Branding in Seongsu
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| Branding in Seongsu | |
|---|---|
 Promotional poster | |
| Hangul | 브랜딩 인 성수동 |
| Hanja | 브랜딩 인 聖水洞 |
| Lit. | Branding in Seongsu-dong |
| RR | Beuraending in Seongsu-dong |
| MR | Pŭraending in Sŏngsu-dong |
| Genre | Romantic thriller[1] |
| Created by | Choi Sun-mi |
| Written by |
|
| Directed by | Jung Heon-soo |
| Starring |
|
| Music by | Jung Seung-hyun[2] |
| Country of origin | South Korea |
| Original language | Korean |
| No. of episodes | 24 |
| Production | |
| Executive producers | |
| Producers | |
| Cinematography | |
| Editors | |
| Running time | 30 minutes |
| Production companies |
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| Original release | |
| Network | U+ Mobile TV |
| Release | February 5 – March 14, 2024 |
Branding in Seongsu (Korean: 브랜딩 인 성수동) is a 2024 South Korean romantic thriller mid-form series created by Choi Sun-mi, co-written by Choi and Jeon Sun-young, directed by Jun Heon-soo, and starring Kim Ji-eun, Lomon, Yang Hye-ji, and Kim Ho-young. It was released on U+ Mobile TV from February 5, to March 14, 2024. It is also available for streaming on Lemino in Japan, and Viki and Viu in selected regions.
It is a relationship-reversal romantic thriller set in the branding mecca of Seongsu-dong that follows the soul-swapping story of Kang Na-eon, a tough marketing team leader, and So Eun-ho, a flirtatious intern.[3]
Cast and characters
Main
- Kim Ji-eun as Kang Na-eon[4]
- The youngest marketing team leader who succeeds in every project she touches.
- A veteran intern who is responsible for the cuteness of a marketing agency with his sad look and youthful appearance.
- Yang Hye-ji as Do Yu-mi[5]
- A cute and bubbly marketer but sometimes an idiot.
- Kim Ho-young as Cha Jeong-wu[6]
- The art director of Seongsu Agency and Na-eon's best friend of eight years.
Supporting
- Ahn Yeon-hong as Min Hee-jung[7]
- CEO of Seongsu Agency and Na-eon's mentor.
- Park Gi-deok as Han Yi-jae[7]
- An executive of Segye Group, the parent company of Seongsu Agency.
- Kim Byul as Nam Byeol[7]
- Seongsu Agency's marketing team 2 leader and keeps Na-eon in check.
- Jung Yi-rang as Ri Yeong-ae[8]
- A veteran marketer who has been with the agency since its foundation but became part of the underdog team after being hit by young marketers.
- Jeon Joon-ho as Joo Rex[9]
- A very popular guy with his world-warming appearance and style, and has a good personality, but in fact has a big twist.
- Chae Soo-ah as Park Jenny[10]
- An influencer who epitomizes the MZ generation and a member of the Seongsu Agency who entered the underdog team as a high school graduate.
- Yeon Ji-hyun as Seo Wool-soop[7]
- An intern at Seongsu Agency.
- Kim Young-jae as Seong Su-dong[11]
- An intern at Seongsu Agency. He is a talented person with a cool appearance and personality, who listens and sympathizes with Eun-ho.
- Ahn Jin-ah as Namgung Da-eun[12]
- Eun-ho's first love.
- Park Young-woon as Nam Yun-hyeok[13]
- A top star celebrity.
- Lee Kwang-hee as Hwang Jae-ha[14]
- A charming third generation chaebol who is cheeky but impossible to hate.
Special appearance
- Shin Hyun-soo as Kim Jin-seok[15]
- CEO of beauty brand XU who has a cool-headed personality that puts people's abilities unlike his gentle smile. (episode 1–4)
Production
Produced and planned by LG Uplus' content production division Studio X+U with Studio Vplus and Higround as co-producers, created by Choi Sun-mi, directed by Jung Heon-soo, who worked on Twelve Nights (2018), and co-written by Choi and Jeon Sun-young.[16][17]
Kim Ji-eun and Lomon were confirmed as the main cast of the series.[18] Later, Yang Hye-ji and Kim Ho-young were added to the main list.[17]
The OST singing lineup of Branding in Seongsu — consists of Bang Ye-dam, Yoo Sung-eun, Mrch, Yoo Yeon-jung (WJSN), The Bain (Choi Bo-hoon), and Bora (Cherry Bullet) — was released through OST production company Vlending Co., Ltd. and Studio X+U social media accounts includes various styles of vocals and fresh and trendy artists, drawing expectations from music and drama fans even before the series air.[19]
