List of 2020s Super Bowl commercials
From Wikipedia, the free encyclopedia
This is a list of Super Bowl commercials that played during the 2020s. This article does not list advertisements for a local region or station (e.g. promoting local news shows), pre-kickoff and post-game commercials/sponsors, or in-game advertising sponsors and television bumpers.[1]
2020 (LIV)
| Product type | Advertiser/product | Title | Plot/notes |
|---|---|---|---|
| Beer | Presidente | "Never Left" | Features Alex Rodriguez, co-owner and chairman of the brand; he grew up in Miami and goes back to the city |
| Car | Audi e-tron Sportback | "Let it Go" | Maisie Williams is stuck in a traffic jam surrounded by old vehicles. Sings "Let It Go", as she passes by lowriders, a repair shop and a gas station, leaving the fossil-fuel world behind.[2] |
| Hyundai Sonata | "Smaht Pahk" | John Krasinski demonstrates the new Remote Smart Parking Assist feature of his Hyundai Sonata, which he refers to in a thick Boston accent as "smaht pahk". The ad also features appearances by fellow Bostonians Rachel Dratch, Chris Evans, and Boston Red Sox player David Ortiz.[3] | |
| Genesis GV80 | "Going Away Party" | Chrissy Teigen throws a "going-away party" for "old luxury", in favor of "young luxury", symbolized by John Legend and a Genesis GV80.[4] | |
| GMC Hummer EV | "Quiet Revolution" | Several scenes teasing aspects of the electric truck are followed by similar scenes in absolute silence, concluding with LeBron James sinking a slam dunk that smashes the backboard glass.[5] | |
| Jeep Gladiator | "Groundhog Day" | Bill Murray reprises Groundhog Day, and goes on outdoor adventures in a Jeep Gladiator.[6] | |
| Kia Seltos | "Tough Never Quits" | Rookie Josh Jacobs returns to his hometown of Tulsa, Oklahoma, offering advice and inspiration to his younger self to overcome the challenges he faced on his path to the NFL.[7] | |
| Toyota Highlander | "Heroes" | Driving a Toyota Highlander, Cobie Smulders saves the day in various movie tropes including a biological disaster, a western and an alien invasion with room to spare.[8] | |
| Porsche Taycan | "The Heist" | Security professionals are alerted when the Porsche Taycan is stolen from an exhibit at the Porsche museum; in the ensuing chase numerous vehicles are used such as a 911 Carrera S, a 917 K and a 918 Spyder.[9] | |
| Film | Black Widow | Movie promos | |
| F9 | |||
| The Invisible Man | |||
| Minions: The Rise of Gru | |||
| Mulan | |||
| Top Gun: Maverick | |||
| Food | Doritos | "The Cool Ranch" | Lil Nas X and Sam Elliott participate in a dance showdown to "Old Town Road".[10] |
| Planters | "Tribute" | After dying in a previous ad, Mr. Peanut returns to life as a newborn child after the Kool-Aid Man's tears drip onto his grave.[11][12] | |
| Pop-Tarts Pretzel | "Pop-Tarts Fixed the Pretzel" | Jonathan Van Ness serves as spokesperson for Pop-Tarts Pretzel, promoting it as an alternative to "boring" pretzels[13] | |
| Pringles, Rick and Morty | Morty Smith enthusiastically enters the living room to promote various Pringles products, prompting Rick Sanchez to expose him as a robot, and realize he is trapped in a Pringles commercial.[14] | ||
| Laundry detergent, beer, TV series | Tide Power Pods, Bud Light, The Masked Singer | #LaundryLater" | Charlie Day accidentally stains his shirt while watching the Super Bowl, leading him to contemplate when he should clean it now or later (such as during the halftime show, or the season premiere of The Masked Singer after the game on Fox).[15] |
| Laundry detergent, beer | Tide Power Pods, Bud Light | "Bud Knight Now, #LaundryLater" | Charlie Day encounters the Bud Knight, wondering if his time period constitutes "later". However, it is actually 1436, and he is also ridiculed for the stain.[15] |
| Laundry detergent, film | Tide Power Pods, Wonder Woman 1984 | "Wonder Woman Now, #LaundryLater" | [15] |
| Laundry detergent | Tide Power Pods | "Finally Later, #LaundryLater" | An elderly Charlie Day finally cleans his shirt, only for someone to stain it again with ice cream. |
| Streaming service | Disney+ | A promo teasing three upcoming Marvel Studios television series premiering on Disney+, including The Falcon and the Winter Soldier, Loki, and WandaVision.[16] | |
| Website | "Ready to Rock" | A series of Facebook groups containing the word "rock" are showcased, including cameos by Chris Rock and Sylvester Stallone.[17] | |
| "Loretta" | An elderly widower uses the Google Assistant to save and recall memories of his wife.[18][19] |
2021 (LV)
| Product type | Advertiser/product | Title | Plot/notes |
|---|---|---|---|
| Alcohol | Anheuser-Busch | "Let's Grab a Beer" | Displays various scenes of different social interactions of people getting a beer as the narrator explains the social meaning of grabbing a beer.[20] |
| Bud Light | "Legends" | In a parody of The Avengers, a number of characters and spokespeople from past Bud Light commercials help a truck driver help right his overturned truck, and get the spilled boxes of Bud Light back in his truck to deliver them to a store that had run out of stock.[20] | |
| Bud Light Seltzer Lemonade | "Last Year's Lemons" | A group of partygoers discuss how 2020 was a "lemon of a year", accentuated by a montage of human society being ruined by actual lemons raining from the sky.[20] | |
| Michelob Ultra Organic Seltzer | "All-Star Cast" | ||
| Beverage | Oatly | "Wow No Cow" | Toni Petersson, the CEO of Oatly, sings a jingle in the middle of an oat field. The ad was originally aired in Sweden (where Oatly was based) back in 2014 which was banned for using the phrase "Milk, but made for humans." due to a lawsuit from the Swedish dairy lobby LRF Mjölk.[21][22][20][23] |
| Car | Cadillac Lyriq | "ScissorHandsFree" | Edward Scissorhands' son Edgar (Timothée Chalamet) discovers hands-free driving on the new Cadillac Lyriq, easing his ability to drive despite having scissors for hands[20] |
| General Motors | "No Way Norway" | Jealous that more electric vehicles are sold per-capita in Norway than the United States, Will Ferrell embarks on a voyage there by barge to showcase General Motors' new Cadillac Lyriq and GMC Hummer EV. However, two of his friends, Kenan Thompson and Awkwafina, wind up in Finland, and Ferrell finds himself in Sweden instead.[20] | |
| Jeep | "The Middle" | Bruce Springsteen drives on his Jeep to head to U.S. Center Chapel in Kansas while narrating a sense of being connected.[20] | |
| Toyota | "Upstream" | American Paralympic swimmer Jessica Long swims in open waters featuring scenes of her life story, with a dramatized recreation of a phone call playing where her would-be adoptive parents are informed by an adoption agency that her lower legs would need to be amputated due to a rare medical condition, which the adopting parents fully accept.[20] | |
| Car accessories | WeatherTech | "Family" | Employees from the company explain how they love their work at WeatherTech[20] |
| "We Never Left" | Shows employees from the company telling that coming back didn't make any sense because they never left.[20] | ||
| Electronics | Logitech | "Defy Logic" | Lil Nas X narrates a montage of people utilizing various Logitech products to "defy expectations".[20] |
| Employment website | Indeed | "The Rising" | Shows people from all walks of life applying for new jobs while also experiencing many of the hardships they endured from loss of employment to starting a new life over.[20] |
| Film | Coming 2 America | Movie promo[24] | |
| F9 | Movie promo[24] | ||
| Nobody | Movie promo[24] | ||
| Old | Movie promo[24] | ||
| Raya and the Last Dragon | Movie promo[24] | ||
| Freelance services | Fiverr | Opportunity Knocks" | Four Seasons Total Landscaping expands into a cavernous "press venue".[20] |
| Insurance | CURE Auto Insurance | "Whip it Out" | |
| Laundry detergent | Tide | "The Jason Alexander Hoodie" | A mother tells her teenage son that his favorite hoodie, featuring the face of Jason Alexander printed on the front, should finally be washed. A montage shows Alexander's face on the hoodie negatively reacting to moments of everyday abuse. The boy also encounters the real Alexander, who demands the boy to "give [him] back [his] face." The ad features "Theme from The Greatest American Hero (Believe It or Not)" throughout, which was notably parodied by Alexander as his Seinfeld character George Costanza in the episode "The Susie".[20] |
| Online food ordering | DoorDash | "The Neighborhood" | Daveed Diggs meets up with Big Bird from Sesame Street and shows the kinds of things that can get delivered from the neighborhood.[20] |
| Uber Eats | "Wayne's World & Cardi B's Shameless Manipulation" | Cardi B appears on Wayne's World as part of a segment encouraging viewers to eat at locally owned restaurants. Wayne Campbell (Mike Myers) and Garth Algar (Dana Carvey) promise that they would not rely on recent trends, subliminal messages, manipulative tactics, or celebrity cameos as part of their campaign, but proceed to do so anyway.[20] | |
