Kiss of Life (group)
South Korean girl group
From Wikipedia, the free encyclopedia
Kiss of Life (Korean: 키스 오브 라이프; stylized in all caps), also known as KIOF, is a South Korean girl group formed by S2 Entertainment in 2023. The group consists of four members: Julie, Natty, Belle, and Haneul. They debuted on July 5, 2023, with the extended play (EP) Kiss of Life.
Kiss of Life | |
|---|---|
Kiss of Life in November 2024 From left to right: Belle, Natty, Julie, and Haneul | |
| Background information | |
| Also known as | KIOF |
| Origin | Seoul, South Korea |
| Genres | |
| Years active | 2023–present |
| Labels | |
| Members | |
| Website | kissoflife-official |
Name
History
2015–2022: Pre-debut and formation
Belle is known as the daughter of the veteran Korean singer Shim Shin. She used to work for SM Entertainment as a songwriter. Natty was a contestant on the South Korean reality survival shows Sixteen and Idol School, that led to the formation of Twice and Fromis 9, respectively. In both shows, she made it to the final episode, but was ultimately not chosen for the final line-up of both groups.[4][5] In 2020, she debuted as a soloist with the single album, Nineteen. Julie was a trainee under The Black Label, a sub-label of YG Entertainment from 2017 to 2020.[6][7]
On July 12, 2022, Natty signed an exclusive contract with S2 Entertainment.[8] In December 2022, Natty was featured in a British documentary about K-pop trainees along with Julie, Belle, and two other unknown trainees. It was speculated that they were the alleged members of the company's upcoming girl group. On December 27, S2 Entertainment announced they were preparing to launch a new girl group in 2023.[9] Later in February 2023, it was discovered that the agency had applied to trademark Kiss of Life and that they had opened SNS accounts of the same name for the group.[10]
2023: Debut with Kiss of Life and Born to Be XX
On May 12, 2023, S2 Entertainment released the first teaser of the group in their SNS accounts. This revealed that the group was hoped to be debuting on July of the same year.[11] Natty was the first member to be revealed on May 15. This was followed with Belle, Julie, and Haneul in the next consecutive days.[12][13][14][15] On May 26, Lee Hae-in was confirmed to be the creative director of the group.[16] On June 12, another teaser was released, announcing the group's debut on July 5, with their self-titled EP.[17]
Beginning with "Sugarcoat" by Natty on June 18, solo music videos of "Countdown" by Belle, "Kitty Cat" by Julie, and "Play Love Games" by Haneul were officially released in the following days.[18][19][20][21] On June 27, the music video of a B-side of the EP "Bye My Neverland" was released,[22] along with the music video teaser for the official debut single "Shhh" on July 3.[23] On July 5, they officially debuted with the release of their EP and music video for "Shhh". They also held a press showcase at Yes24 Live Hall in Gwangjin District, Seoul on the afternoon of the same day.[24]
On September 28, S2 Entertainment released a teaser announcing the release of the group's second EP, Born to Be XX on November.[25] On October 13, another teaser was issued revealing the official date of release, which was November 8.[26] The EP was released on the planned date, along with the music video for "Bad News", one of the lead singles.[27][28] A week later, on November 15, the music video for the other lead single, "Nobody Knows", was released.[29]
2024: Midas Touch and Lose Yourself
