Surpass
Brand of antacid chewing gum, 2001–2003
From Wikipedia, the free encyclopedia
Surpass was a Wrigley antacid gum.
| Product type | Antacid chewing gum |
|---|---|
| Owner | Mars, Inc. |
| Produced by | Wrigley Company |
| Introduced | 2001 |
| Discontinued | 2003[1] |
Description
Surpass was a brand of chewing gum released by Wrigley Healthcare. It was marketed as an antacid gum intended to treat heartburn.[2]
History
Wrigley Healthcare began shipping the gum on February 19, 2001.[3] Sales were below the company's expectations.[2] Shipments of Surpass to retail outlets were discontinued in March 2003 due to lack of popularity.[4][5]