| Grubhub | "Delivery Dance" | An animated human eats a chicken sandwich, and everyone dances. | |
| Restaurant | Chipotle Mexican Grill | "Can a Burrito Change the World?" | A boy asks how a burrito could change the world.[20] |
| Smart speaker | Amazon Echo | "Alexa's Body" | A woman says that a fourth generation Echo Dot has the perfect body for Alexa until she sees a bus with an ad for the Amazon Original film Without Remorse starring Michael B. Jordan, causing her to daydream of having Jordan himself be her Alexa assistant, much to the chagrin of her fiancé.[20] |
| Space Mission | Inspiration4 (Operated by SpaceX and Shift4Shop with corporation of St. Jude Children's Research Hospital) | "Join Us" | A close up of SpaceX's Space suit is shown (with views of the Earth in the reflection at the end) as the narrator announces Inspiration4, an all-civilian space mission.[20] |
| TV series | The Falcon and the Winter Soldier (Disney+) | TV trailer[24] | |
| Streaming service | Paramount+ | "Sweet Victory" | A cast of characters and personalities from various ViacomCBS franchises complete their trip to their "new home" of Mount Paramount.[25] |
| Website | Squarespace | "5 to 9" | Dolly Parton reworks her song "9 to 5" to salute side jobs.[20] |
| Wireless | T-Mobile | "Family Drama" | Anthony Anderson along with his mother, Doris Hancox, invited along with family and friends to play some football while many of his relatives and friends watch the game unfold.[20] |
| "Rockstar 5G" | Over a video call, Gwen Stefani asks Adam Levine to set her up on a blind date with someone who is "completely different", from another country, "cultured", and "not threatened by a strong, confident woman". However, Levine's poor wireless signal causes him to only hear the words "completely country", "uncultured", and "threatened by a strong confident woman", so he sets Stefani up with Blake Shelton instead.[20] A similar ad was also made by T-Mobile with Tom Brady and Rob Gronkowski but it was banned, although it was rumored to be to protect the official sponsorship rights from Verizon Wireless. The other ad was seen online instead.[26][27] | ||
| Verizon Wireless | "Can't Blame the Lag" | Speaking to a crowd of players in an online video game, Samuel L. Jackson tells them to stop blaming network lag as an excuse for their poor performance, and use Verizon 5G Ultra Wideband with low latency instead. Offended by being called out for making excuses, JuJu Smith-Schuster rides in on a giant fish that eats Jackson.[20] |
2022 (LVI)
| Product type | Advertiser/product | Title | Plot/notes |
|---|---|---|---|
| Airlines | Turkish Airlines | "Pangea" | Morgan Freeman talks about Pangea, a supercontinent from eons ago.[28] |
| Alcohol | The Botanist Islay Dry Gin 22 | "The Spirit of Community" | The Botanist urges people to support local bars and restaurants.[29] |
| Bud Light Next | "Zero in the Way of Possibility" | People are inspired to break out of the mold; features "Gotta Move" by Barbra Streisand[30] | |
| Bud Light Seltzer Hard Soda | "Land of Loud Flavors" | People snatch a bucket of hard soda cans from a party. The party guests follow them through the fridge to another world where Guy Fieri, the mayor, approves of the beverage.[31] | |
| Cutwater Spirits | "Here's to us lazy ones" | Celebrates people who relax[32] | |
| Michelob Ultra Organic Seltzer | "Caddie" | At the Superior Bowl, Brooks Koepka asks his caddy what to drink.[33] | |
| Alcohol (Beer) | Budweiser | "A Clydesdale's Journey" | A Clydesdale horse is injured while jumping a fence and becomes friends with a dog while in rehab.[34] |
| Michelob Ultra | "Welcome to Superior Bowl" | Peyton Manning goes to a bowling alley and hangs out with other stars.[35] | |
| Banking | Greenlight | "I'll Take It" | Ty Burrell makes many questionable purchases thinking he is getting a good deal and runs out of money.[36] |
| Cable | AT&T Fiber | "A Lot in Common" | Demi Moore and Mila Kunis think they will be picked as their high school's Most Admired Alum, only to lose to a woman who is the first "Gigillionare". Moore and Kunis are both Fairfax High School graduates. FHS is in Los Angeles.[37][38] |
| Car | BMW iX | "Zeus & Hera" | Zeus (Arnold Schwarzenegger) and Hera (Salma Hayek) retire to Palm Springs where he provides his neighbors with electricity.[39] |
| Chevrolet Silverado EV | "New Generation: The Sopranos" | Meadow and A.J. Soprano (Jamie-Lynn Sigler and Robert Iler respectively) drive to New Jersey while listening to "Woke Up This Morning," The Sopranos' theme song by British bandAlabama 3.[40] | |
| Chevrolet Silverado 1500 LT Trail Boss | "Walter in Winter" | A sequel to "Cat" (ad for the same truck which aired during the 2021 Olympics in Tokyo); John Hoogenakker and his fictional feline, Walter, explore destinations in a Chevrolet Silverado 1500 LT Trail Boss pick-up truck enjoying winter[41][42][43][44][45][46][47] | |
| The global COVID-19 pandemic started in December 2019. The 2020 Summer Olympics in Japan (Tokyo 2020), was postponed to July 23, 2021, to August 8, 2021. Chevy's Silverado's "Cat" commercial aired in 2021. The 2022 Winter Olympics took place in Beijing, China, from February 4 to 20, 2022. Chevy Silverado's "Walter in Winter" ad aired during the Winter Olympics the same day as the 2022 (LVI) Super Bowl which took place on Sunday, February 13, 2022, on NBC, Telemundo, and Streaming (including Peacock). | |||
| General Motors | "Dr. EV-il" | Dr. Evil gets his cohorts back together scheming to make everyone use electric cars so he and his team can take over the world.[48] | |
| Kia EV6 | "Robo Dog" | A robotic dog is enamored by a car and follows it until it runs out of power.[49][50] | |
| Nissan Ariya | "Thrill Driver" | Eugene Levy test drives a new car while being pursued by Catherine O'Hara, Brie Larson, and other stars.[51] | |
| Polestar 2 | "No Compromises" | [52] | |
| Toyota | "Mobility for All" | How Robin and Brian McKeever competed in the Paralympic Games.[53] | |
| Toyota Tundra | "The Joneses" | Tommy Lee Jones races Leslie Jones, Rashida Jones, and Nick Jonas.[54] | |
| Car accessories | WeatherTech | "Special Ops: Fit Crew" | A Weathertech special ops team preps a vehicle with products which were delivered to a customer's porch.[55] |
| Car charging | Wallbox | "Can Seth embrace electricity again?" | A man struck by lightning a decade ago struggles to use any item using electricity, except for a Wallbox EV charger.[56] |
| Car shopping | Carvana | "Oversharing Mom" | A suburban mom buys a car on Carvana.[57] |
| Vroom | "Flake the Musical" | A woman sings a song reminiscent of the music in La La Land-style In the song she says that she sold a car but discovered the person flaked out and she lost the sale.[58] | |
| Cryptocurrency | Coinbase | "Less talk, more Bitcoin" | The ad is merely a QR code bouncing across a black screen: when scanned the code goes to a promo on the Coinbase website.[59][60] |
| Crypto.com | "The Moment of Truth" | LeBron James goes to 2003 and advises his younger self.[61] | |
| eToro | "Flying Your Way" | Customers get into the crypto market via text.[62][63] | |
| FTX | "Don't Miss Out" | Larry David is a time traveler. He turns down famous inventions including the inventors of the wheel, the light bulb, American independence, and cryptocurrency. The inventors implore everyone to not be like Larry.[64][65][66] | |
| E-commerce | Salesforce | "The New Frontier" | Matthew McConaughey in a space suit goes for a hot air balloonride.[67] |
| Film | Netflix 2022 films/The Adam Project | A montage of Netflix film offerings for 2022, followed by a TV trailer for the film The Adam Project.[68] | |
| Ambulance | Movie promo | ||
| Marry Me | Movie promo | ||
| Nope | Movie promo | ||
| Sonic the Hedgehog 2 | Movie promo | ||
| Fintech | gong.io | "What Did You Say?" | Gives their employees gongs to hit at their office[69] |
| Quickbooks | "Duality Duets" | DJ Khaled and other artists sing his song, "All I Do Is Win."[70] | |
| Fitness equipment | Tonal | "Strength Made Me" | Serena Williams works out with high-tech strength training equipment.[71] |
| Food | Avocados from Mexico | "Big Game Commercial 2022" | Ancient Romans tailgate.[72] |
| Doritos and Cheetos Flamin' Hot | "Push It" | Woodland animals find snack bags accidentally left behin and celebrate, dancing to "Push It" by Salt-N-Pepa.[73] | |
| Hellmann's Mayonnaise | "Mayo Tackles Food Waste" | Linebacker Jerod Mayo tackles people who are wasting food and hilariously Pete Davidson, who isn't.[74] | |
| Lay's | "Golden Memories" | Wedding party guys (Seth Rogen and Paul Rudd) reminisce.[75] | |
| Planters Mixed Nuts | "Feed the Debate" | Ken Jeong and Joel McHale's debate over mixed nuts sparks more conflicts.[76] | |
| Pringles | "Stuck In" | Snackers get their hands stuck in a Pringles tube.[77] | |
