Ambi Pur
Air freshener brand owned by Procter & Gamble
From Wikipedia, the free encyclopedia
Ambi Pur is a Spanish brand of air freshener owned by Procter & Gamble. It was first introduced in 1958, in Spain, and is now sold worldwide.[1][2]
| |
 | |
| Product type | Air freshener |
|---|---|
| Owner | Procter & Gamble |
| Country | Spain |
| Introduced | 1958 |
| Markets | Worldwide |
| Previous owners | Sara Lee Corporation |
History
Ambi Pur's first product was launched in 1958[1] in Spain by Cruz Verde.[2]
In 1984, Sara Lee Corporation acquired Cruz Verde.[3] It was the first brand to launch a plug-in liquid air freshener.[1]
On 11 December 2009, Procter & Gamble announced it would acquire Ambi Pur air care business from Sara Lee Corporation for €320 million.[4]