Talk:Mike Sievert

This edit request by an editor with a conflict of interest has now been answered.

Hi! I'm the author of the initial draft of this article, and as disclosed above, I have a COI: T-Mobile US is a client of my employer. I'd like to request two updates to the second paragraph of this article: 1) removing Qualcomm (the source cited on that is inaccurate), and 2) rearranging in chronological order. Here's the rewrite; the only substantive changes are removing Qualcomm and adding another ref for Clearwire to clarify timelines. The first ref name below is already in use in the article, hence why it's blank here.

Sievert started his career at Procter & Gamble. He subsequently worked at IBM^[1] and then as executive vice president (EVP) and chief global marketing and sales officer at E-Trade.^[2][3] From 2002 to 2005, Sievert was EVP and CMO of AT&T Wireless.^[4] He joined Microsoft's Global Windows Group as CVP of product management in 2005, leading preparations for the release of Longhorn (later called Windows Vista).^[5][2] In 2008 he co-founded Switchbox Labs,^[4] a startup acquired by Lenovo in 2009.^[6] He was the Chief Commercial Officer of Clearwire until 2011^[7][8] and CEO of tablet gaming company Discovery Bay Games until 2012.^[9] In 2012, John Legere, T-Mobile's then-new CEO, hired Sievert as CMO.^[10]

Due to my COI, I won't be making any edits directly. Thanks for your time/help! Mary Gaulke (talk) 23:48, 17 January 2020 (UTC)

• Please note that any text to be removed from the article needs to be included with the request. For example, say an editor wishes to correct the article on the Sun, which incorrectly states that its diameter is 25 miles in length. The text below shows how a request to add information would not be implemented — because it would create a circumstance where both the incorrect and correct information would exist in the same article:

• The COI editor is asked to include this missing information in their request. This should be posted below in a new edit request.
• Additionally, this information would be best organized as a list displaying the positions held, at which company, and the dates only. That is because all of these sources are ultimately based on press releases. It is not independent writers who are reporting on this information of their own accord and at their own undertaking, it is the subject himself — or more directly, those individuals who craft the company press releases in consultation with the subject — who are writing the subject's work-history narrative. If the reader is to be made aware of the subject's job history, that history should spontaneously be reported on by independent, reliable sources who are discussing it because of some relevant and notable reason (i.e., the company never had the position before, or the subject starting work somewhere and it became a watershed moment due to the work performed by the subject — work which would naturally merit reporting from a reliable, independent source). Instead, this type of press release-sourced type information is clearly just WP:RESUME material — and if has to be added, it really needs to occupy the smallest footprint possible within the article.

Regards,  Spintendo  04:18, 18 January 2020 (UTC)

This edit request by an editor with a conflict of interest has now been answered.

Thank you for the detailed answer. As noted above, the only substantive changes to the current article are removing Qualcomm and tweaking the order in which current elements of the article are stated. For the former, proving a negative is tough, but you can see that Qualcomm is included neither in Bloomberg's biography of Sievert, nor in his LinkedIn profile. Per WP:BLP, I want to be clear about correcting an inaccuracy. Mary Gaulke (talk) 15:40, 20 January 2020 (UTC)

1. "I want to be clear about correcting an inaccuracy."
2. "I'd like to request two updates to the second paragraph of this article: 1) removing Qualcomm (the source cited on that is inaccurate)"

In the statements above, #2 does not deliver #1. That's because it's not known what is meant by the phrase "removing Qualcomm". That is a bit like someone saying they want to "remove Jack in The Box" where I would then ask, what is it about Jack in The Box they want removed? The menu? The physical location of a store? The statement is too conceptually bizarre to understand. Qualcomm removed... removed from what? The word Qualcomm? If a word is removed, what happens to the sentence that the deleted word was in? Is the word blanked, with a "_____" inserted within the sentence? It would seem strange to have a word removed like that, and I don't see how that is what you're asking for — and yet, that is quite literally what you've asked for — "removing Qualcomm".

