| 2013 26.08.2013 |
https://tankmagazine.com/tank/live-archive-music/radio-tank-mix-a-g-cook/ |
There's so much other stuff that has been influential: J-Pop, K-Pop, Nightcore, Ark Music Factory, Hudson Mohawke and Nadsroi |
| 2014 13.10.2014 |
https://www.vice.com/en/article/rp73k6/sophie-is-trolling-edm-by-spitting-its-cult-of-personality-back-into-its-face-1013 |
It’s impossible to talk about Sophie without his relationship to PC Music, a forward-thinking sound collective from the UK, comprised of an unknown number of mostly anon acts who share the same inherent hyper-real, hyper-pop qualities of Sophie, an unofficial but heavily involved member. |
| 2014 17.09.2014 |
https://pitchfork.com/thepitch/485-pc-musics-twisted-electronic-pop-a-users-manual/ |
And then there's SOPHIE, an artist not directly affiliated with PC Music, but who frequently appears alongside PC Music artists |
| 2014 17.09.2014 |
https://pitchfork.com/thepitch/485-pc-musics-twisted-electronic-pop-a-users-manual/ |
While PC Music constitutes a largely self-contained universe, SOPHIE has travelled a parallel path, appearing first on singles for Huntleys & Palmers and then Glasgow's Numbers label. Though not technically under the PC Music umbrella, her affiliation with the label recently solidified though a high-profile collaboration with A. G. Cook on a project called QT |
| 2015 02.06.2015 |
https://www.theguardian.com/music/2015/may/02/pc-music-dance-music-collective |
a group of twentysomething Londoners who make music which sounds like Japanese tween pop of the distant future played through the JD Sports in-store radio of 2002; |
| 2015 14.12.2015 |
https://www.vice.com/en/article/z45m74/hudson-mohawke-threw-the-most-insane-warehouse-project-yet |
PC Music's head honcho A. G. Cook, Lucky Me's Eclair Fifi, elusive Montreal rapper Little Baby Angel, Scottish hyper-pop producer Joseph Marinetti, |
| 2019 16.07.2019 |
https://djmag.com/longreads/sophie-changing-narrative |
“The marriage of sound design, songwriting and hooks is so refreshing to me across all of her productions,” Calum continues. “At first, I thought she used to sound like equal parts Hudson Mohawke, Pet Shop Boys and Autechre in a boiling pot, |
| 2019 20.12.2019 |
https://www.dazeddigital.com/music/article/47273/1/pc-music-a-g-cook-history-end-of-decade-2010s-retrospective |
PC Music’s The history of PC Music, the most exhilarating record label of the 2010s mash-up of trashy pop, hardstyle tempos, trance melodies, happy hardcore euphoria, twisted grime, Korean and Japanese pop hookiness, Rustie and HudMo-style elation |
| 2019 24.07.2019 |
https://mixmag.net/feature/post-pc-music-pop-continuum?next |
The pop cultural landscape has changed and PC Music producers, like Danny L Harle, Lil Data, GFOTY—alongside allies Charli XCX and Carly Rae Jepsen—have arguably had a lot to do with it. |
| 2020 01.10.2020 |
https://americansongwriter.com/a-g-cook-is-changing-popular-music-as-we-know-it/ |
I was more on the MIDI songwriting side. I was just getting things down and mainly using presets, maybe combining them in a good way, but I wasn’t deeply involved with sound design. Then, I met someone like SOPHIE and her work was pretty mind-blowing. But, that also meant that when we were collaborating, I could just focus on my bit and she could focus on her bit. |
| 2020 10.11.2020 |
https://www.nytimes.com/2020/11/10/arts/music/hyperpop-spotify.html |
The Hyperpop playlist, which Spotify started in August 2019, began as a direct response to 100 gecs’ viral rise. “The fact that so many people were talking about this project inspired us to look deeper and see if there were other artists making music like this that we didn’t know about,” Lizzy Szabo, an editor at Spotify |
| 2020 10.11.2020 |
https://www.nytimes.com/2020/11/10/arts/music/hyperpop-spotify.html |
Over email, McDonald said he first saw the term applied to PC Music’s releases in 2014 but it wasn’t until 2018 that hyperpop qualified as a microgenre: “For our categorization purposes it was mostly a matter of waiting to see if enough artists would coalesce around a similar ebullient electro-maximalism.” |
| 2020 10.11.2020 |
https://www.nytimes.com/2020/11/10/arts/music/hyperpop-spotify.html |
Even as some of these artists begin to brush up against the larger music industry, defining what hyperpop is, and what it isn’t, is still evasive. “Hyperpop is a genre but it’s also an artist and listening community,” Szabo said. “It’s a playlist that hugs both of those ideals.” |
| 2020 17.12.2020 |
https://www.independent.co.uk/arts-entertainment/music/features/hyperpop-genre-2020-charli-xcx-rina-sawayama-b1775025.html |
