Opinion polling for the 2023 New Zealand general election

Opinion polls in New Zealand From Wikipedia, the free encyclopedia

Several polling firms conducted opinion polls during the term of the 53rd New Zealand Parliament (2020–2023) for the 2023 New Zealand general election. The regular polls are the quarterly polls produced by TVNZ (1News) conducted by Verian (formerly known as Colmar Brunton and Kantar Public) and Discovery New Zealand (Newshub) conducted by Reid Research, along with monthly polls by Roy Morgan, and by Curia (Taxpayers' Union). The sample size, margin of error and confidence interval of each poll varies by organisation and date.

The current parliament was elected on 17 October 2020. The general election took place on 14 October 2023.[1]

Party vote

Graph of opinion polls conducted. Smoothing is set to span 65%.
Opinion polls grouped by main blocs.

Nationwide polling

Poll results are listed in the table below in reverse chronological order. The highest percentage figure in each polling survey is displayed in bold, and the background shaded in the leading party's colour. The 'party lead' column shows the percentage-point difference between the two parties with the highest figures. In the instance of a tie, both figures are shaded and displayed in bold. Percentages may not add to 100 percent due to polls not reporting figures for all minor parties and due to rounding. Refusals are generally excluded from the party vote percentages, while question wording and the treatment of "don't know" responses and those not intending to vote may vary between survey organisations.

The parties shown in the table are Labour (LAB), National (NAT), Green (GRN), ACT, Māori (TPM), New Zealand First (NZF), Opportunities (TOP), New Conservative (NCP), and New Zealand Loyal (NZL). Other parties may have also registered in some polls, but are not listed in this table.

More information Date, Polling organisation ...
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General electorates

Auckland Central

More information Date, Polling organisation ...
Electorate vote
Date Polling organisation Sample size GRN LAB NAT ACT NZF Lead
24 Sep 2023 Taxpayers' Union–Curia[4] 500 38 17 36 2 4 2
17 Oct 2020 2020 election result[3] N/A 35.10 32.13 27.16 1.63 0.76 2.97
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More information Date, Polling organisation ...
Party vote
Date Polling organisation Sample size LAB NAT ACT GRN Lead
24 Sep 2023 Taxpayers' Union–Curia[5][6] 500 26 37 9 23 11
17 Oct 2020 2020 election result[3] N/A 46.02 21.10 7.48 19.06 24.92
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Ilam

More information Date, Polling organisation ...
Electorate vote
Date Polling organisation Sample size LAB NAT TOP GRN Lead
23 Aug 2023 Taxpayers' Union–Curia[7] 400 1533 14 5 18
17 Oct 2020 2020 election result[3] N/A 45.6737.69 N/A7.51 7.98
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Napier

More information Date, Polling organisation ...
Electorate vote
Date Polling organisation Sample size LAB NAT ACT NZF Lead
20 Aug 2023 Taxpayers' Union–Curia[8] 400 3748 1 5 11
9 Nov 2022 Curia[9] 400 3745 12 1 8
17 Oct 2020 2020 election result[3] N/A 51.0637.04 N/A N/A 18.77
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More information Date, Polling organisation ...
Party vote
Date Polling organisation Sample size LAB NAT ACT Lead
20 Aug 2023 Taxpayers' Union–Curia[8] 400 27 35 17 8
9 Nov 2022 Curia[9] 400 25 43 20 18
17 Oct 2020 2020 election result[3] N/A 50.59 27.90 8.12 12.76
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Northland

Electorate vote

More information Date, Polling organisation ...
Date Polling organisation Sample size NAT LAB NZF GRN DNZ ACT Lead
10 Sep 2023 Taxpayers' Union-Curia[10] 400 49 20 15 5 5 3 29
17 Oct 2020 2020 election result N/A 37.74 38.11 11.43 3.91 N/A 2.86 0.37
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Tāmaki