Is what you're trying to say that you'd like to remove a claim made in the article about the subject's relationship with Qualcomm? By leaving out that statement's qualifiers, it appears you're wanting to take a shortcut, and I appreciate all attempts to save time (really I do) but you've lost me here.

If you mean for one type of edit to occur, the words asking for that edit need to align perfectly with the meaning. An editor who does not say what they mean, will never mean what they say. When you give the verbatim text to be removed, none of those questions about what is asked to be done versus what is meant to be done are needed to be raised.

So I would again ask that the verbatim changes be included: for substituted text, that would mean both deleted text and substituted (or "added in place of") type-text. The perfect request would have both versions, side by side, with the changes (or substitutions) highlighted - but I understand that's a level of methodical deliberateness not all COI editors are comfortable with (perhaps only those who are paid by the hour). But Rome wasn't built in a day. I look forward to your revisions, and will handle them with all due haste. Regards,  Spintendo  12:46, 21 January 2020 (UTC)

I had previously been instructed to keep edit requests brief ("100 words or fewer"), hence my previous attempt at concision. Yes, I am requesting that the single word "Qualcomm" be deleted from a sentence listing Sievert's previous employers, and not that the concept of Qualcomm be deleted from existence, as I don't believe that is something of which Wikipedia is capable. To put it in your format:

Sievert started his career at Procter & Gamble.^[1] He subsequently worked at IBM,^[1] Qualcomm,^[2] and Clearwire.^[3]

I have previously assimilated your feedback to create marked up versions of my requests, and done so assiduously (e.g. 1 and 2). Marking up a paragraph where information is rearranged with little being deleted or added is trickier, but if it's helpful, here's a side-by-side comparison:

I assure you that I am constantly absorbing your feedback about how to make these requests easier to review and implement, and I will continue to do so. I understand that your time is valuable and I strive to make this process as efficient as possible. Mary Gaulke (talk) 18:56, 21 January 2020 (UTC)

This edit request by an editor with a conflict of interest has now been answered.

Update! The editor of the source publication has corrected the article, so it no longer mentions Qualcomm. This means the source no longer verifies the claim. Thanks! Mary Gaulke (talk) 18:54, 29 January 2020 (UTC)

• It's a shame that the author of the article, Mr. Sherman, decided to hide his error by deleting the Qualcomm claim without first describing its retraction along with his apology for its being mentioned. This source, as it has shown to be problematic, has been removed.
• In another claim supported by the now-removed reference, three separate sources were used, ostensibly because the claim statements could not be made without the inclusion of all three. As one has been removed, the other two cannot hold the weight of the missing third^[a] — thus the claim has been omitted. Regards,  Spintendo  00:50, 3 February 2020 (UTC)

This edit request by an editor with a conflict of interest has now been answered.

Hi! COI editor for T-Mobile (a client of my employer, Porter Novelli) here with a few more requests:

• Add to end of first paragraph, after "April 1, 2020": , the same day T-Mobile closed its merger with Sprint.[1]
• In second paragraph, update CVP to corporate vice president.
• Add in third paragraph, before "In October 2017,": During this time, Sievert oversaw the "Un-carrier" marketing campaign, which sought to rebrand T-Mobile's public image[2] with a focus on no contracts, unlimited data, and other offerings.[3] This was previously in the article with different sources, one of which was deemed invalid; I've updated accordingly.
• Break the third paragraph into two paragraphs, starting with "Sievert decided to pull..."
• Add before Sievert decided to pull: In June 2020,
• Add to very end of last paragraph: Sievert also published an open letter about T-Mobile's diversity and equity programs.[4] In July 2020, Sievert announced Scam Shield, a service to help T-Mobile customers block scam and robocalls.[5] The next month, Sievert announced that as a result of the merger with Sprint, T-Mobile had surpassed AT&T as the second-largest cellphone carrier in the United States.[6]

Due to my COI, I won't be editing the article directly. As always, I appreciate any help or feedback. Thank you! Mary Gaulke (talk) 12:54, 27 August 2020 (UTC)

I have made these edits Go4thProsper (talk) 11:58, 7 October 2020 (UTC)

This edit request by an editor with a conflict of interest has now been answered.

