Talk:SodaStream

Lead and infobox

This edit request by an editor with a conflict of interest has now been answered.

I'd like to suggest a few changes to the lead section and the infobox.

• Change the first sentence from "an Israel-based manufacturing company best known as the maker of the consumer home carbonation product of the same name" to "a global manufacturing company and PepsiCo subsidiary headquartered in Kfar Saba, Israel. It is best known as the maker of the consumer home carbonation product of the same name." This introduction is more precise and gives more appropriate weight to the headquarters location by placing it at the end of the sentence instead of the beginning. (Also, since the headquarters location will now be mentioned in the first sentence, "SodaStream is headquartered in Kfar Saba, Israel" should be removed from the second paragraph.)
• The third paragraph is overly detailed and should be trimmed to just the first sentence, which sums up the subject adequately. The information in the second sentence is found in the body of the article and is undue for the lead:

  Until 2015, the company's principal manufacturing facility was located in Mishor Adumim, an industrial park within the Israeli settlement of Ma'ale Adumim in the West Bank, which generated controversy and a boycott campaign.^[1][2][3] In October 2015, while under growing pressure from activists of the BDS movement, SodaStream closed its facility in Mishor Adumim and relocated it to the town of Lehavim in Israel.^[4]

• In the infobox, please remove the "native_name" field. "SodaStream" is an English name, as it was an English company for the first near-century of its existence, and it is now a global PepsiCo subsidiary.

Grand'mere Eugene, you recently reviewed my colleague DAK1980's request - I would appreciate if you could now take a look at this one. Thanks! C at SodaStream (talk) 11:52, 18 November 2025 (UTC)

Done Grand'mere Eugene (talk) 18:16, 18 November 2025 (UTC)

Product section

This edit request by an editor with a conflict of interest has now been answered.

I'd like to propose the following changes to the Products section.

• First, as a technical matter, the header should be "Products," not "Product."
• The section should be divided into three subsections, into which the current content of the section should fit neatly: "Sparkling water makers"; "Flavours"; and "Other products."
• Add the following paragraph to the new "Sparkling water makers" subsection:

  In 2022, SodaStream launched three sparkling water machines: the Terra, the Duo and the Art, each of which employed the "Quick Connect" system enabling CO₂ cylinders to be attaching by clicking instead of screwing. The Duo was named for its compatibility with both reusable plastic bottles and glass bottles, while the Art newly featured a lever allowing users to choose their own carbonation level.^[1][2]

  In 2023, SodaStream began selling the E-Terra and E-Duo models, which differ from the Terra and Duo by incorporating an electronic interface.^[3]

  In 2024, the company launched the Enso model, which was notable for its minimalist stainless steel design by Naoto Fukasawa.^[4]

• Add the following paragraph to the new "Flavours" subsection:

  In 2020, following the company's acquisition by PepsiCo two years earlier, SodaStream partnered with PepsiCo brand Bubly to create Bubly Drops, which included six fruit flavours for SodaStream drinks.^[5] The following year, SodaStream released several prominent PepsiCo brands as new flavours, including Pepsi, Pepsi Max and 7 Up.^[6]

  Additional PepsiCo brand SodaStream flavours followed in the coming years, with Mountain Dew debuting in 2024^[7] and Pepsi Wild Cherry in 2025.^[8]

• Add the following paragraph to the new "Other products" section:

  In 2025, the company launched the Fizz & Go, a stainless steel bottle that connects directly to the sparkling water maker and is meant for "on the go" use.^[9]

• The final paragraph of the current section ("Excluding the purchase price...") should be removed. It is complete WP:OR, not to mention severely outdated.