More information Date, Polling organisation ...
Electorate vote
Date Polling organisation Sample size NAT LAB GRN ACT Lead
18–28 Sep 2023 Taxpayers' Union–Curia[11] 400 40 14 38 2
20 Jul 2023 Sentio Group[12] 700 36 86 34 2
17 Oct 2020 2020 election result[3] N/A 51.73 32.297.85 5.18 19.44
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More information Date, Polling organisation ...
Party vote
Date Polling organisation Sample size LAB NAT ACT GRN Lead
18–28 Sep 2023 Taxpayers' Union–Curia[11] 400 20 49 14 8 29
20 Jul 2023 Sentio Group[12] 700 13 49 18 36
17 Oct 2020 2020 election result[3] N/A 38.42 36.87 11.68 7.65 1.55
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Tauranga

An opinion poll was held in the Tauranga electorate prior to the June 2022 Tauranga by-election. The by-election was won by National's Sam Uffindell.[13]

More information Date, Polling organisation ...
Party vote
Date Polling organisation Sample size LAB NAT ACT GRN NZF TPM Lead
18 Jun 2022 2022 by-election result N/A 25.30 55.87 10.26 N/A N/A N/A 30.57
19–29 May 2022 Newshub–Reid Research[14] ? 27.9 51.5 7.1 2.8 2.9 4.7 23.6
17 Oct 2020 2020 election result[3] N/A 42.0 32.5 8.9 5.5 3.6 0.35 9.5
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Wellington Central

More information Date, Polling organisation ...
Electorate vote
Date Polling organisation Sample size NAT LAB GRN Lead
3–14 Sep 2023 Newshub–Reid Research 500 28.0 30.6 26.6 2.6
17 Oct 2020 2020 election result[3] N/A 17.76 57.26 17.54 39.50
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More information Date, Polling organisation ...
Party vote
Date Polling organisation Sample size LAB NAT GRN ACT TOP TPM NZF Lead
3–14 Sep 2023 Newshub–Reid Research[15] 500 27.8 28 26.5 5.7 4.9 3 2.8 0.2
17 Oct 2020 2020 election result[3] N/A 43.0 14.43 30.33 4.86 3.72 0.53 1.11 12.67
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Māori electorates

Hauraki-Waikato

More information Date, Polling organisation ...
Electorate vote
Date Polling organisation Sample size LAB TPM Lead
27 September 2023 Whakaata Māori–Curia[16] 500 3632 4
17 Oct 2020 2020 election result[3] N/A 65.2625.57 39.69
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More information Date, Polling organisation ...
Party vote
Date Polling organisation Sample size LAB TPM NAT GRN NZF ACT Lead
27 September 2023 Whakaata Māori–Curia[16] 500 2626148650
17 Oct 2020 2020 election result[3] N/A 63.38 12.00 3.65 6.21 3.58 1.28 51.38
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Ikaroa-Rāwhiti

Electorate vote

More information Date, Polling organisation ...
Date Polling organisation Sample size LAB TPM Lead
21 September 2023 Whakaata Māori–Curia[17] 500 33 25 8
17 Oct 2020 2020 election result[3] N/A 55.57 30.94 24.63
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Party vote

More information Date, Polling organisation ...
Date Polling organisation Sample size LAB TPM NAT GRN NZF ACT Lead
21 September 2023 Whakaata Māori–Curia[17] 500 35241176411
17 Oct 2020 2020 election result[3] N/A 67.33 12.16 2.33 6.48 3.76 0.88 55.17
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Tāmaki Makaurau

Electorate vote

More information Date, Polling organisation ...
Date Polling organisation Sample size LAB TPM NAT GRN Lead
10 October 2023 Whakaata Māori–Curia[18] 500 3727 9 6 10
17 Oct 2020 2020 election result[3] N/A 39.56 35.98 N/A 19.31 3.58
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Party vote

More information Date, Polling organisation ...
Date Polling organisation Sample size LAB TPM NAT GRN NZF ACT Lead
10 October 2023 Whakaata Māori–Curia[18] 500 35221098213
17 Oct 2020 2020 election result[3] N/A 59.98 12.7 3.21 10.46 4.34 1.06 50.01
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Te Tai Hauāuru

More information Date, Polling organisation ...
Date Polling organisation Sample size LAB TPM NAT Lead
19 September 2023 Whakaata Māori–Curia[19] 500 3429 12 5
17 Oct 2020 2020 election result[3] N/A 47.40 43.29 N/A 4.11
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Party vote