Hello! As noted above, I am a COI editor for T-Mobile, here with some new requests:

• Add to infobox: |website = {{Twitter|MikeSievert|Mike Sievert}}
•  Done Adding a new "Early life and education" section (using the Pritchard ref name already in use in article):

Sievert was born in Canton, Ohio. At age 10, he became a paper carrier for The Repository, using his earnings to buy a Radio Shack TRS-80 and, later, a Commodore 64. He graduated from GlenOak High School in 1987^[1] and received a bachelor's degree in economics from the Wharton School of the University of Pennsylvania in 1991.^[2][3]

• In Career, update first sentence from

Sievert started his career at Procter & Gamble.^[1]

to

Sievert started his career at Procter & Gamble,^[1] where he oversaw brands such as Pepto-Bismol and Crest.^[4]

• In "Career", add after "E-Trade": , helping develop the company's notable Super Bowl advertising,[4][5] (These sources don't mention Sievert, but help demonstrate that the ad in question is indeed notable: Fast Company, Adweek.)
• At end of second paragraph of "Career", update

with a focus on no contracts, unlimited data, and other offerings.^[6]

to

with a focus on no overage charges,^[4] no contracts, unlimited data, and other offerings.^[7]

•  Done Add to end of second paragraph of "Career" (using the Lee ref name already in use in article):

In April 2020, Sievert succeeded Legere as CEO of T-Mobile.^[8] Under Sievert's leadership, T-Mobile overtook AT&T in total customers to become the #2 wireless provider in the U.S. (behind Verizon)^[9], surpassed 100 million total customers,^[10] and created the first nationwide standalone 5G network in the U.S.^[11][12]

• Add a new "Personal life" section:

Sievert lives in the Seattle area. He has a private pilot's license and flies a seaplane as a hobby.^[13]

 Done edit done.Boredathome101 (talk) 09:56, 16 April 2021 (UTC)

Thank you for your help or feedback! Mary Gaulke (talk) 15:54, 8 March 2021 (UTC); added one more request based on a new source Mary Gaulke (talk) 14:53, 8 April 2021 (UTC)

I made the two large changes to get the ball rolling, but it is possible other interested editors may find some of the additional information to stray into self-promotional material. I would not object to cutting some of the more promotional material from the article if a future editor chose to do so. Go4thProsper (talk) 21:06, 26 March 2021 (UTC)

Hi again! Per JBchrch's direction, reposting the outstanding requests from above:

• Add to infobox: |website = {{Twitter|MikeSievert|Mike Sievert}}
• In Career, update first sentence from

Sievert started his career at Procter & Gamble.^[1]

to

Sievert started his career at Procter & Gamble,^[1] where he oversaw brands such as Pepto-Bismol and Crest.^[2]

• In "Career", add after "E-Trade": , helping develop the company's notable Super Bowl advertising,[2][3] (These sources don't mention Sievert, but help demonstrate that the ad in question is indeed notable: Fast Company, Adweek.)
• At end of second paragraph of "Career", update

with a focus on no contracts, unlimited data, and other offerings.^[4]

to

with a focus on no overage charges,^[2] no contracts, unlimited data, and other offerings.^[5]

Thanks for your help! Mary Gaulke (talk) 15:03, 30 June 2021 (UTC)

@MaryGaulke: That is  Done. Please check if everything is correct, and thanks for the concise request. JBchrch talk 11:52, 8 July 2021 (UTC)

@JBchrch: Thanks much! Looks like the only thing missing is this item:

In "Career", add after "E-Trade": , helping develop the company's notable Super Bowl advertising,[2][6] (These sources don't mention Sievert, but help demonstrate that the ad in question is indeed notable: Fast Company, Adweek.)

