Tourism in Brazil

From Wikipedia, the free encyclopedia

Tourism in Brazil is a growing sector and key to the economy of several regions of the country. It had 9.28 million visitors in 2025, an increase of 32% compared to 2024,[2] ranking in terms of the international tourist arrivals as the second main destination in Latin America after Mexico.[3] Revenues from international tourists reached US$7.9 billion (R$41.5 billion), an increase of 7.1% over 2024, according to data from the foreign sector statistics report released by the Central Bank (Bacen).[4]

Rio de Janeiro, the most visited destination in Brazil by foreign tourists for leisure trips, and second place for business travel
São Paulo is the most visited city in Brazil, being the number one city for those looking for business, events, gastronomy, cultural tourism and a vibrant nightlife.
Sancho Bay, Fernando de Noronha, elected the most beautiful beach in the world by TripAdvisor[1]

Brazil offers for both domestic and international tourists an ample range of options, with natural areas being its most popular tourism product, a combination of leisure and recreation, mainly sun and beach, and adventure travel, as well as historic and cultural tourism. Among the most popular destinations are beaches at Rio de Janeiro and Santa Catarina, business trips to São Paulo city, cultural and historic tourism in Minas Gerais, the Iguazu Falls and the Pantanal in the Center-West Region.[5]

In terms of the 2024 Travel and Tourism Competitiveness Index (TTCI), which is a measurement of the factors that make it attractive to develop business in the travel and tourism industry of individual countries, Brazil ranked in the 26th place at the world's level, third in the Americas, after Canada and United States.[6] Brazil’s main competitive advantages are its natural resources, which ranked 3rd on this criterion out of all countries considered in the Americas, and ranked 2nd for its cultural resources, due to its many World Heritage Sites.[7] The 2013 TTCI report also notes Brazil's main weaknesses: its ground transport infrastructure remains underdeveloped (ranked 129th), with the quality of roads ranking in the 121st place, and quality of air transport infrastructure in 131st; and the country continues to suffer from a lack of price competitiveness (ranked 126th), due in part to high and increasing ticket taxes and airport charges, as well as high and rising prices more generally. Safety and security improved significantly between 2008 and 2013, moving from 128th to 73rd place,[8] before slipping to 106th by 2017.[9]

International tourism

Tourist arrivals of 2024 in %[10]
More information Historical international tourism arrivals 1995-2019 ...
Historical international tourism arrivals
1995-2019
Year International
tourist
arrivals
(x1000)
Annual
growth
(%)
Total
revenue
(millions
USD)
Annual
growth
(%)
1995[11][12]1,991-972-
2000[11][12]5,313-1,810-
2003[11][12]4,133-2,479-
2004[11][12]4,79416.03,22230.0
2005[13]5,35811.83,86119.8
2006[13]5,019-6.34,3161.1
2007[14][15]5,0250.14,95314.8
2008[16][17]5,0500.55,78016.7
2009[18]4,802-4.95,305-8.2
2010[19][20]5,1617.55,7027.5
2011[19]5,4335.36,55514.9
2012[19]5,6774.56,6451.3
2013[21]5,8132.46,7040.9
20146,430n/an/an/a
20156,306n/an/an/a
2016[22]6,578n/an/an/a
2017[22]6,5890.65,809n/a
2018[23]6,6210.55,921n/a
2019[23]6,353-4.45,995n/a
Close
Yearly tourist arrivals in millions[24][25][26]

According to the World Tourism Organization, international travel to Brazil began to grow fast since 2000, particularly during 2004 and 2005. However, in 2006 a slow down took place, and international arrivals have had almost no growth both in 2007 and 2008.[13][16][27][28] In spite of this trend, revenues from international tourism continued to rise, from US$3.9 billion in 2005 to US$4.9 billion in 2007, a US$1 billion increase despite 333,000 less arrivals. This favorable trend is the result of the strong devaluation of the American dollar against the Brazilian real, which began in 2004, but on the other hand, making Brazil a more expensive international destination.[29] This trend changed in 2009, when both visitors and revenues fell as a result of the 2008–2009 economic crisis.[18] By 2010, the industry recovered, and arrivals grew above 2006 levels to 5.16 million international visitors, and receipts from these visitors reached US$5.9 billion.[20] In 2012, the historical record was reached with 5.6 million visitors and US$6.6 billion in receipts.[19]