More information Date, Polling organisation ...
Date Polling organisation Sample size LAB TPM NAT GRN NZF ACT Lead
19 September 2023 Whakaata Māori–Curia[19] 500 34221367212
17 Oct 2020 2020 election result[3] N/A 61.03 15.45 2.99 6.71 3.51 1.20 45.58
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Te Tai Tokerau

More information Date, Polling organisation ...
Date Polling organisation Sample size LAB TPM GRN ALC Lead
5 October 2023 Whakaata Māori–Curia[20] 500 3226 7 6 6
17 Oct 2020 2020 election result[3] N/A 55.07 24.96 N/A 7.86 30.11
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Party vote

More information Date, Polling organisation ...
Date Polling organisation Sample size LAB TPM NAT GRN ACT Lead
5 October 2023 Whakaata Māori–Curia[20] 500 352289413
17 Oct 2020 2020 election result[3] N/A 60.06 10.18 3.61 7.35 1.31 49.88
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Te Tai Tonga

Electorate vote

More information Date, Polling organisation ...
Date Polling organisation Sample size LAB TPM Lead
26 September 2023 Whakaata Māori–Curia[21] 500 3625 9
17 Oct 2020 2020 election result[3] N/A 48.88 25.41 23.47
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Party vote

More information Date, Polling organisation ...
Date Polling organisation Sample size LAB TPM NAT GRN NZF ACT Lead
26 September 2023 Whakaata Māori–Curia[21] 500 31189143613
17 Oct 2020 2020 election result[3] N/A 58.70 8.69 5.64 11.54 3.45 2.75 50.01
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Waiariki

Electorate vote

More information Date, Polling organisation ...
Date Polling organisation Sample size TPM LAB Lead
9 October 2023 Whakaata Māori–Curia[22] 50050 22 28
17 Oct 2020 2020 election result[3] N/A 46.78 43.62 3.16
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Party vote

More information Date, Polling organisation ...
Date Polling organisation Sample size LAB TPM NAT GRN NZF ACT Lead
9 October 2023 Whakaata Māori–Curia[22] 500 372967438
17 Oct 2020 2020 election result[3] N/A 60.67 17.75 2.39 5.95 3.67 0.94 42.92
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Preferred prime minister

Some opinion pollsters ask voters who they would prefer as prime minister. The phrasing of questions and the treatment of refusals, as well as "don't know" answers, differ from poll to poll. To qualify for this table and graph, this person must reach at least 3 percent in three separate polls.