Thanks again. Mary Gaulke (talk) 13:39, 8 July 2021 (UTC)

MaryGaulke sorry I did not see your last comment. Is that something you still need to be taken care of? JBchrch talk 09:51, 20 August 2021 (UTC)

@JBchrch: Yes please, if possible. Thank you. Mary Gaulke (talk) 13:40, 23 August 2021 (UTC)

This edit request by an editor with a conflict of interest has now been answered.

Hello! As noted above, I'm a COI editor for T-Mobile, a client of my employer, Porter Novelli. I have some new requests to update this article:

• Add to infobox: |website = {{Twitter|MikeSievert|Mike Sievert}}

• Consider splitting off a "T-Mobile" subsection of "Career".

• In "Career", add after "In October 2017, he joined the board of Canadian company Shaw Communications.^[1]":

Sievert is a member of Challenge Seattle, a coalition of Seattle-area business leaders advocating for more affordable housing,^[2][3] and of the Welcome.US CEO Council,^[4] through which T-Mobile helps support refugees coming to America.^[5]

• Add to end of "Career":

As CEO, Sievert has emphasized T-Mobile's goal to provide both the best network and the best value,^[6][7] rolling out offerings like home internet service^[8] and free spam call blocking.^[9][10] In 2020, Sievert announced the expansion of T-Mobile's Project 10Million initiative, pledging $10 billion over five years with a goal to provide internet connectivity to every student in the U.S.^[11][12]

Sievert announced in June 2022 that T-Mobile would provide customers with free in-flight connectivity and streaming on several airlines, as well as limited free roaming and other travel-related benefits.^[13][14] Barron's named Sievert one of its top 24 CEOs of 2022, citing the addition of 5.5 million T-Mobile customers in the previous fiscal year, a company high.^[15] In August 2022, Sievert announced T-Mobile's partnership with SpaceX to offer satellite to cellular services in an effort to eliminate mobile dead zones.^[16][17] T-Mobile's market valuation also surpassed those of Verizon and AT&T,^[18][19] making it the world's most valuable telecommunications company.^[20] That December, CNN Business selected Sievert as CEO of the Year, crediting T-Mobile stock's 20% increase in value in 2022 and the company's growing market share.^[21]

In 2023, Sievert and Mint Mobile owner Ryan Reynolds announced T-Mobile's plans to acquire Ka'ena Corporation, including the brands Ultra Mobile and Mint Mobile.^[22][23] Sievert also led T-Mobile to commit to achieving net-zero emissions across its carbon footprint by 2040, making it the first wireless provider in the U.S. to announce such a commitment.^[24][25]

• Add to beginning of "Personal life":

Sievert is married^[26] and has two adult sons. He lives in Kirkland, Washington.^[27]

Thank you for your time and feedback! Mary Gaulke (talk) 21:02, 12 May 2023 (UTC)

This edit request by an editor with a conflict of interest has now been answered.

Hi! I'm a COI editor for T-Mobile US. One edit request for this article, to add to the end of the "Career" section:

In 2023, Sievert and Mint Mobile owner Ryan Reynolds announced T-Mobile's plans to acquire both Ultra Mobile and Mint Mobile.^[1][2] That June, Sievert gave a commencement speech at the Foster School of Business at the University of Washington.^[3]

Thanks for your time! Mary Gaulke (talk) 19:55, 16 August 2023 (UTC)

 Implemented The information about the commencement address was not added because it's only referenced by T-Mobile. Regards,  Spintendo  16:29, 17 August 2023 (UTC)

Thank you! TmoNews is not T-Mobile-owned or -affiliated; not sure if that's what you meant but flagging just in case. Mary Gaulke (talk) 16:19, 21 August 2023 (UTC)

This edit request by an editor with a conflict of interest has now been answered.

Hi! COI editor for T-Mobile here with a couple requests for this article:

• Add to infobox:

| boards = Starbucks^[1]

• Add to "History":

Starbucks added Sievert to its board of directors in January 2024.^[1]

Thanks for your time! Mary Gaulke (talk) 20:54, 16 January 2024 (UTC)

Done Shadow311 (talk) 16:22, 18 January 2024 (UTC)

This edit request by an editor with a conflict of interest has now been answered.