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On March 15, 2024, S2 Entertainment released a poster announcing the release of their single album titled Midas Touch, which was released on April 3.[30] On June 21, it was announced that the group would be making a summer comeback with the digital single "Sticky" on July 1.[31] On July 23, "Superpower" was released in collaboration with Riot Games, which served as the theme for the 2024 Valorant Champions tournament.[32] Natty and Julie provide vocals along with Got7's Mark Tuan, and they performed the song live before the tournament's grand finals between Edward Gaming and Team Heretics at Seoul's Inspire Arena on August 25.[33]
On August 26, S2 Entertainment and Kiss of Life announced Kiss Road, the group's first world tour, with shows in South Korea, the United States, and Canada taking place from October to December.[34] On September 25, S2 Entertainment announced that Kiss of Life would be releasing their third EP Lose Yourself on October 15, with "Get Loud" as the title track.[35] The pre-release single "R.E.M" was released on October 4.[36] The Kiss Road tour started on October 26 and 27 at the Olympic Hall, which featured the unreleased song "W.House" in its set.[37] A European leg of the tour was added for February and March 2025.[38]
2025–present: 224, Japanese debut, and Who Is She
On January 28, 2025, it was announced that the group would be performing at Sziget Festival in Budapest, making them the first K-pop group to perform at the event.[39]
In April, Kiss of Life shared videos to celebrate Julie's birthday with the theme "old-school hip hop vibes".[40][41] In a live broadcast, members wore gold chains, gold hoop earrings, snapback hats, and cornrows.[42][41][43] Members gave themselves nicknames, including referring to Belle as "Lil Taco Belle".[40][41][44] They mimicked African American Vernacular English and used exaggerated mannerisms "commonly associated with stereotypical portrayals of African American rappers".[45][41] The videos were criticized as culturally insensitive and representing cultural appropriation.[41][45] The videos were deleted and the members of the group issued apologies.[41] Following the controversy, the group lost about 200,000 followers on Instagram, going from 3.7 million followers to 3.5 million followers.[42] The group later withdrew from a planned performance at KCON in Los Angeles, citing a mutual decision between the group's agency and the event promoter.[46][47] In a statement released in June, S2 Entertainment reiterated their apologies for the video and stated they would "take all necessary legal actions" regarding death threats, misinformation, sexual harassment, and deepfakes against the group.[48][49]
On May 7, Kiss of Life released a special digital single "Kiss Road", with the lead track "Live, Love, Laugh".[50] On May 19, it was announced that the group would be releasing their fourth EP 224 on June 9.[51] On November 5, Kiss of Life made their Japanese debut with the EP Tokyo Mission Start, which is supported by their first original Japanese song "Lucky", and the Japanese version of their single "Sticky".[52]
In 2026, Kiss of Life embarked on their Déjà Vu fan meeting tour in Asia.[53] On April 6, Kiss of Life released Who Is She, their second single album.[53]
Artistry
Influences
Julie stated in an interview that the group has been greatly influenced by the music of Blackpink, 2NE1, and BigBang.[54] The members additionally mentioned that they listen to a lot of R&B and hip-hop music, being strongly influenced by artists such as Ariana Grande, SZA, Rihanna, and Rosalía as well.[55] Individually, Julie cited Blackpink and 2NE1 as her role models,[56] Natty cited BoA and Yerin Baek as her role models,[57] Belle cited Sabrina Carpenter as a musical inspiration, and Haneul cited Olivia Rodrigo as her role model.[3]
Endorsements
In February 2024, Maybelline New York announced that it selected Kiss of Life as its new brand ambassador.[58]
In March 2025, Kiss of Life collaborated with the global hair treatment brand Fino for its 2025 campaign "Glow Up with Fino".[59]