Despite continuing record breaking of international tourism revenues, the number of Brazilian tourists travelling overseas has been growing steadily since 2003, resulting in a net negative foreign exchange balance, as more money is spent abroad by Brazilian than receipts from international tourist visiting Brazil. Tourism expenditures abroad grew from US$5.76 billion in 2006, to US$8.21 billion in 2007, a 42.45% increase, representing a net deficit of US$3.26 billion in 2007, as compared to US$1.45 billion in 2006, a 125% increase from the previous year.[30] This trend is caused by Brazilians taking advantage of the stronger Real to travel and making relatively cheaper expenditures abroad.[30] Brazilian traveling overseas in 2006 represented 3.9% of the country's population.[31]

In 2005, tourism contributed with 3.2% of the country's revenues from exports of goods and services, and represented 7% of direct and indirect employment in the Brazilian economy.[32] In 2006, direct employment in the sector reached 1.87 million people.[33] Domestic tourism is a fundamental market segment for the industry, as 51 million traveled throughout the country in 2005,[34] and direct revenues from Brazilian tourists reached US$21.8 billion,[35] 5.6 times more receipts than international tourists in 2005.[citation needed]

In 2005, Rio de Janeiro, Foz do Iguaçu, São Paulo, Florianópolis, and Salvador were the most visited cities by international tourists for leisure trips. The most popular destinations for business trips were São Paulo, Rio de Janeiro, and Porto Alegre.[36] In 2006, Rio de Janeiro and Fortaleza were the most popular destinations by national visitors.[37]

More information Main destinations visited by internationalleisure tourists in 2019Top 10 ranking by number of visitors, Main destinations visitedby national leisure tourists in 2020Top 10 ranking by number of visitors ...
Main destinations visited by international
leisure tourists in 2019[5]
Top 10 ranking by number of visitors
Main destinations visited
by national leisure tourists in 2020[38]
Top 10 ranking by number of visitors
Ranking
(2019)
DestinationState Ranking
(2020)
DestinationState
1stRio de JaneiroRJ 1st Rio de Janeiro RJ
2ndFlorianópolisSC 2nd São Paulo SP
3rdFoz do IguaçuPR 3rd Maceió AL
4thSão PauloSP 4th Gramado RS
5thArmação dos BúziosRJ 5th Fortaleza CE
6thSalvadorBA 6th Natal RN
7thBombinhasSC 7th Foz do Iguaçu PR
8thAngra dos ReisRJ 8th Porto de Galinhas PE
9thBalneário CamboriúSC 9th Salvador BA
10thParatyRJ 10th Florianópolis SC
Close