Hi! COI editor for T-Mobile here again with one request, to add the following to the end of the "Career" section:

Sievert delivered the commencement speech at the Wharton School Master of Business Administration graduation ceremony in May 2024.^[1]

Thanks for your time! Mary Gaulke (talk) 21:13, 25 June 2024 (UTC)

Done Safari Scribe^{Edits! Talk!} 18:33, 26 June 2024 (UTC)

Part of an edit requested by an editor with a conflict of interest has been implemented.

Hello! As noted above, I'm a COI editor for T-Mobile through my employer, Porter Novelli. I have some new edit requests for this article, below. If it's easier, I've also mocked up the proposed edits here, and you can see a diff with the current article here.

• In the infobox, update the website parameter from

Mike Sievert on X

to

Mike Sievert on LinkedIn

The LinkedIn profile is significantly more active.

• Break out the "Career" section into subsections. I propose "Early career" for the first paragraph (except for the last sentence) and "T-Mobile" for the remainder.

• In "T-Mobile", update

In April 2020, Sievert succeeded Legere as CEO of T-Mobile.^[1]

to

In April 2020, Sievert succeeded Legere as CEO of T-Mobile, taking over on the same day the company's $20 billion merger with Sprint closed,^[1] charging Sievert with integrating the two companies and networks.^[2] When Sievert became CEO, T-Mobile and Sprint were the third- and fourth-largest wireless carriers in the U.S., respectively.^[3]

I realized this information was more detailed in the article lead than the body; this corrects that and adds a little more context.

• Create a new "Boards and recognition" section, with this content moved from the "Career" section:

In 2017, Sievert joined the board of Canadian company Shaw Communications.^[4]

In 2024, Starbucks added Sievert to its board of directors.^[5] He also delivered the commencement speech at the Wharton School Master of Business Administration graduation ceremony in May 2024.^[6]

Sievert is a member of The Business Council.^[7]

• Add after the first paragraph of "Boards and recognition":

He joined T-Mobile's board of directors in 2018.^[8] In 2022, Sievert gave a commencement speech at the Foster School of Business at the University of Washington.^[9]

The second sentence was previously rejected for inclusion because it "only references T-Mobile"; however, TmoNews is not owned by T-Mobile or affiliated with the company, so hoping this can be given a second look.

• Add to the end of the "T-Mobile" section of "Career":

In September 2024, Sievert announced IntentCX, an AI decision‑making platform developed in partnership with OpenAI to help T-Mobile address customer issues.^[10][11] Under Sievert, T-Mobile also partnered with Nvidia, Ericsson, and Nokia to create the AI RAN Innovation Center, a collaboration to support radio access network (RAN) improvements.^[12] From 2024 to 2025, Sievert led T‑Mobile in its $4.4 billion acquisition of U.S. Cellular's wireless operations, including more than four million customers and 2,600 towers primarily supporting rural coverage.^[13] The sale closed in August 2025.^[14]

Sievert announced in June 2025 that third‑party analytics firm Ookla had ranked T‑Mobile as the best mobile network in the US for the first time,^[15] based on more than 500 million real‑world speed tests on 6 million devices across six months.^[16] Sievert credited the ranking to the company's focus on 5G coverage and high number of towers.^[17] In a July 2025 earnings call led by Sievert, the company reported 132.8 million total customers,^[18] up from 86 million in 2019, the year before Sievert became CEO. Annual revenue increased from $45 billion in 2019^[19] to $81.4 billion in 2024.^[20]

• Dedicating a a top-level heading to the "Political issues" section seems a bit WP:UNDUE for such a short section. The content here also fits within the topic of Sievert's work at T-Mobile. I suggest moving this content to the "T-Mobile" section of "History", before "In 2023,".

• In "Political issues", I think it makes sense to delete

When announcing the move, Sievert tweeted, "Bye-bye, Tucker Carlson!"^[21]

This preserves the information about T-Mobile pulling ads from the show. Quoting and citing the tweet on top of that seems undue to me.