Graph of preferred prime minister opinion polls (as at 10 October 2023). Only includes people who polled at least 3% in three separate polls. Smoothing is set to span 45%.
More information Date, Polling organisation ...
Date[a] Polling organisation Sample size Hipkins Luxon Seymour Peters Ardern Collins Lead
7–10 Oct 2023 1 News–Verian 1,0012525450.50.2Tie
5–10 Oct 2023 Newshub–Reid Research 22.223.64.253.41.4
1–4 Oct 2023 Taxpayers’ Union–Curia 1,000272944.34.52
30 Sep – 3 Oct 2023 1 News–Verian 1,0002526340.41
23–26 Sep 2023 1 News–Verian 1,0022323541Tie
17–23 Sep 2023 Newshub–Reid Research 19.1246.164.14.9
16–19 Sep 2023 1 News–Verian 1,00123235410.2Tie
9–12 Sep 2023 1 News–Verian 1,00223235410.1Tie
3–9 Sep 2023 Newshub–Reid Research 22.522.574.6Tie
28–30 Aug 2023 The Post–Freshwater Strategy 1,51145432
24–30 Aug 2023 Talbot Mills 282611---2
12–16 Aug 2023 1 News–Verian 1,00021206320.21
3–8 Aug 2023 Taxpayers' Union–Curia 1,000252577Tie
31 Jul – 7 Aug 2023 Talbot Mills 1,0123424----10
26–31 Jul 2023 Newshub–Reid Research 2415.910.94.38.1
8–12 Jul 2023 1 News–Verian 1,00024207214
2–10 Jul 2023 Taxpayers' Union–Curia 1,000232063.68-3
28 Jun – 2 Jul 2023 Talbot Mills 1,0363221----11
31 May – 6 Jun 2023 Taxpayers' Union Curia 1,000292372.89-6
20–24 May 2023 1 News–Kantar Public 1,00225187210.17
5–11 May 2023 Newshub–Reid Research 23.416.47.53.68.57
27 Apr – 3 May 2023 Talbot Mills 1,04632257
30 Mar – 5 Apr 2023 Talbot Mills 36241112
1–9 Mar 2023 Talbot Mills 1,021392316
4–8 Mar 2023 1 News–Kantar Public 1,00227176320.210
2–7 Mar 2023 Taxpayers' Union–Curia 1,0003021879
1–9 Feb 2023 Taxpayers' Union–Curia 1,000302683.594
26–31 Jan 2023 Talbot Mills 352798
25–29 Jan 2023 1 News–Kantar Public 1,00823226250.31
22–27 Jan 2023 Newshub–Reid Research 19.618.882.912.40.8
25 Jan 2023 Chris Hipkins is sworn in as the 41st Prime Minister of New Zealand.
22 Jan 2023 Chris Hipkins is unanimously elected Leader of the Labour Party.
19 Jan 2023 Jacinda Ardern announces her resignation as Prime Minister of New Zealand, taking effect 25 January 2023.
1–6 Dec 2022 Taxpayers' Union–Curia 1,00026.37.13.435.39
26–30 Nov 2022 1 News–Kantar Public 1,0110.22362290.16
3–8 Nov 2022 Taxpayers' Union–Curia 1,00021.16.12.53513.9
31 Oct – 7 Nov 2022 Talbot Mills 244016
25 Oct – 3 Nov 2022 Newshub–Reid Research 21.57.34.229.98.4
2–11 Oct 2022 Taxpayers' Union–Curia 1,00022.57.33.632.910.4
17–21 Sep 2022 1 News–Kantar Public 1,0010.22142300.19
1–9 Sep 2022 Taxpayers' Union–Curia 1,00025.96.62.636.510.6
31 Aug – 7 Sep 2022 Talbot Mills 263812
3–11 Aug 2022 Taxpayers' Union–Curia 1,20019.57.74.239.520
28 Jul – 8 Aug 2022 Talbot Mills 2693913
30 Jul – 3 Aug 2022 1 News–Kantar Public 1,0230.22252300.28
3–10 Jul 2022 Taxpayers' Union–Curia 1,20022.46.12.341.218.8
1–12 Jun 2022 Taxpayers' Union–Curia 1,200285.63.839.711.7
2–10 Jun 2022 Talbot Mills 1,2002984213
21–25 May 2022 1 News–Kantar Public 1,0022531330.18
4–11 May 2022 Taxpayers' Union–Curia 1,00027.935.17.2
18–27 Apr 2022 Newshub–Reid Research 23.95.136.312.4
7–13 Apr 2022 Taxpayers' Union–Curia 1,00028.64.82.636.37.7
2–7, 14–15 Mar 2022 Taxpayers' Union–Curia 1,00026.64.45.538.712.1
5–8 Mar 2022 1 News–Kantar Public 1,0000.32552340.39
1–10 Feb 2022 Taxpayers' Union–Curia 1,00028.52.41.838.91.510.4
22 Jan – 4 Feb 2022 Newshub–Reid Research 17.87.943.325.5
22–26 Jan 2022 1 News–Kantar Public 1,0000.11761.0350.218
10–17 Jan 2022 Taxpayers' Union–Curia 1,00018.48.40.937.53.819.1
1–8 Dec 2021 Taxpayers' Union–Curia 1,00020.45.62.439.10.818.7
30 Nov 2021 Christopher Luxon is elected Leader of the National Party.
25 Nov 2021 Judith Collins is removed as National Party leader in a vote of no confidence.
10–17 Nov 2021 Newshub–Reid Research 1,0002.511.941.76.129.8
6–10 Nov 2021 1 News–Kantar Public 1,001411139528
1–8 Nov 2021 Taxpayers' Union–Curia 1,0004.110.51.5346.323.5
29 Oct – 3 Nov 2021 Talbot Mills 1,023215471032
3–11 Oct 2021 Taxpayers' Union–Curia 1,0002.312.31.347.25.234.9
28 Sep – 5 Oct 2021 Talbot Mills 1,200+1651935
22–26 Sep 2021 1 News–Kantar Public 1,0010.13110.744533
5–9 Sep 2021 Taxpayers' Union–Curia 1,0003.39.31.550.84.441.5
31 Aug – 6 Sep 2021 Talbot Mills 1,0501.314551341
21 Jul – 1 Aug 2021 Talbot Mills 1,2162.114501136
22–29 Jul 2021 Newshub–Reid Research 1,0008.645.58.236.9
24 Jun – 1 Jul 2021 Talbot Mills 1,19912551043
22–26 May 2021 1 News–Kantar Public 1,00236148939
7–13 May 2021 Newshub–Reid Research 1,0002.448.15.642.5
9–13 Mar 2021 1 News–Kantar Public 1,006240.743835
28 Nov – 2 Dec 2020 1 News–Kantar Public 1,0040.3241581246
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Government approval rating