| Food delivery | Uber Eats | "Uber Don't Eats" | Jennifer Coolidge and other celebs find out the hard way that Uber Eats delivers non-food products.[78][79] |
| Gym | Planet Fitness | "What's Gotten into Lindsay?" | Lindsay Lohan gets her life back on track[80] |
| Investments | E-trade | "Off the Grid" | Two executives (Ambika Vas and Brian Calvert) persuade the E-trade baby to return[81] |
| Loans | Rocket Homes and Rocket Mortgage | "Dream House with Anna Kendrick and Barbie" | Anna Kendrick shows a young girl that Barbie is able to buy her a dream house although there are other bidders for the item.[82] |
| Medical | Cue Health | A Cue Health test reader (voiced by Gal Gadot) greets other smart devices in a home[83][84][85] | |
| Hologic | "Her Health Is Her Wealth" | Mary J. Blige goes for a health screening.[86][87] The ad is shown twice. | |
| Online betting | Caesars Sportsbook | "Sit Down Dinner" | Peyton Manning and Eli Manning have dinner with Cleopatra (Halle Berry) and friends[88] |
| DraftKings | "Fortune: Life's a Gamble" | The Goddess of Fortune encourages people to take risks[89] | |
| Online shopping | Rakuten | "High Stakes" | Hannah Waddingham bets a lot on a poker game using household items[90] |
| Personal care | GilletteLabs razor | "A Quick & Easy Shave" | New razor with an exfoliating bar[91] |
| Irish Spring | "Stinkiness Is Unwelcome" | A guy is welcomed to a clan until they discover he has an odor[92] | |
| Phone | Google Pixel 6 | "Lizzo in Real Tone" | Lizzo says that cameras were not good at capturing darker skin tones with certain lighting conditions until now[93] |
| Restaurant | Taco Bell | "The Grande Escape" | Doja Cat and others escape clown college[94] |
| Retail | Sam's Club | "Kevin Hart x Sam's Club VIP" | Kevin Hart enjoys VIP perks at Sam's Club, even though everyone else also gets VIP treatment[95] |
| Smart speaker | Amazon Alexa | "Mind Reader" | Vignettes with Scarlett Johansson and Colin Jost, who are married, showing Alexa reading their minds[96] |
| Sports | Prime Video | "Football Is Open" | Promoting Thursday Night Football's movie to Prime Video for 2022[97] |
| NFL | "Bring Down the House" | Video game football players pop out of a TV and wreak havoc[98] | |
| "We Believe" | Calais Campbell talks about how the NFL benefits the community[99] | ||
| 2022 FIFA World Cup (Telemundo) | "Goal" | People perform Andres Cantor's goal call[100] | |
| Streaming service | Disney+ | "Disney+ has all the GOATs" | Awkwafina says Disney+ has "the greatest movies and shows of all time". Goats are dressed like characters from Disney films.[101] |
| Tax service | TurboTax | "Matchmaker" | Characters unmask themselves to become other characters.[102] |
| Theme park | Universal Studios Florida Velocicoaster ride | Viewers get an opportunity to click on a website for a chance to win tickets to Universal Studios Florida[103] | |
| Travel | Booking.com | "Idris Elba says things" | Idris Elba promotes booking.com[104] |
| Expedia | "Made to Travel" | Ewan McGregor talks about stuff that people can get, and whether they would regret buying it compared to the places that they could go.[105] | |
| TV series | NBC | "Stars Agree, NBC is America's No. 1 Network" | TV personalities complain Ted Danson gets to promote NBC and they don't[106] |
| American Song Contest (NBC) | TV promo, Kelly Clarkson and Snoop Dogg announced as hosts[107] | ||
| Bel-Air (Peacock) | TV promo | ||
| The Endgame | TV promo | ||
| Joe vs. Carole (Peacock) | TV promo | ||
| Law & Order (NBC) | TV promo for season 21[108] | ||
| Moon Knight (Disney+) | TV promo | ||
| The Lord of the Rings: The Rings of Power (Amazon) | TV promo | ||
| The Thing About Pam (NBC) | TV promo | ||
| Winning Time (HBO) | TV promo | ||
| Virtual reality | Horizon Worlds | "Old Friends, New Fun" | A retired animatronic dog is rescued from the dump and put in a museum exhibit, but reunites with his bandmates virtually using Horizon Worlds and Meta Quest 2 headsets.[109] |
| Web hosting | Squarespace | "Sally's Seashells" | Sally (Zendaya) uses Squarespace to sell her seashells out of a 1953–1962 Ford P-3 van in a variant of the tongue twister.[110] |
| Wireless | T-Mobile | "A Message from Dolly: Do It for the Phones" | Dolly Parton does a PSA, and then hands it off to Miley Cyrus[111] |
| "Miley sings for the phones" | Miley Cyrus does a "We are the World"-like song to support 5G phones[112] | ||
| T-Mobile home internet | "Duet for Home Internet" | Donald Faison and Zach Braff, guys from the suburbs, sing about home internet.[113] | |
| Verizon 5G | "Goodbye Cable" | "The Cable Guy" (Jim Carrey) tries to sell cable to a customer but she doesn't need it since she has 5G service.[114] | |
2023 (LVII)
| Product type | Advertiser/product | Title | Plot/notes |
|---|---|---|---|
| Alcohol | Bud Light | "Bud Light Hold" | Miles Teller waits for a representative and grabs cans of Bud Light while dancing to the hold music ("Opus Number One" by Tim Carleton and Darrick Deel) with his wife Kayleigh Sperry.[115] |
| Busch Light | "The Busch Guide: Shelter" | The Busch Guy explains three things needed for survival: food, drink, and shelter. Sarah McLachlan asks to donate to provide shelter to animals, only to be interrupted that it was the wrong type of shelter and that the animal she is sitting next to is actually a wolf.[116] | |
| Crown Royal | "Thank You, O Canada" | David Grohl gives thanks to all the various contributions Canada has given to the world.[117] | |
| Heineken 0.0 | "Shrinking and Drinking, Now You Can!" | Ant-Man (portrayed by Paul Rudd) grabs a bottle of Heineken 0.0 while reading sticky notes warning him not to consume alcohol while being shrunk and not to give alcohol to the ants. Despite this, the ants takes the last bottle of Heineken 0.0 from the fridge that was unlocked.[118] | |
| Michelob Ultra | "New Members Day" | In a parody of Caddyshack, Serena Williams and Brian Cox (riffing on his character Logan Roy from Succession) play a game of golf against each other at the Bushwood Country Club.[119] | |
| Molson Coors | "The High-Stakes Beer Ad" | A fan of Coors Light gets into a bar brawl with a Miller Lite fan over which beer brand the ad should focus on, only to get the spotlight stolen under them by Blue Moon. | |
| Rémy Martin | "Inch by Inch" | Serena Williams delivers her rendition of Al Pacino's character's "Inch by Inch" motivational speech from Any Given Sunday, where it applies to more than just the football team, but a variety of teams.[120] | |
| Beverage | Pepsi Zero Sugar | "Great Acting or Great Taste?" | Ben Stiller plays different roles in different scenes (including reprising his role as Derek Zoolander from Zoolander), saying that the emotions and feelings he is depicting are not real, but just acting. After trying a can of Pepsi Zero Sugar, he asks the audience if his reaction is real or him acting and encourages viewers to try it for themselves.[121] |
| Steve Martin plays different roles in different scenes, and raises the question of whether it is real or just acting.[122] | |||
| Candy | M&M's | "Ma&Ya's" | Maya Rudolph replaces the M&M's characters as the candy's spokesperson, relaunching them as "Ma&Ya's" candy-coated clams.[123] |
| Car | General Motors | "Why not an EV?" | Will Ferrell appears in various Netflix Original productions using his electric car.[124] |
| Jeep Wrangler and Cherokee 4xe | "Electric Boogie" | Several animals dance as a Jeep Wrangler drives through the woods.[125] | |
| Kia Telluride X-Pro | "Binky Dad" | A man realizes that he has forgotten his baby's binky while on vacation with his family and drives back home to get it, gaining national media attention while on his journey. | |
| Ram Trucks | "Premature Electrification" | Various men express their issues about suffering from "premature electrification" - the fear that they are buying an electric vehicle too early. | |
| Car accessories | WeatherTech | "We All Win" | WeatherTech proves the doubters wrong about building factories in America.[126] |
| Cloud services | Workday, Inc. | "Rockstar" | Real rock stars complain about corporations calling their employees "rock stars".[127] |
| Concert | U2:UV Achtung Baby Live at Sphere | A flying sphere summons U2 fans to a desert; the ad concludes with a baby in the sphere saying the word "achtung", and announces U2's upcoming concert residency at Sphere in Las Vegas.[128] | |
| Cosmetics | e.l.f. | "eyes. lips. face. sticky." | Jennifer Coolidge notices her makeup accessory is very sticky.[129] |
| Credit card | Alaska Airlines Visa card | "Jacket" | A tall man tries to book a single ticket, but once informed that companions get a discount fare, reveals he was sitting on top of Funshine Bear (from Care Bears)[citation needed] |
| Delivery | Amazon | "Saving Sawyer" | A family has been hanging out with their adopted dog Sawyer during the COVID-19 pandemic, but when they return to work and school, Sawyer is left with nothing to do but trash the house. The family order a pet carrier over Amazon, but it turns out it is because they are bringing home a second dog.[130] |
