Samgyupsalamat

Samgyupsalamat was founded in 2012.^[3] Originally, the restaurant operated as an à la carte dining establishment. In 2017, the management changed the business model to offer unlimited meat options.^[4] Following this change, the chain began to expand significantly in 2018.^[5] By 2018, the company had established over 20 company-owned branches in Metro Manila.^[4]

The company uses franchise partnerships to aid its expansion.^[6] In August 2019, the chain opened a branch in Bonifacio Global City that operated 24 hours a day.^[3] On December 18, 2025, Samgyupsalamat opened its 98th branch at SM City Cebu. This location introduced a new concept that included "Bimbim bowls" and takeout options.^[6]

The restaurant specializes in unlimited Korean barbecue.^[5] Customers cook raw meat, such as beef or pork, on tabletop grills.^[4] The meals are served with unlimited rice and side dishes.^[5] Common side dishes include kimchi, pickled vegetables, and steamed egg.^[4]

In 2018, the menu featured five types of pork and four types of beef. At that time, the restaurant did not impose a time limit on diners.^[2] The company organizes annual promotional events, such as "3.3 Samgyupsalamat Day" on March 3.^[7] During these events, the restaurant offers discounted meal prices and launches marketing campaigns like social media challenges.^[8]