From Charli XCX to Rina Sawayama, the sugary, synthy and surreal style known as hyperpop has become one of the most talked-about music trends this year. |
| 2020 17.12.2020 |
https://www.independent.co.uk/arts-entertainment/music/features/hyperpop-genre-2020-charli-xcx-rina-sawayama-b1775025.html |
Hyperpop is a self-referential, humorous and excessive brand of pop music that is apparently everywhere at the moment and proliferating lightning-fast in the era of TikTok. |
| 2020 17.12.2020 |
https://www.independent.co.uk/arts-entertainment/music/features/hyperpop-genre-2020-charli-xcx-rina-sawayama-b1775025.html |
You have the futuristic pop chops of XCX and Cook alongside the more esoteric underground electronics of artists such as Arca and – a former PC Music affiliate – SOPHIE |
| 2020 17.12.2020 |
https://www.independent.co.uk/arts-entertainment/music/features/hyperpop-genre-2020-charli-xcx-rina-sawayama-b1775025.html |
For all its hype, to some, the ground covered by hyperpop won’t seem all that new. It’s possible to see it as an expression not just of the genres it borrows from, but of the scene that evolved around AG Cook’s PC Music label (an early home to SOPHIE and Charli XCX, among others) in the UK in the early 2010s. Even then, the sounds PC Music were putting out had contemporaries in the likes of Rustie and Hudson Mohawke (who also worked with Kanye West around the same time as Arca) and whose fluoro, trance-edged smooshes of dance and hip-hop are reminiscent of a lot of hyperpop today. |
| 2020 18.09.2020 |
https://mixmag.net/feature/a-g-cook-pc-music-experimental-pop-interview |
Over the last few years, PC Music sounds and styles have been increasingly infiltrating the mainstream: from label affiliate SOPHIE collaborating with Madonna, her single ‘Lemonde’ soundtracking a McDonald’s advert and Danny L Harle teaming up with Carly Rae Jepsen to the more recent explosion of 100 gecs, ‘hyperpop’ and the post-PC Music generation. |
| 2020 18.09.2020 |
https://mixmag.net/feature/a-g-cook-pc-music-experimental-pop-interview |
He’s quick to downplay his impact, though, describing it as a continuum, with influences including Hudson Mohawke, Rustie, Uffie and Ed Banger going back to Gorillaz, Daft Punk and even Kraftwerk, referencing “how unbelievably mainstream and high concept genre-destroying that stuff was. There’s been plenty of things that we’ve also evolved from.” |
| 2020 21.12.2020 |
https://www.wsj.com/articles/hyperpops-joyful-too-muchness-11609278593 |
The genre? It’s usually called hyperpop, and 100 Gecs, along with London producer A.G. Cook, are among its most visible proponents. |
| 2020 21.12.2020 |
https://www.wsj.com/articles/hyperpops-joyful-too-muchness-11609278593 |
The genre tag was originally applied in 2014 to Mr. Cook’s London-based collective and label PC Music, but now reaches much further: In August 2019, streaming platform Spotify, responding to the growing popularity of 100 Gecs, created the hyperpop playlist to highlight this scene. |
| 2020 27.10.2020 |
https://www.vice.com/en/article/bvx85v/this-is-hyperpop-a-genre-tag-for-genre-less-music |
The term “hyperpop” first originated in the trenches of SoundCloud’s nightcore scene (a style of pitch-shifted pop remix that’s often paired with Anime cover art), but Charli is the queen of hyperpop’s current form. |
| 2020 27.10.2020 |
https://www.vice.com/en/article/bvx85v/this-is-hyperpop-a-genre-tag-for-genre-less-music |
Her 2017 mixtape Pop 2 featured then-underground singers like Dorian Electra and Caroline Polachek, outré production from A.G. Cook, Sophie and umru, and a titular mission to give pop – sonically, spiritually, aesthetically – a facelift for the modern age. Many of those collaborators were spawning from PC Music, who defined forward-thinking pop in the mid-2010s through a blend of exuberant melodies and eccentric electronic production. |
| 2020 27.10.2020 |
https://www.vice.com/en/article/bvx85v/this-is-hyperpop-a-genre-tag-for-genre-less-music |
The PC Music sound is an undeniable influence on hyperpop, but the style also pulls heavily from rap of the cloud, emo and lo-fi trap variety, as well as flamboyant electronic genres like trance, dubstep and chiptune. |
| 2020 27.10.2020 |
https://www.vice.com/en/article/bvx85v/this-is-hyperpop-a-genre-tag-for-genre-less-music |
In August 2019, the official Spotify “hyperpop” playlist launched with 100 gecs on its cover, and it’s currently the primary engine for promoting, popularising and codifying hyperpop writ large. |
| 2020 27.10.2020 |
https://www.vice.com/en/article/bvx85v/this-is-hyperpop-a-genre-tag-for-genre-less-music |