Members
Discography
Extended plays
Korean EPs
| Title | Details | Peak chart positions | Sales | ||
|---|---|---|---|---|---|
| KOR [61] |
JPN [62] |
JPN Hot [63] | |||
| Kiss of Life |
|
18 | — | — |
|
| Born to Be XX |
|
12 | — | — |
|
| Lose Yourself |
|
6 | 25 | — | |
| 224 |
Track listing
|
6 | — | 81 |
|
| "—" denotes releases that did not chart or were not released in that region. | |||||
Japanese EPs
| Title | Details | Peak chart positions | Sales |
|---|---|---|---|
| JPN [62] | |||
| Tokyo Mission Start |
Track listing
|
15 |
|
Single albums
| Title | Details | Peak chart positions | Sales |
|---|---|---|---|
| KOR [61] | |||
| Midas Touch |
|
8 |
|
| Who Is She |
Track listing
|
4 |
|
Singles
Korean singles
| Title | Year | Peak chart positions | Album | ||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|
| KOR [72] |
KOR Songs [73] |
JPN Heat. [74] |
NZ Hot [75] |
PHL [76] |
SGP [77] |
TWN [78] |
US World [79] |
WW [80] | |||
| "Shhh" (쉿) | 2023 | 173 | — | — | — | — | — | — | — | — | Kiss of Life |
| "Bad News" | 101 | — | — | — | — | — | — | — | — | Born to Be XX | |
| "Nobody Knows" | 130 | — | — | — | — | — | — | — | — | ||
| "Midas Touch" | 2024 | 31 | — | 12 | 23 | — | 18 | — | — | 165 | Midas Touch |
| "Sticky" | 3 | 7 | 1 | 35 | 96 | 17 | 17 | 10 | 87 | Non-album single | |
| "R.E.M" | 185 | — | — | 28 | — | — | — | — | — | Lose Yourself | |
| "Get Loud" | 106 | — | — | — | — | — | — | — | — | ||
| "Live, Love, Laugh"[A] | 2025 | —[B] | — | — | — | — | — | — | — | — | Non-album single |
| "Lips Hips Kiss" | 88 | — | — | — | — | — | — | — | — | 224 | |
| "Who Is She" | 2026 | 100 | — | — | — | — | — | 21 | 6 | — | Who Is She |
| "—" denotes releases that did not chart or were not released in that region. | |||||||||||
Japanese singles
| Title | Year | Album |
|---|---|---|
| "Sticky" (Japanese version) | 2025 | Tokyo Mission Start |
| "Lucky" |
Other charted songs
| Title | Year | Peak chart positions | Album | ||||
|---|---|---|---|---|---|---|---|
| KOR [72] |
MLY [82] |
NZ Hot [75] |
SGP [77] |
WW [80] | |||
| "Bye My Neverland" (안녕,네버랜드) | 2023 | —[C] | — | — | — | — | Kiss of Life |
| "Sugarcoat" (Natty solo) | 83 | — | — | — | — | ||
| "Countdown" (Belle solo) | —[D] | — | — | — | — | ||
| "Says It" | —[E] | — | — | — | — | Born to Be XX | |
| "TTG" | —[F] | — | — | — | — | ||
| "My 808" | —[G] | — | — | — | — | ||
| "Gentleman" | —[H] | — | — | — | — | ||
| "Nothing" | 2024 | —[I] | — | — | — | — | Midas Touch |
| "Te Quiero" | —[J] | — | — | — | — | Sticky | |
| "Chemistry" | —[K] | — | — | — | — | Lose Yourself | |
| "Igloo" | 26 | 21 | 40 | 18 | 199 | ||
| "Too Many Alex" | —[L] | — | — | — | — | ||
| "Back to Me" | —[M] | — | — | — | — | ||
| "No One but Us" | —[N] | — | — | — | — | ||
| "W.House"[A] | 2025 | —[O] | — | — | — | — | Non-album song |
| "Tell Me" | —[P] | — | — | — | — | 224 | |
| "K Bye" | —[Q] | — | — | — | — | ||
| "Painting" | —[R] | — | — | — | — | ||
| "Slide" | —[S] | — | — | — | — | ||
| "Heart of Gold" | —[T] | — | — | — | — | ||
| "Think Twice" | —[U] | — | — | — | — | ||
| "Don't Mind Me" | 2026 | —[V] | — | — | — | — | Who Is She |
| "—" denotes releases that did not chart or were not released in that region. | |||||||
Soundtrack appearances
| Title | Year | Peak chart positions | Album |
|---|---|---|---|
| KOR Down. [91] | |||
| "Sixth Sense"[92] | 2024 | — | Non-album singles |
| "Superpower"[93] (Julie and Natty with Mark Tuan) |
139 | ||
| "Maestro of My Heart" | 74 | Stage Fighter (STF) Original, Vol. 1 | |
| "—" denotes releases that did not chart or were not released in that region. | |||
Videography
Music videos
| Title | Year | Director(s) | Length | Ref. |
|---|---|---|---|---|
| "Sugarcoat (Natty Solo)" | 2023 | Shin Hee-won (ST-WT) |
3:53 | [94] |
| "Countdown (Belle Solo)" | 3:27 | [95] | ||