Grand'mere Eugene, would you mind taking a look at this one as well? Thank you, C at SodaStream (talk) 11:17, 10 December 2025 (UTC)

Question: Mostly done. I couldn't find references to the "Quick connect" system in the Duo and Art systems, so modified your requested text in that sentence so it applies only to the Terra system. Is there a source to support the inclusion of the other two systems? Grand'mere Eugene (talk) 20:58, 10 December 2025 (UTC)

@Grand'mere Eugene: All the newer models since 2022 use the Quick Connect system, as you can see here. If an independent source is needed, this should do. Also - sorry if this wasn't clear before - the second paragraph ("Different flavours...") should be moved to the Flavours subsection and the third paragraph ("In February 2013...") should be moved to the "Other products" subsection. ( Done Grand'mere Eugene (talk) 02:23, 25 December 2025 (UTC))

Finally, if you don't mind, could you take a look at the "History section" edit request I just added below? Thanks again! C at SodaStream (talk) 12:38, 24 December 2025 (UTC)

The user below has a request that an edit be made to SodaStream. That user has an actual or apparent conflict of interest. The requested edits backlog is very high. Please be extremely patient. There are currently 403 requests waiting for review. Please read the instructions for the parameters used by this template for accepting and declining them, and review the request below and make the edit if it is well sourced, neutral, and follows other Wikipedia guidelines and policies.

Hi all. I'd like to propose the following changes to the History section, which currently omits important events in the company's long history, and gives undue attention to trivial financial figures from the early 2010s.

• Put the current opening paragraph into a subsection called Early history and move the second paragraph ("SodaStream machines were popular...") out of the History section and into the opening of the Advertising campaigns subsection.
• Change the new Early history subsection as follows:

The forerunner of the machine, the "apparatus for aerating liquids",^[1] was created in 1903 by Guy Hugh Gilbey of the London gin distillers W & A Gilbey Ltd.^[2] and was sold to the upper classes (including the royal household).^[3] Flavoured concentrates such as cherry ciderette and sarsaparilla were introduced in the 1920s, along with commercial carbonation machines,.^[4][3] and the first machine for home carbonation of drinks was produced in 1955.^{[2][contradictory]}

In the 1930s, SodaStream introduced the Vantas, also known as "The Penny Monster," a model that was sold to shopkeepers to prepare drinks for their customers.^[3]

The first mass-market SodaStream machine for home carbonation was introduced in 1955.^[5]

• Add a new subsection called 1970s-1980s: Management buyout, UK growth, and Cadbury Schweppes acquisition with the following content:

In 1971, International Distillers & Vintners, the company that had formed in 1962 from the merger of W & A Gilbey and Justerini & Brooks, sold SodaStream to consumer goods company Reckitt & Colman.^[6] In 1974, Reckitt & Colman sold the company to SodaStream head Roger Booth in a management buyout initiated by Booth.^[7]

In 1975, SodaStream partnered with appliance manufacturer Kenwood; the latter would market and distribute SodaStream products (with "Kenwood" branding) while the former would provide its CO₂ cylinders and concentrate mixes. In 1979, SodaStream ended the arrangement, leading Kenwood and its parent company Thorn to produce their own competing machine, the Cascade.^[8]

The company, which was controlled during this period by institutional investors led by Anglia Television and the Scottish American Investment Company, saw consistently rising profits from 1975 to the early 1980s. By 1983, SodaStream had 90 percent of the British market and its products could be found in one in ten homes.^[7] By 1984, the SodaStream factory in Peterborough employed more than 500 people and played a part in the city's dramatic growth after having been designated a "new town" in 1967.^[9]

In 1985, Cadbury Schweppes acquired SodaStream for £26.2 million. SodaStream had experienced losses over the prior year, due to costs of test marketing in the United States and West Germany, as well as problems with the introduction of a new machine in the UK.^[10]

• Since we're adding the Cadbury acquisition to the previous subsection, change the name of the next subsection from Subsidiary of Cadbury Schweppes; purchase by Soda-Club to 1998-2010: Soda-Club era - and remove the current first paragraph.
• Move the two sentences on the SodaStream Source (starting "In 2012...") to the Sparkling water makers subsection within the Products section.
• Add the following two paragraphs to the end of the Soda-Club subsection:

