User talk:Huseinrahemtulla
Canadian meal kit delivery company
From Wikipedia, the free encyclopedia
Fresh Prep (legally Fresh Prep Foods Inc.) is a Canadian meal kit delivery company based in Vancouver, British Columbia. Founded in 2015, it operates in British Columbia, Alberta, Ontario, and Quebec.[1] The company packages most meal kit ingredients in reusable containers rather than single-use packaging, an approach that has been the subject of coverage in The Globe and Mail and the trade publication Waste360.[2][3]
| Type | Private |
|---|---|
| Industry | Meal kit delivery |
| Founded | 2015 in Vancouver, British Columbia, Canada |
| Founders | Becky Brauer, Husein Rahemtulla, Dhruv Sood |
| Headquarters | Vancouver, British Columbia , Canada |
Area served | British Columbia, Alberta, Ontario, Quebec |
| Products | Meal kits, prepared meals |
Number of employees | ~610 (2025)[1] |
| Website | freshprep |
History
Fresh Prep was started in late 2014 by Husein Rahemtulla and Dhruv Sood, childhood friends who began assembling meal kits in a basement kitchen in Vancouver's Chinatown neighbourhood, and were joined by a third friend, Becky Brauer. The three launched the service in 2015 with C$50,000 of personal savings.[1][3]
The company raised venture funding between 2018 and 2021, including a C$21 million Series B round in 2021 led by Yellow Point Equity Partners.[4] It was certified as a B Corporation in 2019.[1] In 2021, The Globe and Mail included Fresh Prep in its Canada's Top Growing Companies ranking, reporting revenue growth of 540 percent between 2018 and 2020.[3]
Fresh Prep acquired Peko Produce, a Vancouver-based surplus-grocery delivery startup, in 2023,[5] and the assets of Cook it, a Montreal-based meal kit company, in 2024, extending its delivery area to Ontario and Quebec.[6] By 2025 the company reported annual revenue of about C$100 million and employed roughly 610 people; that year, growth-equity firm SEMCAP Food & Nutrition acquired a minority stake.[1][7]
Packaging
Meal kits generally produce large quantities of single-use packaging; according to Waste360, packaging can account for about 70 percent of shipment weight at large meal kit companies.[3]
Fresh Prep initially used single-use plastics while experimenting with alternatives, including mason jars and paper coin envelopes, which failed for reasons of scalability and food safety. After about two years of development, the company introduced a system of reusable polypropylene cups in standardized sizes that fit into a returnable tray sealed with a single lid, delivered in an insulated cooler bag that is collected on the next delivery. The containers are cleaned and reused.[3] The system, marketed as the "Zero Waste Kit", was introduced in 2021.[1] According to the company, single-use packaging accounts for roughly five percent of its shipment weight.[3]
The company's packaging model has been examined in a teaching case published by Ivey Business School.[8]