The government approval rating is a statistic which measures the proportion of people who say they think the country is heading in the right direction or wrong direction politically.

Graph of government approval rating polls (as at 31 August 2023). Smoothing is set to span 65%.
More information Date, Polling organisation ...
Date[a] Polling organisation Sample size Right direction Wrong direction Do not know Lead
4 Sep – 8 Oct 2023 Roy Morgan 3845177
31 Jul – 27 Aug 2023 Roy Morgan 1,04632561223
28–30 Aug 2023 The Post–Freshwater Strategy 1,51121631542
31 Jul – 7 Aug 2023 Talbot Mills 1,0123755818
2–6 Aug 2023 Guardian Essential 1,16331551424
26 Jun – 23 Jul 2023 Roy Morgan 9372960.510.531.5
2–10 Jul 2023 Taxpayers' Union–Curia 1,00022.164.513.442.4
29 May – 25 Jun 2023 Roy Morgan 9553854816
24 Apr – 21 May 2023 Roy Morgan 95234.554.51120
27 Apr – 3 May 2023 Talbot Mills 1,0464052812
27 Mar – 23 Apr 2023 Roy Morgan 92935551020
27 Feb – 26 Mar 2023 Roy Morgan 94538.552.5914
30 Jan – 26 Feb 2023 Roy Morgan 94342.547.5105
9–29 Jan 2023 Roy Morgan 9484049119
Dec 2022 Roy Morgan 94732571125
31 Oct – 27 Nov 2022 Roy Morgan 92635551020
31 Oct – 7 Nov 2022 Talbot Mills 4149108
26 Sep – 23 Oct 2022 Roy Morgan 951425088
2–11 Oct 2022 Taxpayers' Union–Curia 1,00029561527
29 Aug – 25 Sep 2022 Roy Morgan 94237.551.51114
1–9 Sep 2022 Taxpayers' Union–Curia 1,00032541422
31 Aug – 7 Sep 2022 Talbot Mills 444975
25 Jul – 21 Aug 2022 Roy Morgan 94737.5539.515.5
28 Jul – 8 Aug 2022 Talbot Mills 425088
27 Jul – 24 Jul 2022 Roy Morgan 93740.5518.510.5
30 May – 26 Jun 2022 Roy Morgan 9473951.59.512.5
1–12 Jun 2022 Taxpayers' Union–Curia 1,20036501414
2–10 Jun 2022 Talbot Mills 1,200504288
26 Apr – 22 May 2022 Roy Morgan 93440501010
4–11 May 2022 Taxpayers' Union–Curia 1,00034481814
29 Apr – 10 May 2022 Talbot Mills 5140911
28 Mar – 24 Apr 2022 Roy Morgan 9134349.57.56.5
28 Feb – 27 Mar 2022 Roy Morgan 9443951.59.512.5
31 Jan – 27 Feb 2022 Roy Morgan 96342.547.5105
4–30 Jan 2022 Roy Morgan 95148.5429.56.5
22 Nov – 19 Dec 2021 Roy Morgan 96742.544.5132
25 Oct – 21 Nov 2021 Roy Morgan 9514644.59.51.5
1–8 Nov 2021 Taxpayers' Union–Curia 1,0004445111
27 Sep – 24 Oct 2021 Roy Morgan 9294838.513.59.5
28 Sep – 5 Oct 2021 Talbot Mills 1,200 6330733
30 Aug – 26 Sep 2021 Roy Morgan 94057321125
26 Jul – 22 Aug 2021 Roy Morgan 94052.537.51015
28 Jun – 25 Jul 2021 Roy Morgan 94555.534.51021
31 May – 27 Jun 2021 Roy Morgan 92757331024
26 Apr – 23 May 2021 Roy Morgan 93262.528.5934
29 Mar – 25 Apr 2021 Roy Morgan 93362.526.51136
21–28 Mar 2021 Roy Morgan 92461.52612.535.5
25 Jan – 21 Feb 2021 Roy Morgan 92469.52010.549.5
4–24 Jan 2021 Roy Morgan 93771.518.51053
23 Nov – 13 Dec 2020 Roy Morgan 92371.51810.553.5
26 Oct – 22 Nov 2020 Roy Morgan 93969.52010.549.5
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Forecasts