| "Kitty Cat (Julie Solo)" | 3:14 | [96] | ||
| "Play Love Games (Haneul Solo)" | 3:02 | [97] | ||
| "Bye My Neverland" | 4:06 | [98] | ||
| "Shhh" | 5:46 | [99] | ||
| "Bad News" | 3:08 | [100][101] | ||
| "Nobody Knows" | 4:35 | [102] | ||
| "Midas Touch" | 2024 | Digipedi | 2:50 | [103][104] |
| "Sticky" | Shin Hee-won (ST-WT) |
3:11 | [105][106] | |
| "R.E.M" | Choi Yongseok (Lumpens) |
3:13 | [107][108] | |
| "Get Loud" | 3:04 | [109][108] | ||
| "Live, Love, Laugh" | 2025 | 725 (SL8) | 3:49 | [110] |
| "Lips Hips Kiss" | Christian Haahs | 3:37 | [111] | |
| "Lucky" | Hasegawa Anderson (Digipedi) |
3:22 | [112] | |
| "Who Is She" | 2026 | Christian Haahs (NOVA) |
2:41 | [113] |
Concert tours
- Kiss Road World Tour (2024–25)
Accolades
Awards and nominations
| Award ceremony | Year | Category | Nominee/work | Result | Ref. |
|---|---|---|---|---|---|
| Asia Artist Awards | 2024 | Best Artist Award – Music | Kiss of Life | Won | [114] |
| Best Musician Award | Won | [115] | |||
| 2025 | Best Musician – Group | Won | [116] | ||
| Asian Pop Music Awards | 2023 | Best New Artist (Overseas) | Nominated | [117] | |
| Brand of the Year Awards | 2024 | Rising Star Award (Female Idol) | Won | [118][119] | |
| Circle Chart Music Awards | 2023 | Rookie of the Year (Global Streaming) | "Shhh" | Nominated | [120] |
| New Artist of the Next Generation | Kiss of Life | Won | |||
| D Awards | 2025 | Best Popularity Award — Girl Group | Nominated | [121] | |
| The Fact Music Awards | 2024 | Global Hot-Trend | Won | [122] | |
| Golden Disc Awards | 2025 | Best Digital Song (Bonsang) | "Sticky" | Nominated | [123] |
| Most Popular Artist – Female | Kiss of Life | Nominated | |||
| Next Generation | Won | [124] | |||
| Hanteo Music Awards | 2023 | Global Rising Artist | Won | [125] | |
| Rookie of the Year – Female | Nominated | [126] | |||
| 2024 | WhosFandom Award – Female | Nominated | [127] | ||
| Artist of the Year (Bonsang) | Nominated | ||||
| Global Artist – Africa | Nominated | ||||
| Global Artist – Asia | Nominated | ||||
| Global Artist – Europe | Nominated | ||||
| Global Artist – North America | Nominated | ||||
| Global Artist – Oceania | Nominated | ||||
| Global Artist – South America | Nominated | ||||
| iHeartRadio Music Awards | 2025 | Favorite K-pop Dance Challenge | "Sticky" | Nominated | [128] |
| K-World Dream Awards | 2024 | Bonsang | Kiss of Life | Won | [129] |
| Korea Culture and Entertainment Awards | 2023 | Best New Artist Award | Won | [130] | |
| Korea First Brand Awards[W] | 2024 | Rookie Female Idol | Won | [132] | |
| Korea Grand Music Awards | 2024 | Fan Vote Rookie – Female | Nominated | [133] | |
| Korean Music Awards | 2024 | Rookie of the Year | Won | [134] | |
| Best K-pop Album | Born to Be XX | Nominated | [135] | ||
| Korean Wave Awards | 2023 | K-Pop Rising Star | Kiss of Life | Won | [118][119] |
| MAMA Awards | 2023 | Album of the Year | Kiss of Life | Nominated | [136] |
| Artist of the Year | Kiss of Life | Nominated | |||
| Best New Female Artist | Nominated | ||||
| 2024 | Worldwide Fans' Choice Top 10 | Nominated | [137] | ||
| Melon Music Awards | 2023 | Rookie of the Year | Nominated | [138] | |
| 1theK Global Icon | Won | ||||
| 2024 | Top 10 Artist | Nominated | [139] | ||
| Seoul Music Awards | 2024 | New Wave Star | Won | [140] | |
| Rookie of the Year | Nominated | [141] | |||
| 2025 | Main Prize (Bonsang) | Nominated | [142] | ||
| Popularity Award | Nominated | ||||
| K-Wave Special Award | Nominated | ||||
| K-pop World Choice – Group | Nominated | ||||
| Ballad Award | Nominated |
Listicles
| Publisher | Year | Listicle | Placement | Ref. |
|---|---|---|---|---|
| Teen Vogue | 2024 | 12 Girl Groups to Watch in 2024 | Placed | [143] |
Notes
- Released as part of the special digital single "Kiss Road".