Eat Natural
From Wikipedia, the free encyclopedia
- Praveen Vijh
- Preet Grewal
| Company type | Subsidiary |
|---|---|
| Industry | Food manufacturing |
| Founded | 1997 in Epping, Essex, United Kingdom |
| Founders |
|
| Headquarters | , United Kingdom |
| Parent | Ferrero SpA |
| Website | www |
Eat Natural is a cereal bar, toasted muesli and granola maker founded in 1997 in Epping, Essex.[1] In 2005, a journalist said they were "the fastest growing cereal brand in the UK", with between 70,000 and 100,000 bars produced daily, which were distributed to 13 countries.[2] The company now produces nearly 100 million bars a year at its 'Makery' in Halstead, Essex, and exports to 37 countries worldwide.
In 1996, fruit and nut importer Praveen Vijh joined forces with best friend and fellow engineering graduate Preet Grewal to create a healthier alternative for a confectionary-centric marketplace. Their first recipe – a date and walnut bar tested in the kitchen of Vijh's Epping flat – is still in production.
The company experienced rapid growth, announcing double-digit growth despite an economic downturn in 2009[3] and record sales in 2015.[4] In 2017 the company was named Exporter of the Year by The Grocer magazine[5] and in 2018 launched its 'Makery on the Move',[6] an experiential marketing pop-up appearing at Latitude Festival, L'Eroica Britannia, OnBlackheath Festival and Liverpool Food and Drink Festival.
In December 2020, Ferrero announced it was acquiring Eat Natural.[7]
Products
Eat Natural currently[specify] makes 22 bars and 8 cereals at its Halstead HQ.
In 2016, Eat Natural launched Bars with Benefits, three new bars that each carried added nutritional claim (extra protein, extra fibre, extra omega-3) based on their ingredients.[8] In 2018, Eat Natural expanded its protein range to include Protein Packed with Salted Caramel and Peanuts, and Protein Packed with Chocolate and Orange. In 2019, the company added two bars – Simply Vegan bar extended its plant-based range, and Fibre Packed addressed demand for a flavour-focussed bar high in dietary fibre.