| DoorDash | "We Get Groceries" | Celebs hype up local products at a woman at a grocery store.[131] | |
| Uber One | "One Hit for Uber One" | After his assistant states that he doesn't do jingles, P. Diddy imagines auditioning singers Montell Jordan, Donna Lewis, Kelis, Ylvis and Haddaway to sing the jingles for Uber One.[132] | |
| E-commerce | Rakuten | "Not So Clueless" | Alicia Silverstone reprises her role as Cher Horowitz from Clueless debating about online shopping.[133] |
| Temu | "Shop Like a Billionaire" | A woman looking for her clothes from the website's offerings.[134] | |
| Film | Air: Courting a Legend | Movie promo | |
| Creed III | Movie promo | ||
| Fast X | Movie promo | ||
| The Flash | Movie promo | ||
| Indiana Jones and the Dial of Destiny | Movie promo | ||
| The Super Mario Bros. Movie | Movie promo | ||
| Cocaine Bear | Movie promo | ||
| Guardians of the Galaxy Vol. 3 | Movie promo | ||
| Transformers: Rise of the Beasts | Movie promo | ||
| Dungeons & Dragons: Honor Among Thieves | Movie promo | ||
| Scream VI | Movie promo | ||
| Food | Avocados From Mexico | "Make It Better" | In the Garden of Eden, Eve (Anna Faris) had taken a bite of the forbidden fruit, causing Adam to realize he is naked and flee, but then a groundhog offers her an avocado instead. Fast forward to present day New York City where everyone is walking around naked and unashamed.[135][136] |
| Hellmann's/Best Foods Mayonnaise | "Who's in the Fridge?" | A miniature Jon Hamm and Brie Larson get stuck in a fridge and realize that they are there because of their names (ham and brie, respectively). They are interrupted by Pete Davidson opening the fridge, who "eats" them by making a ham and brie sandwich.[137][138] | |
| Doritos BBQ | "Jack's New Angle" | Jack Harlow gives up his rap career, and popularizes the triangle. Also stars Missy Elliott and Elton John[139] | |
| Planters | "Made to Be Roasted" | Several comedians "roast" Mr. Peanut.[140] | |
| PopCorners | "Breaking Good" | Walter, Jesse, and Tuco from Breaking Bad share a bag of PopCorners.[141] | |
| Pringles | "Best of Us" | A guy gets his hand stuck in a Pringles container and is told by his grandfather that it happens to the best of us, and then shows other folks in different occupations with their hand stuck in the container. It even happens to his fetus cousin Timmy.[142] | |
| Franchise | Disney | "Disney 100 Special Look" | A promo celebrating The Walt Disney Company's centennial year.[143][144] |
| Information security | CrowdStrike | "Troy" | A CrowdStrike worker prevents the Trojan Horse from making it inside the Gates of Troy, by running a scan and detecting the giant horse as a threat.[145][146] |
| Internet | Xfinity | "Movie Date / Red Flags" | At a stay-at-home movie date, the guy reveals that he doesn't have home internet, and the girl starts noticing a bunch of red flags around the home.[147] |
| "Xfinity 10G Network, The Next Giant Leap" | Astronauts landing on the moon meet a group of young people who tell them they're characters in a video game.[148][149] | ||
| Investments | e-Trade | "Wedding" | The e-Trade babies attend a wedding of their peers.[150] |
| Laundry detergent | Downy Unstoppables | "Downy McBride" | Danny McBride emerges from a hoodie he had hidden himself inside to prove whether Downy Unstoppables' scent could last for 12 weeks.[151] |
| Medical | Dexcom G7 | "Feels Like Magic" | Nick Jonas talks about using Dexcom products to monitor his blood sugar levels.[152][153] |
| NFL | NFL | "Run With It" | During an interview with flag football player Diana Flores, Erin Andrews attempts to snatch her flag belt, but Flores runs off, leading others to chase her through town. She eventually returns home where her mother also makes an attempt.[154][155] |
| "We See You" | NFL players talk about how the NFL is helping out the community.[156] | ||
| NFT | Limit Break | Shows a QR code offer for NFTs about a new online game[157] | |
| Online gambling | DraftKings | "Kevin's Bet" | At a house party, Kevin Hart promotes that customers can receive a free bet on DraftKings; the ad segues between scenes of different guests by using dialogue incorporating their names (including Ludacris, Big Papi, The Undertaker, and Tony Hawk).[158][159] |
| FanDuel | "FanDuel Kick of Destiny" | In a live commercial, Rob Gronkowski attempted to make a field goal kick for a chance for FanDuel users to split $10 million if they wagered at least $5 on Super Bowl LVII. When attempted, the kick was unsuccessful.[160] | |
| Outdoor retail | Bass Pro Shops & Cabela's | – | [161] |
| Pet food | The Farmer's Dog | "Forever" | A puppy grows up alongside his owner, watching as she becomes an adult, goes off the college, gets married, and has a child of her own.[162][163] |
| Phone | Google Pixel 7 | "Fixed on Pixel" | Featured editing unwanted people and objects out of the photos[164] |
| Religious | He Gets Us | "Be Childlike" | Black-and-white photo montage of children getting along.[165][166] |
| "Love Your Enemies" | Black-and-white photo montage of people shouting and arguing at each other.[165][167] | ||
| Restaurant | Dunkin' | "Drive-Thru" | Ben Affleck works part-time at a Dunkin' drive-through, surprising customers. His day of work is interrupted by his wife Jennifer Lopez, who unexpectedly shows up at the drive-thru and expresses surprise at seeing Affleck working there.[168] |
| Shoes | Skechers | "Sketches x Snoop Dogg Big Game Commercial" | Snoop Dogg promotes Skechers Slip-ons.[169] |
| Streaming service | Paramount+ | "Stallone Face" | Characters from Paramount's television and film characters assemble together to talk about climbing the Paramount Mountain, which contains a giant carving of Sylvester Stallone's face. The real Stallone, who is hanging off the carving, falls after the carving of Stallone's face sneezes.[170] |
| Tubi | "Rabbit Hole" | Large rabbits drag people out from where they are and throw them down a hole.[171][172] The ad won the Super Clio from the Clio Awards.[173] | |
| "Interface Interruption" | Appearing as if the commercial break ended, the ad was taken over, switching over to the Tubi TV app to watch Mr. & Mrs. Smith.[174][172] | ||
| "Gardener" | A shorter ad where a woman finds a gigantic carrot with a bite taken out of it, and sees one of the large rabbits from "Rabbit Holes" ad.[175] | ||
| Tax preparation | TurboTax | "Dancer" | An elderly gentleman dances to "The Safety Dance" in front of a fountain.[176] |
| TV series | |||
| Accused (Fox) | TV promo | ||
| Animal Control (Fox) | The host offers a QR code to get more information | ||
| 2023 Daytona 500 (Fox) | TV promo | ||
| Farmer Wants a Wife (Fox) | TV promo | ||
| Full Swing (Netflix) | In a continuation of the Caddyshack parody, Tony Romo as Carl Spackler asks what the folks are watching on the Caddyshack golf bag, and a woman talks about Full Swing.[177] | ||
| Gutfeld! (Fox News) | Greg Gutfeld films an ad proclaiming him to be the "new king of late night" (accompanied by his dog Gus and regular panelsts Kat Timpf and Tyrus), but is quickly cut off because of how expensive the ad time is.[178] | ||
| The Masked Singer (Fox) | TV promo for season 9 | ||
| Next Level Chef (Fox) | TV promos | ||
| Poker Face (Peacock) | "Charlie Calls Bullsh*t" | Charlie Cale (Natasha Lyonne) chats with another person at a bar while talking about past commercials from the game as well as an ad on the show itself.[179] | |
| USFL on Fox | TV promos | ||
| WWE Smackdown (Fox) | A pen clicking leads to a bunch of brawling at the library. | ||
| Travel | Booking.com | "Somewhere, Anywhere" | Melissa McCarthy sings a musical number about Booking.com.[180] |
| Wireless | T-Mobile | "Bradley Cooper and His Mom Attempt A T-Mobile Commercial" | Bradley Cooper tries to do an ad with his mother.[181][182] |
| T-Mobile Home Internet | "New Year, New Neighbor" | John Travolta sings "Summer Nights" from Grease with his new neighbors Zach Braff and Donald Faison about high speed internet. | |
| Website | Squarespace | "The Singularity" | Adam Driver goes into an existential crisis when he learns that Squarespace is a website that makes websites. Going to a desert to calm down, he realizes that Squarespace is technically capable of creating itself, causing numerous other clones of Driver to appear and multiply until it collapses on itself and a black hole appears, sucking in all the clones and leaving only the original Driver behind.[183] |
2024 (LVIII)
Ads listed here are mainly per the criteria posted at Super Bowl Ad Meter, which considered national ads from first kickoff through the 4th quarter two-minute warning including halftime. Ad Meter disregarded house promotions for its cable/broadcast networks, regional to major market, digital platform-only, and broadcasts outside the national CBS broadcast.[184] As the game went into overtime, Ad Meter disregarded ads that played at end of regulation.
