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Conflict of interest disclosure: I am an employee of The Coca-Cola Company. I have also disclosed this affiliation on my user page. I am proposing this change rather than editing the article directly.
I would like to suggest adding a short paragraph about the "Share a Coke" campaign to the Advertising section. The section covers substantial Coca-Cola advertising history, but the campaign's introduction in 2011 and subsequent international expansion are not currently covered in comparable detail.
Proposed text:
In 2011, Coca-Cola launched the "Share a Coke" campaign in Australia, replacing the Coca-Cola logo on bottles and cans with popular personal names. The campaign subsequently expanded internationally, including to the United Kingdom in 2013. Coca-Cola relaunched the campaign globally in 2025, combining personalized packaging with QR-linked digital customization and sharing experiences.
Independent sources:
I have intentionally relied on independent marketing publications rather than The Coca-Cola Company's own account for the proposed text. I welcome changes to the wording by an uninvolved editor. ~~~~ Paulsim77 (talk) 14:57, 16 September 2026 (UTC)
- Hey, @Paulsim77, you can make this easier for volunteers here by writing this with sources correctly formatted and inserted inline.
- It looks to me like this info is already in the article? Valereee (talk) 18:28, 16 September 2026 (UTC)
Already done Valereee (talk) 18:28, 16 September 2026 (UTC)
- Thank you! Paulsim77 (talk) 13:44, 8 October 2026 (UTC)
level-4 vital article is rated B-class on Wikipedia's content assessment scale.
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