Visitor statistics

More information Country ...
Visitors arriving in Brazil, by country of residence[39][2]
Country 202520242023202220212020201920182017201620152014201320122011
Argentina 3.386.823Increase1.960.182Increase1,882,240 Increase1,032,762 Increase67,280 Decrease887,805 Decrease1,954,725 Decrease2,498,483 Decrease2,622,327 Increase2,294,900 Increase2,079,823 Increase1,743,930 Increase1,711,491 Increase1,671,604 Increase1,593,775 Increase
United States 759.637Increase728.537Increase668,478 Increase441,007 Increase132,182 Decrease172,105 Decrease590,520 Increase538,532 Increase475,232 Decrease570,350 Decrease575,796 Decrease656,801 Increase592,827 Increase586,463 Decrease594,947 Decrease
Chile 801.921Increase653.895Increase458,576 Increase202,470 Increase46,673 Decrease131,174 Decrease391,689 Increase387,470 Increase342,143 Increase311,813 Increase306,331 Decrease336,950 Increase268,203 Increase250,586 Increase217,200 Increase
Paraguay 528.554Increase465.020Increase424,460 Increase308,234 Increase132,126 Increase122,981 Decrease406,526 Increase356,897 Increase336,646 Increase316,714 Increase301,831 Increase293,841 Increase268,932 Increase246,401 Increase192,730 Decrease
Uruguay 524.729Increase388.464Increase334,703 Increase180,064 Increase11,575 Decrease113,714 Decrease364,830 Increase348,336 Increase328,098 Increase284,113 Increase267,321 Increase223,508 Decrease262,512 Increase253,864 Decrease261,204 Increase
France 293.008Increase235.163Increase187,559 Increase130,910 Increase34,848 Decrease70,369 Decrease257,504 Increase238,345 Decrease254,153 Decrease263,774 Increase261,075 Decrease282,375 Increase224,078 Increase218,626 Increase207,890 Increase
Portugal 273.483Increase218.354Increase182,463 Increase149,747 Increase38,704 Decrease51,028 Decrease176,229 Increase145,816 Increase144,095 Decrease149,968 Decrease162,305 Decrease170,066 Increase168,250 Decrease168,649 Decrease183,728 Decrease
Germany 209.854Increase182.166Increase158,582 Increase120,670 Increase29,514 Decrease61,149 Decrease206,882 Decrease209,039 Increase203,045 Decrease221,513 Decrease224,549 Decrease265,498 Increase236,505 Decrease258,437 Increase241,739 Increase
Italy 190.342Increase154.495Increase129,447 Increase86,766 Increase18,907 Decrease45,646 Decrease182,587 Increase175,763 Increase171,654 Decrease181,493 Decrease202,015 Decrease228,734 Decrease233,243 Increase230,114 Increase229,484 Decrease
United Kingdom 187.396Increase153.754Increase130,239 Increase87,909 Increase9,809 Decrease48,595 Decrease163,425 Increase154,586 Decrease185,858 Decrease202,671 Increase189,269 Decrease217,003 Increase169,732 Increase155,548 Increase149,564 Decrease
Spain 160.484Increase132.484Increase114,096 Increase83,745 Increase22,828 Decrease32,665 Decrease145,325 Decrease147,159 Increase137,202 Decrease147,846 Decrease151,029 Decrease166,759 Decrease169,751 Decrease180,406 Decrease190,392 Increase
Peru 175.418Increase131.368Increase99,353 Increase61,634 Increase13,077 Decrease33,895 Decrease135,880 Increase121,326 Increase115,320 Increase114,276 Increase113,078 Decrease117,230 Increase98,602 Increase91,996 Increase86,795 Increase
Bolivia 128.494Increase129.992Increase123,803 Increase90,694 Increase26,330 Decrease45,449 Decrease132,069 Increase126,253 Decrease126,781 Decrease138,106 Increase108,149 Increase95,300 Increase95,028 Decrease112,639 Increase85,429 Decrease
Colombia 194.467Increase129.501Increase118,163 Increase84,470 Increase27,892 Increase27,129 Decrease126,595 Decrease131,596 Decrease140,363 Increase135,192 Increase118,866 Decrease158,886 Increase116,461 Increase100,324 Increase91,345 Increase
Mexico 121.884Increase99.137Increase82,324 Increase52,171 Increase12,731 Decrease18,068 Decrease82,921 Increase79,891 Decrease81,778 Decrease94,609 Increase90,361 Decrease109,637 Increase76,738 Increase61,658 Decrease64,451 Decrease
Canada 103.163Increase96.540Increase86,591 Increase54,252 Increase8,077 Decrease26,950 Decrease77,043 Increase71,160 Increase48,951 Decrease70,103 Increase68,293 Decrease78,531 Increase67,610 Decrease68,462 Decrease70,358 Increase
China 103.122Increase76.524Increase42,542 Increase8,787 Increase2,360 Decrease6,297 Decrease68,578 Increase56,333 Decrease61,250 Increase57,860 Increase53,064 Decrease57,502 Decrease60,140 Decrease65,945 Increase55,978 Increase
Japan 68.719Increase61.129Increase42,341 Increase17,635 Increase1,904 Decrease20,476 Decrease78,914 Increase63,708 Increase60,342 Decrease79,754 Increase70,102 Decrease84,636 Decrease87,225 Increase73,102 Increase63,247 Increase
 Switzerland 63.604Increase58.092Increase50,359 Increase38,371 Increase13,568 Decrease17,063 Decrease63,826 Decrease70,040 Increase69,484 Increase69,074 Decrease70,319 Decrease80,277 Increase68,390 Decrease69,571 Increase65,951 Decrease
Netherlands 64.773Increase54.273Increase45,917 Increase35,488 Increase9,080 Decrease16,532 Decrease59,752 Decrease62,651 Increase59,272 Decrease72,268 Increase66,870 Decrease81,655 Increase69,187 Decrease73,133 Increase72,162 Decrease
Australia 56.308Increase52.888Increase46,935 Increase25,825 Increase1,650 Decrease17,932 Decrease56,158 Increase42,235 Increase33,862 Decrease49,809 Increase44,896 Decrease67,389 Increase45,079 Increase43,161 Increase35,642 Decrease
Ireland 48.935Increase42.832Increase35,983 Increase30,216 Increase4,478 Decrease10,419 Decrease34,973 Increase23,917 Increase13,363 Decrease16,428 Decrease17,651 Decrease19,467 Increase19,352 Increase18,457 Increase16,871 Increase
Ecuador 59.060Increase38.493Increase33,273 Increase18,971 Increase6,593 Decrease7,646 Decrease31,040 Increase29,374 Decrease34,244 Increase30,604 Decrease34,899 Decrease42,349 Increase29,324 Increase26,462 Increase25,495 Increase
Others 783.018Increase530.336Increase429,914 Increase287,233 Increase73,685 Decrease161,348 Decrease565,150 Increase542,466 Decrease543,307 Decrease673,458 Decrease727,946 Decrease851,528 Increase674,682 Increase651,235 Increase636,977 Increase
Total 9.287.196Increase6.773.619Increase5,908,341 Increase3,630,031 Increase745,871 Decrease2,146,435 Decrease6,353,141 Decrease6,621,376 Increase6,588,770 Increase6,546,696 Increase6,305,838 Decrease6,429,852 Increase5,813,342 Increase5,676,843 Increase5,433,354 Increase
Close