| Product type | Advertiser/product | Title | Plot/notes[185] |
|---|---|---|---|
| Cosmetics and personal care | CeraVe | "Michael CeraVe" | Michael Cera attempts to take credit for the development of CeraVe moisturiser because it has "Cera" in its name.[186] |
| Dove | "Hard Knocks" | Starts with footage of girls falling down and taking bumps while playing sports, then shows the message "45% of girls quit sports by age 14" and "Together we can keep them in the game. Join the Body Confident Sport program".[187] | |
| e.l.f. | "In e.l.f. We Trust" | Judy Sheindlin presides over Judge Beauty—a court show dealing in cases involving cosmetics.[188] | |
| Car | BMW | "Talkin' Like Walken" | As he goes about his day, Christopher Walken repeatedly gets accosted by various people trying to emulate his distinct style of speaking, much to his annoyance.[189][190] |
| Volkswagen | "An American Love Story" | Celebrates the 75th anniversary of Volkswagen. Starting with black-and-white styled footage of the cars being introduced in 1949, and later videos of owners enjoying various Volkswagen vehicles. Features Neil Diamond's song "I Am... I Said".[191] | |
| Toyota Tacoma | "Dareful Handle" | As people drive aggressively off-road, the passengers grip the handle in fear and make remarks that the announcer repeats as nicknames for the handle.[192] | |
| Kia EV9 | "Perfect 10" | A young figure skater participates in a regional competition, being cheering on by her father, but there is a noticeable empty seat next to him. After driving home, the dad uses the EV9's power station to light up an icy pond and speakers so she can perform in front of her wheelchair-using grandfather.[193] | |
| Kawasaki Ridge | "Mullets" | As two friends start driving a Ridge, they grow mullets and go through some backcountry trails. They pass animals, which also grow mullets. They even pass Stone Cold Steve Austin.[194] | |
| Film | Wicked | Movie promo | |
| Despicable Me 4 | Movie promo | ||
| The Fall Guy | Movie promo | ||
| Kung Fu Panda 4 | Movie promo | ||
| Inside Out 2 | Movie promo | ||
| Kingdom of the Planet of the Apes | Movie promo | ||
| Deadpool & Wolverine | Movie promo | ||
| IF | Movie promo | ||
| A Quiet Place: Day One | Movie promo | ||
| Bob Marley: One Love | Movie promo | ||
| Food | Doritos | "Dina & Mita" | Jenna Ortega goes to the supermarket with her grandmothers, Dina and Mita, with the intention of getting a bag of Doritos Dinamita. After learning that the last bag has already been bought by Danny Ramirez, Dina and Mita fight with Ramirez to retrieve the bag from him. The grandmothers are eventually successful but get upstaged by Ortega, who takes the bag for herself.[195] |
| Dunkin' Donuts | "The DunKings" | Ben Affleck decides to launch a new career as a pop star, despite his own incompetence at anything related to music and the advice of people trying to dissuade him. He interrupts his wife Jennifer Lopez's recording of her latest album to promote the DunKings, the new boy band that he has formed with his friends Tom Brady and Matt Damon. Lopez shuts down Affleck's attempt to get him to sing a track on the album, but lets Brady stay.[196][197] | |
| Drumstick | "Doctor on the Plane" | Eric André is boarding on a plane but the flight attendant found out that he got sick until a plastic doll named Dr. Umstick gives him and everyone a Drumstick ice cream as a cure on board.[198][199] | |
| Oreo | "Twist On It" | Similar to flipping a coin, people make decisions by twisting an Oreo cookie to see which wafer continues to adhere to the cream filling.[200][201] | |
| Lindt | "Life is a Ball" | Playing to Perry Como's performance of "Round and Round", a Lindor chocolate follows along the song's lyrics as people trying out the chocolate, along with a brief glance of the chocolate-making process.[202] | |
| Reese's Caramel Big Cups | "Big Cups YES!" | Viewers at a suburban living room alternate between being extremely upset and extremely ecstatic when they hear what Reese's is doing with their peanut butter cups.[203] | |
| M&Ms | "Almost Champions Ring of Comfort" | The M&M characters use the peanut butter present in Peanut Butter M&Ms and form them into diamonds via compression. The diamonds are used to create an "Almost Champions Ring of Comfort" to award football players who almost won Super Bowls, as well as Scarlett Johansson, who lost two Oscar races in the same year.[204][205] | |
| Pringles | "Mr. P" | After a grocery store employee notes that he looks like "the Pringles guy", a mustachioed Chris Pratt begins to trend on the Internet, leading to him landing a role in a film about the Pringles mascot, Mr. P.[206][207] | |
| Hellmann's/Best Foods | "Mayo Cat" | Kate McKinnon, unsure of what to do with her leftovers, is helped by her cat who points to a jar of Hellmann's mayo. The cat becomes a phenomenon, with everyone scrambling to buy Hellmann's mayo due to the cat's advice.[208] | |
| Nerds Gummy Clusters | "Flashdance...What a Feeling" | A large gummy nerd performs the "Flashdance... What a Feeling" audition dance. Also features Addison Rae.[209][210] | |
| Insurance | State Farm | "Like a good neighbaaa"
"Agent State Farm" |
Arnold Schwarzenegger plays a State Farm agent in a blockbuster film, but struggles to pronounce the word "neighbor" correctly while filming his scenes due to his heavy Austrian accent, despite help from the director and Jake from State Farm. Eventually, the production comes a compromise by having Danny DeVito say the line instead.[211][212] This ad topped the Ad Meter survey. |
| Online gambling | FanDuel | "Kick of Destiny 2" | Carl Weathers, John Cena, and several others watch TV to see Rob Gronkowski attempting to kick a field goal. It had been adjusted at the end to honor Weathers who died.[213] |
| BetMGM | "Tom Has Won Enough" | Vince Vaughn promotes BetMGM as the sports betting service for everyone but Tom Brady, since he's already "won enough".[214] | |
| Retail | Bass Pro Shops | "Making Memories on the Water" | Promotes Tracker fishing and pontoon boats.[215][216] |
| Pharmaceutical | Pfizer | "Here's to Science" | Various paintings, sculptures, and photographs of members of the science community lip synch to Queen's Don't Stop Me Now.[217][218] |
| Restaurant | Popeyes | "Popeyes Finally Has Wings" | Howie (played by Ken Jeong) was released from a fifty-year cryosleep when a group scientists gave him a box of Popeyes wings while he discovers the future such as kick scooters, drones, etc.[219][220] |
| Shoes | Skechers | "There's No 'T' in Skechers" | Mr. T shows Tony Romo how he wears Skechers Slip-Ins where there's no "T" in Skechers.[221][222] |
| Beverage | Starry | "Love Triangle" | Ice Spice appears with Starry mascots, Lem and Lime, before being confronted by her ex, lemon lime soda (represented by a man wearing a blurred out t-shirt, supposedly for Sprite), and tries to plead her to return. Ice Spice, however, tells him that she is now with Starry, resulting in her ex having a meltdown, with lemon lime soda spewing out of his head like a geyser.[223][224][225] |
| Mountain Dew Baha Blast | "Having a Blast" | Aubrey Plaza talks about having a blast where she is in different exciting scenarios yet still acting deadpan.[226] | |
| Poppi | "The Future of Soda is Now" | With major inventions happening throughout history, Poppi wants you to rethink flavored soda.[227] | |
| Bud Light | "Easy Night Out" | The Bud Light Genie fulfills wishes.[228] | |
| Coors Light | "The Return of the Coors Light Chill Train" | The Coors Light Chill Train makes its return after 12 years, passing and freezing folks along the way and eventually crashing through the living room of a family, where it is revealed LL Cool J is the conductor.[229] | |
| Budweiser | "Old School Delivery" | In a snowy day, a hitch was set up with the Budweiser Clydesdales to deliver beer a bar that lost power during a snow storm.[230] | |
| Michelob Ultra | "Superior Beach" | Lionel Messi plays beach soccer while waiting for the Michelob Ultra draft tap to be changed. Also has cameos from Jason Sudeikis and Dan Marino.[231] | |
| Television | The Boys | "A Love Letter to America" | Homelander shows a message to fellow Americans in a fictional commercial for an Energy drink called Turbo Rush.[importance?] |
| NFL Sunday Ticket | "Migration" | Birdwatchers follows along Baltimore Ravens, Seattle Seahawks, and Philadelphia Eagles players in bird-like behaviors as the migrate away while the NFL season concludes.[importance?] | |
| Paramount+ | Knuckles | Movie promo[importance?] | |
| Paramount+ | "Hail Patrick" | In order to ascend Paramount Mountain, Patrick Stewart changes into old football gear and throws Arnold Shortman (Hey Arnold!). Also features Tua Tagovailoa, Drew Barrymore, Knuckles, Lt. Jim Dangle (Reno 911, Thomas Lennon), and Creed.[232] | |
| FX | Shogun | TV promo | |
