Tourism in Alberta
From Wikipedia, the free encyclopedia

Tourism in Alberta saw 38.1 million visits that generated $14.4 billion in revenue, and supporting around 260,000 jobs in 2024.[1] The province hosts approximately 27,900 tourism-related businesses.[2] The number of domestic visits to the Alberta Rockies was approximately 5.5 million in 2024.[3] This was the third-highest number of visits to the region on record and 3.8% below the all-time high set in 2021 (5.7 million visits).[3]
The province has six UNESCO World Heritage Sites, five national parks, and numerous provincial parks. Natural landscapes like the Banff National Park and Jasper National Park, along with urban attractions such as West Edmonton Mall and the Calgary Stampede are some of the primary attractions. The province has a long-term strategy to grow tourism to $25 billion in visitor spending by 2035, supporting attractions like the Dinosaur Provincial Park and the Royal Tyrrell Museum.[4]
Mountains
The Canadian Rockies in Alberta's southwest are a major attraction for climbing and hiking, with an extensive park system and mountain peaks reaching over 3000 m. The Kananaskis Country park system has numerous trails for hiking and horseback riding, and rafting is done on some of the rivers.
Skiing
Alberta is an important destination for tourists who love to ski. It boasts several world-class ski resorts, such as Nakiska and Fortress in Kananaskis Country, Sunshine Village, Mount Norquay and Lake Louise Mountain Resort in the Banff area or Marmot Basin near Jasper. Canada Olympic Park, with its downhill ski and ski jumping facilities, is located in the city of Calgary.
Hunting and fishing
Hunters and fishermen from around the world are able to take home impressive trophies and tall tales from their experiences in Alberta's wilderness. The Bow River is famous for fly fishing and its trout population. Many of Alberta's lakes contain amenities for fishing, such as campgrounds and boat launches.
Museums
See List of museums in Alberta.
Museums in Alberta:
- The Royal Alberta Museum, in Edmonton is the official provincial museum and largest museum in western Canada.
- The Galt Museum & Archives is the primary museum in Lethbridge, and is the largest museum in the province south of Calgary.
- The Heritage Park Historical Village is a historical park located in Calgary. The park is located on 66 acres (267,000 m2) of parkland on the banks of the Glenmore Reservoir, along the city's southwestern edge. It is one of the city's most visited tourist attractions.
- The Michelsen Farmstead is a typical farmstead of the 1890s era, located in the National Historic Site of Canada of Stirling. It was declared a Provincial Historic Site of Alberta in 2001, and has been restored back to its original 19th century Victorian style.
- The Royal Tyrrell Museum of Palaeontology in Drumheller is the museum that earns 5 Guinness World Records (as of November 2021) including the best-preserved armoured dinosaur in the world.[5][6]
National and provincial parks

Five national parks are located in the province of Alberta, with Banff, Jasper, Waterton Lakes and Elk Island National Park being the most popular tourist destinations. 69 provincial parks, 33 wildland provincial parks, 248 provincial recreation areas, 16 ecological reserves, 3 wilderness areas, 149 natural areas and a heritage rangeland are also protected on a provincial level.
Alberta contains five of Canada's 13 UNESCO World Heritage Sites. These are Canadian Rocky Mountain Parks (includes Banff and Jasper National Parks), Waterton-Glacier International Peace Park, Wood Buffalo National Park, Dinosaur Provincial Park and Head-Smashed-In Buffalo Jump.
Railway
Located in East-Central Alberta is Alberta Prairie Railway Excursions, a popular tourist attraction operated out of Stettler that draws visitors from around the world. It boasts one of the few operable steam trains in the world, offering trips through the rolling prairie scenery.
Another popular tourist attraction located near the National Historic Site of Canada of Stirling is the Galt Historic Railway Park A restored 1890 North West Territories International Train Station, the station has many Displays of life and travel in the 1880s. The station was moved from its former location in Coutts, Alberta, Canada, and Sweetgrass, Montana, USA border to the current location near Stirling in 2000.
Tourists also ride the Canadian, the Rocky Mountaineer, and the Royal Canadian Pacific, which are tourist-oriented passenger services which operate on scenic routes through the Canadian Rockies.