Jang Won-young

Jang Won-young was born in Ichon-dong of Seoul, South Korea, on August 31, 2004.^[2][3] She has an older sister, actress Jang Da-ah (birth name: Jang Jin-young),^[4] who is an artist under King Kong by Starship.^[5][6]

After debuting with Iz*One, the group's label Off the Record announced Jang's intentions to complete education via home-schooling in April 2019. She subsequently left Yonggang Middle School and took the qualification exam,^[7] passing with perfect scores in Korean, English, and mathematics, which attributes to her being bilingual, speaking Korean and English fluently.^[8] Jang graduated from the School of Performing Arts Seoul on February 9, 2023.^[9]

Jang has received sustained attention in domestic media, particularly in relation to fashion, beauty, and advertising. Coverage has often focused on her visual presentation and stage presence, and she has been described as a representative figure within contemporary K-pop popular culture.^[42][43]

On November 8, 2024, ice cream manufacturer Baskin-Robbins released a product in Korea called Lucky Vicky Mochi. The name was reportedly inspired by a phrase Wonyoung popularized in the country, combining "lucky" with her English name Vicky and reflecting an optimistic attitude. Baskin-Robbins faced swift backlash for allegedly using Wonyoung's phrase without permission from the singer. A day later, the brand halted sales for Lucky Vicky Mochi.^[44]

In January 2025, Jang appeared on the talk show You Quiz on the Block, during which she mentioned the book Buddha's Words (초역 부처의 말) by Ryunosuke Koike as a personal source of comfort during demanding schedules. Following the broadcast, the book experienced a substantial increase in sales and rose to the top of several bestseller lists.^[45][46]

Jang has been characterized in Korean media as a commercially influential advertising figure and has frequently ranked at or near the top of the Korean Business Research Institute's monthly brand reputation rankings for girl group members.^[47] She ranked first in January 2026.^[48]

Following her appointment as a model for Medicube in July 2025, APR, the brand's parent company, reported record quarterly financial results in 2025.^[49][50]

Jang's appearances at Paris Fashion Week have also been noted in media coverage, where she has ranked highly in influencer metrics and contributed to brand exposure. Products associated with her appearances have frequently sold out, and she has remained prominent in brand reputation rankings in subsequent years.^[51][52][48]

As a trainee at Starship Entertainment in early 2018, Jang was chosen as a model in a music video sponsored by Pepsi Korea called "Love It Live It", along with YDPP and Park Sun.^[53]

Alongside her activities in Iz*One, Jang appeared on numerous magazine covers (including Beauty Plus, Vogue Korea, and Elle Korea), as well as for various beauty brands in South Korea (such as Dior, Miu Miu, and Laura Mercier).^[54][55][56] She also appeared in GQ Korea's July 2020 issue,^[57] and listed among the K-icons for Miu Miu during the Autumn/Winter 2021 Fashion Week.^[58] In 2021, Jang was one of the Iz*One members chosen to model in the music video "Zero:Attitude" for the Pepsi 2021 K-Pop Campaign. The campaign was revealed Starship Entertainment as a collaboration between Iz*One and Soyou, featuring rapper pH-1.^[59]

After Iz*One's disbandment, Jang appeared in several fashion films, namely for Chaumet's Joséphine Collection and Miu Miu's Maritime.^[60] On July 27, 2021, Amorepacific Corporation announced that Jang was chosen as global ambassador for its natural cosmetics brand Innisfree.^[61] In October 2021, Jang was officially announced as Kirsh's new muse.^[62] She represented the brand for its 2021 Winter and 2022 Spring/Summer collections.^[63] In the Harper's Bazaar Korea December 2021 issue, for which she was the cover girl, Jang was officially announced as Miu Miu's brand ambassador.^[64] Following the announcement, she appeared in Y Magazine's April 2022 issue to represent the Miu Miu Spring 2022 ready-to-wear collection and Bvlgari's Divas' Dream collection.^[65]

Following her debut as a member of Ive, Jang continued to expand her influence by endorsing a variety of fashion and lifestyle brands. On May 20, 2022, she was officially announced as the latest model for SK Telecom.^[66] In June 2022, she, alongside group member Leeseo, was selected as a model for the Pepsi 2022 K-Pop Campaign. This initiative, unveiled by Starship Entertainment, featured a collaboration between Ive, Cravity, and Oh My Girl for the promotional music video "Blue & Black."^[67]

On July 18, 2022, Jang was appointed ambassador for the golfwear brand Gospheres, representing the label in a pictorial featured in the August 2022 issue of Elle Korea.^[68] Just days later, on July 21, she was named global ambassador and muse for the color contact lens brand Hapa Kristin.^[69] On August 16, 2022, she became a model for the French outdoor fashion brand Eider, and three days afterward, she was announced as the first Korean ambassador for the French jewelry house Fred Joaillier.^[70] Jang has since represented the brand in numerous publications, including Marie Claire Korea,W Korea, and Cosmopolitan.

In recognition of her rising influence, Maeil Business Newspaper described Jang in 2022 as "a blue chip in the advertising world."^[71] In September of the same year, she was named muse for Suecomma Bonnie, a South Korean footwear brand under Kolon Industries, modeling for its 2022 Fall/Winter collection titled "Young and Rich" as well as the brand's 20th anniversary collaboration with Barbie.^[72][73]

In February 2023, Jang was named the muse for South Korean casual fashion label SJSJ.^[74] Later that year, in August, she began representing the beauty brand Amuse as its new model.^[75] The following February, it was revealed that Jang is the new model for the clothing brand Rolarola.^[76] She was also introduced as a brand ambassador for the French haircare company Kérastase in April of the same year.^[77] Subsequently, on August 30, she was unveiled as the global brand ambassador for Tommy Jeans.^[78]

On February 14, 2025, Jang was introduced as the new promotional model of Woori Bank.^[79] Woori Bank also announced the release of its new mobile service ''Woori WON mobile'' and its stock trading application "Woori WON MTS" with Jang as the appointed campaign model.^[80][81] The following month, she was announced as the brand ambassador for the Vietnamese beverage company Malto.^[82] On April 7, she was revealed as the advertising model for Binggrae's ice cream line, Deep & Low, and shortly thereafter, she was named ambassador for Dyson Korea.^[83][84] In May, she began representing the global nail care brand Dashing Diva.^[85] Most recently, she was introduced as the model for Downy Korea on July 1,^[86] and was subsequently announced as the new model of Medicube's beauty device AGE-R on July 8.^[87] In August, Italian luxury house Bulgari announced Jang as its ambassador.^[88][89] In December, Jang appeared alongside Byeon Woo-seok and Karina for Google Gemini's advertising campaign titled "The Christmas Song".^[90]

In March 2026, Jang became the global model of skincare brand Dr. Althea.^[91] In April 2026, Jang was announced as Asia Pacific ambassador of Dyson alongside actor Park Bo-gum.^[92]

• Wonyoungism