| Wireless | T-Mobile | "Auditions" | Various actors (Bradley Cooper and his mother, Patrick J. Adams and Gabriel Macht, Laura Dern, Jennifer Hudson, and Common) audition to get Magenta status for T-Mobile.[233] |
| T-Mobile | "That Home Internet Feeling" | Zach Braff and Donald Faison sing "Flashdance...What a Feeling" with their new neighbor Jason Momoa to celebrate Momoa getting home internet, while Jennifer Beals looks on in approval.[234][210] | |
| Verizon | "Can't B Broken" | Beyoncé attempts to break the Internet by doing increasingly over-the-top stunts to no avail, ending with her asking to "drop the new music".[235][236] | |
| Google Pixel 8 | "Javier in Frame" | Despite being visually impaired, Javier is able to use his camera phone to take pictures as the phone prompts him that there are faces in the frame.[237] Stevie Wonder narrates the ad.[238] | |
| Website | Squarespace | "Hello Down There" | A group of aliens land on Earth, only to be ignored by the human populace who are too busy looking at their phones to care. To get the humans' attention, the aliens decide to make a website about themselves and broadcast it to every screen on Earth, including that of Martin Scorsese.[239] |
| Etsy | "Thank you, France" | As France delivers the Statue of Liberty, the Americans look to Etsy's "gift mode" to reciprocate. One of the folks suggests cheese and they gift them that on a cheese board.[240] | |
| Apartments.com | "Extraterrestrials" | Fearsome-looking space aliens approach and are asked what their purpose is, but Brad Bellflower (Jeff Goldblum) helps translate that they are looking for apartments and suggests some listings.[241] | |
| doordash.com | "DoorDash All the Ads" | An advertisement showcasing a promotion, in which using the code "DOORDASH-ALL-THE-ADS-2024" at the website Doordash-All-The-Ads.com would enter you in to win items from the previous ads. The promo code then gets insanely long, including all of the products that were advertised.[242] | |
| Disney+ | "Well Said"
"Well Thank You" |
Black text showing quotes from various movies that are available on Disney+ on a white background.[243] | |
| Snapchat | "Less social media. More Snapchat" | Shows various pictures and videos with changing tag lines about more this and less that, with the more this being something fairly negative. Halfway through, it changes the tagline to less this more that, where the more that is more positive. Eventually it emphasizes the phrase "less likes, more love", and "Less social media. More Snapchat."[244] | |
| Services | Homes.com | "Launch"
"Now That's Worth Celebrating" |
Having taken over his great uncle's company, Luke (Dan Levy) and his assistant Marci (Heidi Gardner) meet with their executive team and assures them that there will be improvements worth celebrating.[245][246] |
| homes.com | "Salon"
"A Goldmine of Local Intel" |
Luke and Marci visit a hair salon where one of the hairdressers talks with her client about the corn festival. Marci discovers her eyebrows have been shaved off.[247][246] | |
| homes.com | "Mascot"
"Quick Question" |
Luke, dressed up as the school mascot, interrupts a football huddle to ask questions about the school. Marci does the same from the stands, and they are forced to flee the scene in a helicopter.[248][246] | |
| E-Trade | "Pickle Babies" | The e-trade babies play pickleball.[249] | |
| Pluto TV | "Couch Potato Farms" | Farmers plant TVs so that they can literally grow couch potatoes.[250] | |
| Crowdstrike | "The Future" | Space aliens enter a small western town. A woman uses Crowdstrike to fend off the "cyberattack".[251] | |
| TurboTax | "Make Your Moves Count" | Quinta Brunson gets help from a tax advisor. Also a QR code to enter a million-dollar sweepstakes.[252] | |
| Uber Eats | "Worth Remembering" | As Jennifer Aniston picks up a delivery, she remarks that in order to remember something, you have to forget something else. David Beckham and Victoria Beckham have trouble remembering what group Victoria was a member of. Jelly Roll forgets that he got his face tattooed. Aniston forgets who David Schwimmer was.[253] | |
| Booking.com | "Tina Fey Books Whoever She Wants to Be" | Having many options in booking.com, Tina Fey can be whatever Tina Fey she can be, so she hires a number of body doubles that do the different adventures. Includes Jane Krakowski and Glenn Close.[254] | |
| Microsoft Copilot | "Watch Me" | Shows various people and statements like "they say I'll never open my own business" but then later the words "but I say" and a woman says "watch me". Then it shows people entering phrases into Microsoft Copilot AI.[255] | |
| PSA | NFL | "Born to Play" | NFL players Saquon Barkley, Justin Jefferson, Cameron Jordan and Jeremiah Owusu-Koramoah visit Accra, Ghana in an effort to inspire kids to play American football.[256] |
| Foundation to Combat Antisemitism | "Silence" | Clarence B. Jones, who helped write the draft for Martin Luther King Jr's "I Have a Dream" speech, remarks that all hate thrives on one thing: silence. And the thing to counter that is to stand up to silence and speak out.[257] | |
| He Gets Us | "Who Is My Neighbor" | Shows pictures of various people, asks "Who is my neighbor?" and replies "the one you don't notice, value, welcome".[258] | |
| He Gets Us | "Foot Washing" | Shows illustration-like pictures of a person washing another person's feet.[259][258] | |
| Political | American Values 2024 | "American Values" | In an advertisement for the Robert F. Kennedy Jr. 2024 presidential campaign, it reuses the advertisement of his uncle John F. Kennedy's presidential campaign, with images of Robert Jr. replacing images of John.[260] |
2025 (LIX)
| Product type | Advertiser/product | Title | Plot/notes[261] |
|---|---|---|---|
| Battery | Duracell | "Tom Brady Reboost" | Tom Brady slumps over during a "broadcast", and has to get his batteries changed.[262] |
| Beverage | Bud Light | "Big Men on Cul-de-sac Party" | Post Malone, Shane Gillis and Peyton Manning have a cul-de-sac block party.[263] |
| Budweiser | "First Delivery" | A Clydesdale foal is declined from joining the team, but decides to roll a fallen beer keg from a wagon to a bar. This ad won the 37th Super Bowl Ad Meter competition.[264] | |
| Coors Light | "Slow Monday" | A bunch of sloths try to get back to work after the big game.[265] | |
| Liquid Death | "Safe for Work" | Workers are questioned whether they can drink this on the job.[266] | |
| Michelob Ultra | "The Ultra Hustle" | Willem Dafoe and Catherine O'Hara team up to hustle several younger couples through pickleball matches in exchange for beer.[267] | |
| Mountain Dew Baja Blast | "Kiss from a Lime" | A seal with the face of Seal sings a themed version of his song "Kiss from a Rose".[268] | |
| Cirkul | "You Got Cirkul" | Adam DeVine accidentally orders 100,000 Cirkul bottles from his phone; the company then reveals that it would be randomly giving away 100,000 Cirkul starter kits.[261][269] | |
| Poppi | "Soda Thoughts" | People want soda but don't want the sugar or the buzz. Features social media personalities Alix Earle, Jake Shane, and Rob Rausch.[270] | |
| Red Bull | "Flying Penguins" | A penguin tells his father that he can fly because Red Bull gives him wings, but they are disappointed that the drink is frozen. This ad was a remake of the "Penguins" ad from over a decade ago.[271] | |
| Stella Artois | "David and Dave: the other David" | David Beckham learns he has a secret twin brother named Dave (played by Matt Damon) in America that he never knew about. The two brothers initially clash due to cultural differences, but bond over their shared athletic abilities and love of Stella Artois.[272] | |
| Car | Ram Trucks | "Goldilocks and the Three Trucks" | Goldilocks (Glen Powell) tries out three different Ram trucks.[273][274] |
| Jeep | "Owner's Manual" | Harrison Ford remarks how life doesn't come with an owner's manual but that means we can write our own stories, and that we have the freedom to choose.[275] | |
| Film | M3GAN 2.0 | Movie promo | |
| How to Train Your Dragon | Movie promo | ||
| Jurassic World Rebirth | Movie promo | ||
| Lilo & Stitch | Movie promo | ||
| Thunderbolts* | Movie promo | ||
| Mission: Impossible – The Final Reckoning | Movie promo | ||
| Smurfs | Movie promo | ||
| Novocaine | Movie promo | ||
| Cookware | HexClad | "Unidentified Frying Object" | Gordon Ramsay visits an Area 51 kitchen facility where he learns that his HexClad frypan was derived from alien technology.[276] |
| Food | Coffee-Mate | "Foam Diva" | A guy's tongue (sung by Shania Twain) becomes an entertainer.[277] |
| Doritos | "Abduction" | A man was eating his Doritos but a tractor beam pulls the bag from him. He then pulls it back until the UFO explodes. In the end, the man shares some chips to the alien who wants the Doritos. Doritos held a contest where they posted several ads and this was selected by fans to show.[278] | |
