The Luvvies

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The Luvvies was an annual spoof awards ceremony that presented celebrities with awards that they "don't want".[1] The awards ran twice, with the first in February 2003, and the second in January 2004. Both ceremonies were hosted by the Scottish comedian Rhona Cameron.[2] They took place at Teddington Studios in London, and were broadcast on ITV1. Award categories included Love Rats, Naked Ambition and Ego of the Year;[3] each category had a shortlist of three celebrities. During the ceremony, the shortlist for each category was read out, along with some footage of each nominee to illustrate the reason for their inclusion.[3] The winner was then announced, followed by footage of him or her being doorstepped and presented with their trophy.[3] Some winners, such as Patsy Palmer and Edwina Currie, accepted their awards, while others, such as Boy George and David Blaine, did not. A few winners, such as Simon Cowell and Jordan, showed up at the ceremony to receive their trophy in person.

CountryUnited Kingdom
Hosted byRhona Cameron
First award2003
Final award2004
Quick facts Country, Hosted by ...
The Luvvies
The Awards the Stars Don't Want
A computer generated image of an awards trophy similar to the BAFTA statuette. The trophy is an askew gold face, with a halo of golden stars and its tongue sticking out. It is in front of a glitzy red curtain. The words "The Luvvies" are spelled out in a glittery font to the left of the trophy, and the words "the awards the stars don't want" are rubberstamped in a red font to the bottom-right corner of the image.
CountryUnited Kingdom
Hosted byRhona Cameron
First award2003
Final award2004
Most awardsRussell Crowe (2)
Television/radio coverage
NetworkITV
Produced byDan Clapton
James Breen
Directed byRussell Norman
Mike Toppin
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Critical reaction to The Luvvies was generally negative. Writing about the 2004 awards, Frances Traynor of the Daily Record summarised the ceremony as "the show viewers really don't want to watch" and noted that "even Rhona Cameron looked bored".[4] TV critic Charlie Brooker was particularly scathing, writing that the awards had "enraged" him and that "harassing the heartbroken for funnies is disgraceful".[5] Cameron argued that "the key to accepting a Luvvie is not to take yourself too seriously", and said that if she were presented with a Luvvie she would "welcome it with open arms – otherwise you might look a bit po-faced and silly".[3]

Awards

Colour head-and-shoulders photograph of Russell Crowe at a film festival in 2006.
Russell Crowe is the only celebrity to win more than one Luvvie award.
Colour head-and-shoulders photograph of Simon Cowell in 2011.
Simon Cowell showed up at the 2003 ceremony to collect his award for Ego of the Year
Colour upper-body photograph of Angus Deayton and his then-partner Lise Mayer in 2003.
At the 2003 Luvvies, Angus Deayton (right) won the Love Rat award and was nominated for Worst Career Move.

2003

More information Naked Ambition, Love Rats ...
Naked Ambition Love Rats
Most Likely to Turn Up for
the Opening of an Envelope		 When Stars Attack
The Odd Couple Worst Career Move
Frock Horror Rent-a-Celeb
You're So Vain Ego of the Year
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2004

More information Romance, Catfight ...
Romance Catfight
You're So Vain Attention Seeker
Long Arm of the Law Reality Star of the Year
Frock Horror Love Rats
Naked Ambition Lead Balloon
Nice Knowing You Ego of the Year
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References

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