In 2007, Israeli private equity firm Fortissimo Capital acquired a controlling interest in SodaStream with an investment of $14 million and named Soda-Club head Daniel Birnbaum CEO. Birnbaum, who was credited with resuscitating the company, remained CEO until 2019.^[11][12]

During this period, SodaStream began to find success in the US market, going from little to no revenue in 2003 to $7 million in 2008.^[13]

• In the 2010 NASDAQ IPO subsection, remove the content from "By August 2011..." until the end of the subsection, as this is all trivial, unencyclopedic financial information (i.e., stocks rising, stocks falling, etc.).
• Add a new subsection called PepsiCo acquisition, with the following content:

In August 2018, SodaStream was acquired by PepsiCo for US$3.2 billion. The purchase represented a part of PepsiCo's strategic plan to shift toward offering healthier snack and drink products. In addition, PepsiCo stated that the acquisition was part of a larger corporate initiative focusing on environmentally friendly and cost-effective beverages.^[14]

Thank you! C at SodaStream (talk) 12:34, 24 December 2025 (UTC)

 Done Grand'mere Eugene (talk) 07:43, 25 December 2025 (UTC)

@Grand'mere Eugene: Thanks! A few small loose ends:

• In the "2010 NASDAQ IPO" subsection, the final three paragraphs also fall under the category of trivial financial information, in my opinion. If you agree, please do go ahead and remove those paragraphs too.
• There is a duplicated sentence in the Soda-Club subsection ("During this period, SodaStream began to find success..."). Can you remove the second instance of this sentence?
• Back in the Products section, a good deal of content should be moved out of the "Sparkling water makers" subsection and into the other subsections. Specifically, the first part of the second paragraph and the entire third paragraph should go to the "Flavours" subsection, and the fourth paragraph (on the Samsung refrigerator partnership) should go to the "Other products" subsection.

Thanks again, C at SodaStream (talk) 08:52, 29 December 2025 (UTC)

 Done, I think. Please check for appropriate placement of moved text? Tx. Grand'mere Eugene (talk) 22:46, 29 December 2025 (UTC)

This edit request by an editor with a conflict of interest has now been answered.

I'd like to propose the following changes:

• Please add the following two paragraphs to the end of the "Advertising campaigns" subsection:

In the years since its acquisition by PepsiCo in 2018, SodaStream has run new advertising campaigns on Earth Day (April 22). In 2019, the company announced the "Proud to be Green" challenge, in which people with the last name "Green" and people in cities containing the word "green" received discounts.^[1] In 2021, the company ran the "Don't Just Share, Care" campaign with an advertisement featuring Randi Zuckerberg, promoting positive action to combat climate change and criticising slacktivism.^[2] In 2022, the company ran an ad campaign in partnership with a nonprofit organization that protects wild sea turtles, with commercials featuring David Hasselhoff.^[3]

In June 2021, SodaStream introduced a Pride Month campaign with a digital advertisement featuring Laverne Cox as an animated superhero. The ad promoted a "Rainbow Story" sparkling water maker kit that could be personalised with rainbow markers; SodaStream donated 10% of the profits to LGBTQ+ rights organization ILGA World.^[4]

• Please change the title of the "Tap water initiative" subsection to the broader "Environmental initiatives," as this fits the content better.
• Unrelated to the above two items: Please change the short description from "Israeli manufacturing company" to "global manufacturing company" and remove the {{langx|he|סודהסטרים}} in the lead sentence.

Grand'mere Eugene, thanks for your assistance with the other sections. If you have a moment, would you mind reviewing this too? Thanks, C at SodaStream (talk) 09:55, 31 December 2025 (UTC)

 Done Grand'mere Eugene (talk) 20:03, 25 February 2026 (UTC)