| Dunkin' Donuts | "DunKings 2: The Movie" | Ben Affleck recruits his younger brother Casey and Bill Belichick as new members of the DunKings, where they participate in a showdown between different fast food coffee brands. At the height of tension between the battling brands, Jeremy Strong arrives as Paul Revere (after having spent several hours of intense preparation to get into character) to deliver a proclamation asking for unity, which proves to be a rousing success as the brands settle down and enjoy some Dunkin' iced coffee together.[279] | |
| Haagen-Dazs | "Not So Fast, Not So Furious" | Dominic Toretto from the Fast & Furious franchise and Letty are cruising on a coastal highway. Tej (Ludacris) pulls alongside and asks what happened to driving furious, and Dom replies, "Not today."[280] | |
| Hellmann's/Best Foods | "When Sally Met Hellmann's"
"When Sally Met Best Foods" |
Harry Burns and Sally Albright return to Katz's Delicatessen almost thirty-five years after their infamous previous stop at the restaurant. After Sally puts some mayonnaise on her sandwich, she finds it so good that it gets a similarly emotive reaction out of her, prompting Sydney Sweeney to have what she's having.[281] | |
| Lay's | "The Little Farmer" | A girl on a potato farm grows her own potato plant.[282] | |
| Nerds Gummy Clusters | "Wonderful World of Nerds" | Shaboozey eats pack of Nerds while a parade of Nerds march in the French Quarter and he sings "What A Wonderful World".[283] | |
| Oikos | "Surprising Strength" | Juno Temple carries an injured Myles Garrett across a crowded airport to help him catch a flight.[284] | |
| Pringles | "The Call of the Mustaches" | A guy Adam Brody blows into a Pringles can, making a horn-like sound that summons the mustaches from a bunch of celebrities including Nick Offerman, Andy Reid and James Harden.[285] | |
| Reese's Peanut Butter Cups | "Don't Eat Lava" | A park allows people to step away from a stream volcanic lava that's mistaken for Reese's chocolate lava.[286] | |
| Ritz Crackers | "Ritz's Salty Club" | At the Ritz's Salty Club in the Utah salt flats, Aubrey Plaza and Michael Shannon argue over who's saltier. The pair's debate is interrupted by Bad Bunny, whose relatively chipper demeanor confuses them.[287] | |
| Taco Bell | "The Fans" | Photos of "rando" customers enjoying Taco Bell foods. Doja Cat and LeBron James are upset that they were disregarded.[288] | |
| Totino's | "Chazmo Finally Goes Home" | A spacefaring alien bids farewell to two children who have been taking care of him and their respective fathers (Tim Robinson and Sam Richardson), only to get killed after getting crushed by his spaceship's doors.[289] | |
| Footwear | Nike | "So Win" | Footage featuring some of the currently popular women athletes in the US.[290] |
| Loan | Rocket Mortgage | "Own the Dream" | People are given a chance to buy their first home. Played to the tune of "Take Me Home, Country Roads", the commercial was immediately followed by an in-stadium sing along.[291] |
| NFL | NFL Foundation | "Somebody" | Montage of NFL athletes interacting with kids from Big Brothers Big Sisters of America, Special Olympics, and the NFL Foundation's InSideOut Initiative. The poem "I am Somebody" by William Holmes Borders is recited.[292] |
| NFL Flag 50 | "Flag 50" | A high school girl who plays flag football stands up against jocks Chad and Brad. A petition to have girls flag football be a varsity sport.[293] | |
| Online food ordering | Instacart | "We're Here" | Several television commercial mascots work together to deliver a family's necessities.[294] |
| Uber Eats | "A Century of Cravings" | Matthew McConaughey suspects that football was created to sell food[295] | |
| Doordash | "DashPass Math" | A financial advisor tells Nate Bargatze to stop spending money, but Nate tells her he is saving a bunch of money from using DashPass to buy luxuries.[296] | |
| Pharmaceuticals | Pfizer | "Knock Out" | A kid fights cancer like he's training for a boxing match.[297] |
| Phone | Google Pixel 9 | "Dream Job" | A father prepares to answer job interview questions with prompts by Google's "Gemini Live" AI service.[298] |
| T-Mobile | "A New Era in Connectivity" | T-Mobile is teaming up with Starlink to make sure your emergency messages can get through.[299] This ad topped the EDO TV Outcomes company's list of Most Engaging Super Bowl Ads.[266] | |
| PSA | Novartis | "Your Attention, Please" | Starting as a commercial that seems to focus on breasts, it turns into a PSA where Wanda Sykes asks women to get screened for breast cancer.[300] |
| Stand Up to All Hate | "No Reason to Hate" | Snoop Dogg and Tom Brady exchange face-to-face common phrases on why people hate each other, and then Snoop adds that "Man, I hate that things are so bad that we have to do a commercial about it." A 15-second recap spot was aired in the 3rd quarter.[301] | |
| He Gets Us | "What Is Greatness?" | Photo montage of people in action. Played to the tune "Personal Jesus".[302] | |
| Dove | "These Legs" | Features a little girl running, but that chances are that she may drop out of sports when she becomes a teen because of body type shaming.[303] | |
| Restaurant | Little Caesars | "Whoa!" | Eugene Levy is surprised enough by Crazy Puffs to make his eyebrows fly away until they come back.[304] |
| Services | Booking.com | "Get Your Stay Ridiculously Right" | While on vacation, Kermit the Frog and the Muppets visit different hotels that each cater to their unique tastes.[305] |
| Fetch Rewards | "The Big Reward" | Wes Schroll wants you to download his app and join his livestream to enter a drawing for cash prizes.[306] | |
| OpenAI | "The Intelligence Age" | A pointillism animation style going through technological advances in society.[307][308] | |
| Hims & Hers | "Sick of the System" | There is an obesity epidemic and that a lot of drugs are not working to help, but claims that their products would.[309][310][311] | |
| Homes.com | "Not Saying We're The Best" | Luke (Dan Levy) and Marci (Heidi Gardner) attempt to convince a corporate lawyer to get them to say "homes.com is the best". Despite the lawyer's repeated insistence that they can't say it legally, Luke and Marci try to come up with loopholes by jumbling the words around, saying it in Spanish, whispering it, and hiring Morgan Freeman to say it.[312] | |
| "Still Not Saying We're the Best" | Morgan Freeman goes into his pitch about homes.com being the best, but the lawyer still does not approve. After Luke and Marci try to change the website's domain name to homes.comisthebest.com, the lawyer decides to give up.[312] | ||
| NerdWallet | "Genius Beluga" | A hapless tourist on a scenic ferry ride gets aided by a genius beluga whale (voiced by Kieran Culkin) after he drops his phone into the ocean, who recommends that he use NerdWallet for financial advice.[313] | |
| Papaya Global | "Tackle workforce payments with Papaya Global" | A guy plays whack-a-mole with people's heads popping out stating different workforce payment problems.[314] | |
| WeatherTech | "Whatever Comes Your Way" | Four old ladies go on a road trip, play bingo, breakdance, and go to the beach, to the tune of "Born to Be Wild".[315] | |
| Agentforce by Salesforce | "Gate Expectations" | Matthew McConaughey rushes around the airport.[316] | |
| "Dining Afiasco" | Matthew McConaughey winds up reserving an uncovered outdoor table while it is raining.[317] | ||
| Smart glasses | Ray-Ban | "The Artist" | Chris Hemsworth and Chris Pratt examine a pricy statue of a guy at a table, and try to pose along with it until they accidentally knock the head off.[318] |
| "Hey Meta", Who Eats Art?" | Chris Pratt examples and asks Meta about the banana duct taped to wall art "Comedian". Then Chris Hemsworth comes alongside eating the banana. They scramble to find a replacement but are stopped by Kris Jenner who asks Meta to contact her lawyer.[319][320] | ||
| Streaming service | Disney+ and Hulu | "What If?" | Speculates what might happen if their major characters did not appear in their media.[321] |
| Tubi | "Cowboy Head" | Follows the story of a boy whose top of his head is shaped like a cowboy hat. He is mocked by the others who have different types of head hats, until his western movie genre starts becoming popular. A 15-second followup spot aired in the 3rd quarter.[322] | |
| Tax preparation | TurboTax | "Now Taxes Is So Sweet" | Issa Rae tries to do her taxes the old-fashioned way.[323] |
| TV series | 2025 IndyCar Series (Fox) | "This Is Pato O'Ward" | Promo[324][325] |
| "This Is Josef Newgarden" | Promo[325] | ||
| The Z-Suite (Tubi) | Promo[326] | ||
| Multiple Fox-based series (Fox) | Promos for The Masked Singer, Fox News, Extracted, Martin Scorsese Presents: The Saints, United Football League spring season, 2025 Daytona 500, Yellowstone to Yosemite with Kevin Costner | ||
| Toilet paper | Angel Soft | "The Big Game Potty-Tunity" | Angel tells people to go to the bathroom while a 30-second timer counts down.[327] |
| Travel | MSC Cruises | "Let's Holiday" | Orlando Bloom and Drew Barrymore talk about the perks of going on the cruise.[328] |
