To the Faithful Departed

The album sleeve photo session was made up of two parts, the first being the original design for the front cover, a naked baby boy (supplied by their press officer Smash at Island Records) lying on his back, which was shot in photographer Andy Earl's new studio on Shad Thames in London, and the band seated in a yellow room. At the last minute, at Dolores O'Riordan's request, the two were swapped and the yellow room became the front cover.

The yellow room was designed to be an echo of the previous two album sleeves. It was built in London and transported to the Lake District and erected in a forest near Loughrigg Holme. Snow fell on the day of the photoshoot, and the band spent as little time as possible on the shoot clad, as they were wearing new purple Dolce & Gabbana outfits.

A new logo and typeface were decided upon signifying the band's desire to move on from the strict repetition of the previous album sleeves. Incidental studio photos were included, taken by Cally in the band's studio in Vancouver, Canada. Cally added: "I attended the surreal Brit Awards where Jarvis Cocker invaded Michael Jackson's stage and left soon after to drive through horizontal snow to get to the Lake District in readiness for the photo shoot the next day. On waking in the Ambleside Hotel I saw Jarvis on the front cover of every paper, being released from jail with Nigel, The Cranberries A&R man beside him. Things only became more surreal when we realised that later we were shooting the band bravely clad in thin purple suits under snowfall in a yellow room in a forest in the Lake District".

To promote To the Faithful Departed, the Cranberries appeared on different television shows (1995–1996).

In 1996, the Cranberries toured in Asia, Oceania and North America to promote their third studio album To the Faithful Departed.^[20] The band embarked on a 117-date world tour which began on 30 April 1996 in Philippines^[20] but was stopped on 8 June 1996 in Cairns^[21][20] during the Australian leg, due to a knee injury of O'Riordan.^[21] The remaining dates of the Australian tour were canceled and O'Riordan returned to Ireland for surgery.^[21] The tour resumed on 1 August 1996 in North America^[22] but was stopped after twenty-eight concerts^[20] because of poor physical and mental health of O'Riordan.^[23] The Cranberries complained that they never had a rest since the beginning of their career and invoked saturation.^[24] O'Riordan was pressured by managers not to stop the tour because of a cost between $8 million to $14 million.^[23] Despite this, the remaining dates of the North American tour^[20] and the European leg of the Free to Decide World Tour were canceled.^[22]