March 2021.^[22] Logitech's 2021 revenue had grown by 84% and its share price almost tripled.^[23]

In June 2023, Bracken Darrell (former CEO) left Logitech and board member Guy Gecht took over as interim CEO.^[24] In December 2023, Hanneke Faber, became Logitech’s chief executive officer.^[25] This appointment made Faber the only female CEO of a Swiss Market Index company at the time she joined Logitech. ^[26]