| Various products | Bosch | "The More You Bosch" | Antonio Banderas likes using Bosch products as it makes him feel different. Using Bosch power tools makes another guy feel like Macho Man Randy Savage[329] |
| Website | GoDaddy | "Act Like You Know" | After demonstrating how actors are skilled at pretending to be something they're not, Walton Goggins uses GoDaddy to make a website for his business, Walton Goggins' Goggle Glasses.[330] |
| Squarespace | "A Tale as Old as Websites" | In a spot inspired by The Banshees of Inisherin, Barry Keoghan delivers laptops as if they were newspapers to a small town in the Irish countryside, helping the populace make websites so they can start their own businesses.[331] | |
| Yahoo | "Email Bill Murray" | Bill Murray invites viewers to email him.[332][333] | |
2026 (LX)
| Product type | Advertiser/product | Title | Plot/notes |
|---|---|---|---|
| AI | Oakley Meta | "Artificial Intelligence is Here-Part One" | |
| Oakley Meta | "Artificial Intelligence is Here-Part Two" | ||
| Anthropic | "Can I Get a Six-pack Quickly?" | ||
| OpenAI | "You Can Just Build Things" | ||
| Beverage | Liquid I.V. | "Take a Look" | Many toilets, urinals, drains, and a dangling portable toilet sing "Against All Odds (Take a Look at Me Now)". |
| Michelob ULTRA | "The ULTRA Instructor" | Gregory (Lewis Pullman), a young man on the ski slopes with his friends, is forced to buy beer for the rest of his friend group since he always he ends up last in skiing. At a bar, a disheartened Gregory meets an old master (Kurt Russell) who agrees to teach him how to ski through a rigorous training schedule. After mastering the sport, Gregory is no longer the laughingstock of his friends and ends up finishing first the next time they go out skiing. When the friends go out for a beer afterward, they find that Russell already paid their tab. | |
| Pepsi | "The Choice" | A Coca-Cola polar bear takes the Pepsi Challenge and discovers that it prefers Pepsi to Coca-Cola. The bear laments about its finding to a therapist (Taika Waititi) beginning to question reality. After meeting a fellow polar bear who also prefers Pepsi, the polar bear attends a Queen concert with its new friend. The two are exposed enjoying Pepsi while broadcast on the kiss cam, but decide to embrace the situation and happily drink Pepsi as "I Want to Break Free" plays. | |
| poppi | "Make it poppi" | In a college classroom, a bored young student drinks a can of Poppi, which causes a rift in the space-time continuum that makes Charli XCX and Rachel Sennott magically apparate in the classroom. After Sennott gets the situation explained to her, she and Charli introduce the students to "vibes" and encourage them to have fun. | |
| Svedka | "Shake Your Bots Off" | ||
| Cars | Cadillac | "Cadillac Formula 1 Team 2026 Livery Reveal / The Mission Begins" | |
| Volkswagen of America | "The Great Invitation: Drivers Wanted" | ||
| Toyota | "Where Dreams Began" | ||
| Toyota | "Superhero Belt" | ||
| Crypto | Coinbase | "Everybody Coinbase" | A 30-second clip of "Backstreet's Back" plays as the lyrics display karaoke-style. |
| Food | Dunkin' | "Good Will Dunkin'" | Ben Affleck portrays Will Dunkin' in a 1990s sitcom parody of Good Will Hunting. The commercial also features 1990s sitcom stars such as Jason Alexander, Jennifer Aniston, Jasmine Guy, Alfonso Ribeiro, Matt LeBlanc, Ted Danson, and Jaleel White. Former football player Tom Brady also appears in the commercial.[334] |
| Hellmann's | "Sweet Sandwich Time" | Meal Diamond (Andy Samberg) leads a group of diner patrons in a musical parody of Neil Diamond's "Sweet Caroline". The initially lighthearted song about sandwiches takes a darker turn as Diamond cheerfully laments that he cannot leave the diner and does not even know who his parents are. After the song finishes, he asks Elle Fanning to marry him so that he can escape, which she politely turns down. | |
| Kinder Bueno | "Yes Bueno 2026" | ||
| Pringles | "Pringleleo" | Fed up by too many unsuccessful relationships with men, Sabrina Carpenter makes her own "man" out of Pringles and falls in love with him even though his fragile physical state means that he falls apart constantly. During a night out, a group of crazed fans crash into him and begin to eat his body of Pringles; Carpenter eats him too. | |
| Nerds Juicy Gummy Clusters | "Taste Buds" | Andy Cohen makes friends with a giant Nerds gummy and gives him a makeover followed by going to a red carpet. | |
| Ritz | "Ritz Island" | ||
| Film | The Adventures of Cliff Booth | Movie promo | |
| Disclosure Day | Movie promo | ||
| Hoppers | Movie promo | ||
| The Mandalorian and Grogu | Movie promo | ||
| Minions & Monsters | Movie promo | ||
| Project Hail Mary | Movie promo | ||
| Scream 7 | Movie promo | ||
| Supergirl | Movie promo | ||
| The Super Mario Galaxy Movie | Movie promo | ||
| Insurance | State Farm | "Stop Livin' on a Prayer" | Two agents for Halfway There Insurance (Danny McBride and Keegan-Michael Key) attempt to sell Hailee Steinfeld a cut-rate policy to the tune of "Livin' on a Prayer," before Jon Bon Jovi and Jake from State Farm arrive in a convertible to rescue her. Katseye appears as a troupe of backing dancers. |
| Medical | Boehringer Ingelheim | "Mission: Detect the SOS" | |
| Hims & Hers | "Rich People Live Longer" | ||
| MAHA Center Inc. | "MAHA Real Food by Mike Tyson" | ||
| Novo Nordisk | "A New Way to WeGovy" | ||
| Online food delivery | Grubhub | "The Feest" | A group of dinner guests at a fancy dinner party who refuse to pay the fees charged at the end of the meal learn from fellow guest George Clooney that Grubhub will now pay the fees. |
| Instacart | "Bananas" / "For Papa!" | Italian brothers Gary (Ben Stiller) and Johnny (Benson Boone) film a music video for a peppy eighties-style pop song about how Instacart can deliver bananas. Halfway through the song, Johnny does a signature Boone backflip. Gary is jealous and tries to replicate the feat but injures himself. Undeterred, Gary gets to higher ground and ignores Johnny's protests, invoking their deceased father and insinuating that he was always the favorite. Gary jumps from a much higher vantage point and tries to flip, only to crash and land on a drum kit. After Johnny helps him get back up, a dazed Gary hallucinates seeing their father and proceeds to fall off the stage. | |
| Uber Eats | "Hungry for the Truth" | Matthew McConaughey repeatedly accosts Bradley Cooper about his conspiracy theory that football is just a way to trick consumers into buying food. Cooper, who is none too pleased by his new companion, eventually lashes out at McConaughey while at a party and gets his lawyer to file a restraining order against him. Parker Posey, Tramell Tillman, Amelia Dimoldenberg, and Addison Rae also star. | |
| Online gambling | DraftKings | "DraftKings Live-ish Super Bowl LX" | |
| Fanatics Sportsbook | "Bet on Kendall with Fanatics Sportsbook" | ||
| PSA | Blue Square Alliance Against Hate | "Sticky Note" | |
| NFL | "You are Special" | ||
| NFL | "Champion" | ||
| Religious | He Gets Us | "More" | |
| Services | Homes.com and Apartments.com | "Can't Live There" | Marci (Heidi Gardner) and Brad Bellflower (Jeff Goldblum) show how Homes.com and Apartments.com have so many listings that it is easier to list the places which are inhabitable including an airplane tarmac, a decommissioned Soviet space shuttle, and a desert during a sandstorm. |
| Technology | Amazon Alexa | "Alexaaaa+" | |
| Ring | "Search Party from Ring / Be a Hero in Your Neighborhood" | ||
| Telecommunications | "New Home" | ||
| T-Mobile | "Tell Me Why (T-Mobile's Version)" | T-Mobile indirectly spoofs Taylor Swift releasing its own version of Backstreet Boys's hit song. | |
| Xfinity | "Jurassic Park... Works" | ||
| Video game | Pokémon | "What's my Favorite? (Pokémon's 30th Anniversary)" | Lady Gaga, Trevor Noah, Jisoo, Charles Leclerc, Lamine Yamal, Maitreyi Ramakrishnan, and Young Miko share their favorite moments about Pokémon on the video game series' 30th anniversary. Several Pokémon including Jigglypuff, Psyduck, Luxray, Eevee, Zygarde, Gengar, and Arcanine are featured. |
| Website | Salesforce | "MrBeast's Vault" | MrBeast has a maximum security vault containing a million dollars; the screen zooms out showing it to be a giant QR Code. |
| Squarespace | "Unavailable" | In a palatial house and accompanied only by her assistant, Emma Stone is slowly driven to insanity as she repeatedly tries to register the domain name "emmastone.com", only to find that someone has already claimed it.[335] | |
| Wix | "Wix Harmony: The New Way to Create" | ||
| TurboTax | "The Expert" | ||
| Clothing | Levi's | "Backstory" | |
| Universal Resort | "Lil Bro" | ||
| Bosch | "Justaguy" | Guy Fieri, who is nearly unrecognizable without his beard, stars. | |
| Dove | "The Game is Ours" | ||
| Rocket and Redfin | "America Needs Neighbors Like You" | ||
| Medical | Novartis | "Relax Your Tight End" |