Thanks for your time! Mary Gaulke (talk) 20:58, 18 September 2025 (UTC); edit COI template added Mary Gaulke (talk) 14:55, 19 September 2025 (UTC)

Partly done: Taking this request by request.

1.  Done
2.  Not done not enough content to warrant this.
3.  Not done too promotional.
4.  Not done see WP:ISNOT
5.  Not done some of this content is likely more appropriate on the T-Mobile US Wikipedia page.
6.  Not done only because that is a needed differentiator. See this page.
7.  Not done that's important context.

Happy editing!

Meepmeepyeet (talk) 19:45, 21 September 2025 (UTC)

@Meepmeepyeet: Thanks for your review! Hoping you can help clarify on item #6 – I read through the linked page and I'm not sure what you mean by "needed differentiator" – maybe referring to this? On the other hand, sometimes you end up with a section of just one or two paragraphs. That's okay if the subsection fits within the section, and the information can't logically fit into another subsection. All the content in the "Political issues" section describes actions Sievert took as CEO of T-Mobile – why wouldn't that fit within the other T-Mobile content in "Career"?

Thanks again! Mary Gaulke (talk) 21:21, 24 September 2025 (UTC)

I see your point - it's been  Done. Meepmeepyeet (talk) 22:33, 24 September 2025 (UTC)

This edit request by an editor with a conflict of interest has now been answered.

Hello! I have a few new edit requests – these are revisions in response to Meepmeepyeet's feedback above.

• In "T-Mobile", update

In April 2020, Sievert succeeded Legere as CEO of T-Mobile.^[1]

to

In April 2020, on the day T-Mobile's merger with Sprint closed, Sievert succeeded Legere as CEO.^[1] At the time, T-Mobile and Sprint were the third- and fourth-largest wireless carriers in the U.S., respectively.^[2]

This pulls some detail from the lead into the article body.

• In "Career", add after "Sievert became COO of T-Mobile in 2015,^[3] then became the company's president in 2018.^[4][5]":

He also joined T-Mobile's board of directors in 2018.^[6]

• Add to the end of the "T-Mobile" section of "Career":

From 2024 to 2025, Sievert led T‑Mobile in its $4.4 billion acquisition of U.S. Cellular's wireless operations, including more than four million customers and 2,600 towers.^[7][8] In a July 2025 earnings call, the company reported 132.8 million total customers,^[9] up from 86 million in 2019, the year before Sievert became CEO. Annual revenue increased from $45 billion in 2019^[10] to $81.4 billion in 2024.^[11] In September 2025, T-Mobile announced Sievert would step down as CEO and become vice chairman. T-Mobile COO Srini Gopalan became CEO on November 1.^[12]

Thanks for your time! Mary Gaulke (talk) 14:05, 14 October 2025 (UTC); added 2 sentences to "Career" requests Mary Gaulke (talk) 22:06, 3 November 2025 (UTC)

Done Apologies for the delay. Thanks, Encoded  Talk 💬 23:53, 29 December 2025 (UTC)

This edit request by an editor with a conflict of interest has now been answered.

Hello! I'm a COI editor for T-Mobile through my employer, Porter Novelli. Requesting one more edit to this article.

• Text to be updated (near the end of "Career"): In a July 2025 earnings call, the company reported 132.8 million total customers,^[1] up from 86 million in 2019, the year before Sievert became CEO.
• Reason for the change: In looking closer at T-Mobile's publicly reported data, this should specify that the 2019 stat includes wholesale subscribers but the 2025 stat does not. This is referenced in T-Mobile's 2019 annual report (page 52 in the file, numbered page 38 within the document). I suggest either adding "(excluding wholesale subscribers)" after "132.8 million total customers" and "(including wholesale subscribers)" after "86 million" or cutting this sentence entirely.
• References supporting change: ^[2]