The use of mixed-member proportional representation allows ready conversion of a party's support into a party vote percentage and therefore a number of seats in Parliament. Projections generally assume no material change to the electorate seats held by each party (ACT retains Epsom, Greens retain Auckland Central, Māori retains Waiariki, etc.). However, projections that show the Labour Party winning fewer than 46 or 45 total seats (46 being the number of electorate seats held by Labour during the 53rd Parliament, then 45 after the 2022 Hamilton West by-election) assume that Labour will lose at least enough electorates to avoid an overhang. Parties that do not hold an electorate seat and poll below 5% are assumed to win zero seats.

When determining the scenarios for the overall result, the minimum parties necessary to form majority governments are listed (provided parties have indicated openness to working together). Actual governments formed may include other parties beyond the minimum required for a majority; this happened after the 2014 election, when National only needed one seat from another party to reach a 61-seat majority, but instead chose to form a 64-seat government with Māori, ACT and United Future.[23]

On 19 November 2022, New Zealand First leader Winston Peters ruled out a coalition with Labour, claiming "No one gets to lie to me twice".[24] In April 2023, National leader Christopher Luxon commented that it would be "highly unlikely" that National would form a government with Te Pāti Māori or the Greens; however, a spokesperson later clarified Luxon had not "intended to fully rule out working" with either party. At the time, Te Pāti Māori was largely seen as the kingmaker in the upcoming election.[25] Furthermore, Te Pāti Māori may not be prepared to support a National-led government that includes the ACT Party, as Te Pāti Māori has repeatedly accused the ACT Party of race baiting over co-governance and its calls for a referendum on the Treaty of Waitangi.[26] On 10 May, Luxon officially ruled out forming a coalition with Te Pāti Māori.[27] On 27 August, Labour leader Chris Hipkins ruled out New Zealand First as a possible coalition partner.[28]

More information Source, Seats in parliament ...
Source Seats in parliament[i] Likely
government
formation(s)
LAB NAT GRN ACT TPM NZF Total
2023 election result[29]
14 Oct 2023
3448151168 122 National–ACT–NZ First (67)
1 News–Verian[30]
7–10 Oct 2023 poll
3547171128 120 National–ACT–NZ First (66)
Newshub–Reid Research[31]
5–10 Oct 2023 poll
3543191139 120 National–ACT–NZ First (63)
Guardian Essential[32]
4–8 Oct 2023 poll
39441410211 120 National–ACT–NZ First (65)
Roy Morgan[33]
4 Sep – 8 Oct 2023 poll
33391915410 120 National–ACT–NZ First (64)
Taxpayers' Union–Curia[34]
1–4 Oct 2023 poll
3546131259 120 National–ACT–NZ First (67)
Talbot Mills[35]
22–28 Sep 2023 poll
3447161148 120 National–ACT–NZ First (66)
The Post/Freshwater Strategy[36]
28–30 Aug 2023 poll
3446151447 120 National–ACT–NZ First (67)
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  1. Forecasted seats are calculated using the Electoral Commission's MMP seat allocation calculator, based on polling results.

See also

Notes

  1. These are the survey dates of the poll, or if the survey dates are not stated, the date the poll was released.
  2. Private poll

References

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