Pocket Coffee

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Product typeBonbon
CountryItaly
Introduced1968; 58 years ago (1968)
Pocket Coffee
Opened Pocket Coffee
Product typeBonbon
OwnerFerrero SpA
CountryItaly
Introduced1968; 58 years ago (1968)
Websiteferrero.it/pocketcoffee
Nutritional info
Nutritional value per 100 g (3.5 oz)
Energy1,842 kJ (440 kcal)
58.8 g (sugar 56.6 g)
20.5 g
4.0 g
Vitamins and minerals
Percentages estimated using US recommendations for adults.[1]

Pocket Coffee is a brand of the Ferrero company for a chocolate confectionery, sold internationally. First marketed in Italy in 1968, each Pocket Coffee is an individually wrapped shell of dark chocolate containing liquid espresso.[2] As with Ferrero's Rocher, Mon Chéri, and Raffaello, production limits sales from November to April.[3]

William Salice, assistant to Ferrero's owner, Michele Ferrero, conceived the product in the early 1960s after noticing no bars at Italy's then relatively new Autogrills, a proprietary eponym synonymous with Italian highway rest stops. Ferrero conceived a product for anyone working long hours, e.g., truck drivers. Michele Ferrero conceived the slogan: "the energy of chocolate and the charge of coffee".[4]

Availability

References

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