“We did some research and saw there were some terms being thrown around to classify this type of music, and we ended up landing on ‘hyperpop’ because we felt it was the most all-encompassing.” |
| 2020 27.10.2020 |
https://www.vice.com/en/article/bvx85v/this-is-hyperpop-a-genre-tag-for-genre-less-music |
Unlike the colourful electronic music of 100 gecs and the experimental pop of Charli XCX, the style of hyperpop that p4rkr and her contemporaries, like SEBii and saturn, are making is heavily influenced by mid-2010s Soundcloud rap |
| 2020 27.10.2020 |
https://www.vice.com/en/article/bvx85v/this-is-hyperpop-a-genre-tag-for-genre-less-music |
“And also, most of the artists leading the scene and pioneering the scene are trans, queer, etc. I do think hyperpop and queerness are inseparable because most of these sounds wouldn’t exist without Sophie, Laura Les, That Kid, Dorian Electra, me, I guess.” |
| 2020 27.10.2020 |
https://www.vice.com/en/article/bvx85v/this-is-hyperpop-a-genre-tag-for-genre-less-music |
I think hyperpop is a genre that’s also a community – of artists, and of listeners.” |
| 2021 01.04.2021 |
https://i-d.vice.com/en_uk/article/n7v8dg/glaive-hyperpop-scene-music-interview-all-dogs-go-to-heaven-ep |
It’s just as well, then, that glaive’s energetic warped pop has seen him rocket to success within the hyperpop scene — a post-PC Music movement of upbeat, emo-tinged maximalist electro. |
| 2021 14.04.2021 |
https://www.kerrang.com/features/why-hyperpop-owes-its-existence-to-heavy-metal/ |
Crunkcore – an irreverent and turbo-charged mix of hip-hop, rock, pop and dance – was very much the hyperpop of its day, |
| 2021 14.04.2021 |
https://www.kerrang.com/features/why-hyperpop-owes-its-existence-to-heavy-metal/ |
it was 3OH!3’s ability to parody pop and take it to bewildering extremes that created the main blueprint for hyperpop. |
| 2021 14.04.2021 |
https://www.kerrang.com/features/why-hyperpop-owes-its-existence-to-heavy-metal/ |
they’ve had a massive influence on hyperpop’s biggest artists, with 100 gecs, Gupi and Fraxiom in particular all praising the pair. |
| 2021 20.04.2021 |
https://i-d.vice.com/amp/en_uk/article/n7bw3z/digicore-music-scene-profile-hyperpop |
Hyperpop — the maximal, autotune-heavy and at times chaotic music made by the likes of Charli XCX, PC Music and 100 gecs — has exploded over the past couple of years. But now, a new scene is rising up from under the Spotify-coined genre. |
| 2021 26.02.2021 |
https://themusicdeskblog.wordpress.com/2021/02/26/danny-l-harle-harlecore-review-nothing-left-but-gabber-and-gimmicks-for-this-pop-culture-prankster/ |
To be frank, some of that cultural rehabilitation had a lot to do with two artists, Charli XCX and Sophie, who frequently collaborated with but existed independently of the PC Music pop factory, specifically the latter: in the wake of her tragic and sudden passing, internet appraisals of her pioneering and ultimately visionary work evidenced her stunning creative evolution, both solo and as a hired producer, never one to sacrifice genuine feeling in favour of an exaggerated, up-to-eleven blast of pop-culture subversion. |
| 2021 26.02.2021 |
https://themusicdeskblog.wordpress.com/2021/02/26/danny-l-harle-harlecore-review-nothing-left-but-gabber-and-gimmicks-for-this-pop-culture-prankster/ |
A likeminded foil to Cook (the pair have put out music as Dux Content), regarded as having a keener pop sensibility than the rest of the PC Music mob, Harle found inspiration in Nokia ringtone keyboard riffs, post-Robyn “fembot” synthpop, winking postmodern twists on rave and house, et al. |
| 2021 31.01.2021 |
https://www.theringer.com/music/2021/1/31/22258810/sophie-musician-obituary |
Released in 2013 at the height of the dubstep era—a time of weaponized synthesizers and hypermasculine EDM bros—“Bipp” drew influences from legendary electronic artists like Aphex Twin and newer innovators like Hudson Mohawke. |
| 2021 31.01.2021 |
https://www.theringer.com/music/2021/1/31/22258810/sophie-musician-obituary |
In recent months, the term “hyperpop” has gone from music-crit jargon to the name of a legit subgenre, an umbrella term for brick-walled, squelching songs made by Rina Sawayama, Slayyyter, and most notably, 100 gecs. It’s influenced by trap and emo and sometimes nu-metal, but at its core, hyperpop brings an absurdist approach to pop music, hollowing out the parent genre’s innards and wearing it like a knee-high latex boot covered in glitter. In other words, it’s influenced by the music Sophie started making a decade ago. And at hyperpop’s very best—say, 100 gecs’ “Hand Crushed by a Mallet”—it sounds precisely like Sophie’s future. |
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