Thank you kindly. Mary Gaulke (talk) 22:16, 27 January 2026 (UTC); added edit COI template Mary Gaulke (talk) 15:23, 28 January 2026 (UTC)

 Done I cut the sentence entirely. Even with the potential rewording, it's an apples-to-oranges comparison that is difficult to interpret. Fiske (talk) 21:43, 23 February 2026 (UTC)

The user below has a request that an edit be made to Mike Sievert. That user has an actual or apparent conflict of interest. Summary of request: Expanding on early career and recent award The requested edits backlog is very high. Please be extremely patient. There are currently 486 requests waiting for review. Please read the instructions for the parameters used by this template for accepting and declining them, and review the request below and make the edit if it is well sourced, neutral, and follows other Wikipedia guidelines and policies.

Hi! As I mentioned above, I'm a COI editor for T-Mobile through my employer Porter Novelli. Requesting some changes to add to the "Career" section of this article:

• At the beginning of "Career", update (using ref names already in article^[1][2])

Sievert started his career at Procter & Gamble,^[1] where he oversaw brands such as Pepto-Bismol and Crest.^[3] He subsequently worked at IBM^[1] and Clearwire.^[4] He was also executive vice president (EVP) and chief global marketing and sales officer at E-Trade^[2][5] and CEO of tablet gaming company Discovery Bay Games.^[6] From 2002 to 2005, Sievert was EVP and CMO of AT&T Wireless.^[7] He joined Microsoft's Global Windows Group as corporate vice president of product management in 2005, leading preparations for the release of Longhorn (later called Windows Vista).^[8][2] In 2008 he co-founded Switchbox Labs,^[7] a startup acquired by Lenovo in 2009.^[9] In 2012, John Legere, T-Mobile's then-new CEO, hired Sievert as CMO.^[10]

to

Sievert started his career at Procter & Gamble,^[1] where he worked for six years as a brand manager for brands including Pepto-Bismol and Crest. He subsequently worked in product management^[11] for the personal computing unit at IBM. From 1998^[3] to 2001^[11] he worked at online financial services company E-Trade.^[3] He became the company's executive vice president (EVP) and chief global marketing and sales officer,^[2][5] building its brand during the dot-com boom of the late 1990s.^[12] He was also CEO of tablet gaming company Discovery Bay Games.^[13]

In 2002, Sievert became EVP and CMO of AT&T Wireless, a role he held until 2005^[7] when Cingular Wireless acquired AT&T. During his time at the company, he led AT&T away from its pre-existing "mLife" marketing campaign,^[12] which had been criticized as difficult to understand,^[14] switching to a more straightforward slogan.^[12]

Sievert joined Microsoft's Global Windows Group as corporate vice president of product management in 2005, leading preparations for the release of Longhorn (later called Windows Vista).^[15][2] He also played a role in Windows Vista's post-launch strategy, including changes to its anti-piracy system in Service Pack 1 that shifted from feature restrictions to notification-based enforcement.^[16][17]

In 2008 he co-founded Switchbox Labs,^[7] a consumer technology startup, with Robert Dickinson and Blake Ramsdell.^[18] The company was acquired by Lenovo in 2009.^[19] Sievert then worked at Sprint's Clearwire unit.^[3]

In 2012, John Legere, T-Mobile's then-new CEO, hired Sievert as CMO.^[5]

Adding some detail with sources, clarifying the order of things per the sources, breaking into smaller paragraphs, and swapping out a New York Post citation.

• Add to the end of "Career":

The P&G Alumni Network gave Sievert its 2027 McElroy Award^[20] recognizing "significant contributions to the art and science of satisfying the consumer".^[21]

• Break the "Career" section into subsections. Working with the paragraph structure I propose above, I suggest "Early career to 2001" for the first paragraph, "2002–2011: AT&T, Microsoft, Switchbox Labs, and Clearwire" for the next three paragraphs, and "2012–present: T-Mobile" for the remainder. I've mocked up what this could look in my sandbox, here.

Thanks for your time! Mary Gaulke (talk) 17:08, 17 April 2026 (UTC)