2025 Record Arrivals

The year 2025 marked a record-breaking number of international visitors,[40] as announced by Embratur and the Ministry of Tourism. In 2025, Brazil registered 9,287,196 international arrivals from 205 countries. This represented a 37% increase compared to the previous record set in 2024, far surpassing the influx of tourists recorded during major mega-events hosted by the country, such as the 2014 FIFA World Cup and the 2016 Rio Olympics.

The most significant growth in arrivals came from Argentina, which saw a 72% year-over-year (YoY) increase. With over 3.3 million tourists, Argentines formed the largest demographic group to visit Brazil, followed by visitors from Chile, the United States, Paraguay, and Uruguay. Brazil also registered a substantial rise in tourists from Europe and Asia, with an overall increase of more than 20% from these regions. The United Kingdom, France, Portugal, Spain, Germany, Italy, and China represented the largest source markets outside the Americas.[39]

The following table provides a breakdown of the top 88 source nationalities visiting Brazil, comparing arrival data between 2024 and 2025, alongside the year-over-year percentage growth:[2][41]

[39][2]
Country Arrivals 2025 Arrivals 2024 YoY (%)
Total 9.287.196 6.773.619 37.11%
Argentina 3.386.823 1.960.182 72.78%
Chile 801.921 653.895 22.64%
United States 759.637 728.537 4.27%
Paraguay 528.554 465.020 13.66%
Uruguay 524.729 388.464 35.08%
France 293.008 235.163 24.60%
Portugal 273.483 218.354 25.25%
Germany 209.854 182.166 15.20%
Colombia 194.467 129.501 50.17%
Italy 190.342 154.495 23.20%
United Kingdom 187.396 153.754 21.88%
Peru 175.418 131.368 33.53%
Venezuela 169.346 8.637 1860.70%
Spain 160.484 132.484 21.13%
Bolivia 128.494 129.992 -1.15%
Mexico 121.884 99.137 22.95%
Canada 103.163 96.540 6.86%
China 103.122 76.524 34.76%
Japan 68.719 61.129 12.42%
Netherlands 64.773 54.273 19.35%
Switzerland 63.604 58.092 9.49%
Ecuador 59.060 38.493 53.43%
Australia 56.308 52.888 6.47%
Ireland 48.935 42.832 14.25%
Russia 35.289 31.009 13.80%
Israel 31.074 16.485 88.50%
South Korea 29.955 28.435 5.35%
Belgium 29.891 26.530 12.67%
Poland 29.777 25.967 14.67%
Costa Rica 29.068 16.812 72.90%
Sweden 22.802 20.776 9.75%
Austria 21.089 18.469 14.19%
Turkey 18.783 25.117 -25.22%
South Africa 18.282 15.280 19.65%
India 17.515 15.274 14.67%
Denmark 17.293 15.117 14.39%
Panama 16.492 11.125 48.24%
Dominican Republic 16.337 12.833 27.30%
Norway 15.453 13.869 11.42%
New Zealand 12.978 11.030 17.66%
Guatemala 11.985 8.909 34.53%
Romania 11.747 10.558 11.26%
Suriname 11.474 11.873 -3.36%
Greece 11.037 9.176 20.28%
Angola 9.134 13.520 -32.44%
Hungary 8.713 6.964 25.11%
Czech Republic 8.589 7.152 20.09%
Guyana 7.721 6.399 20.66%
Philippines 6.895 5.714 20.67%
Morocco 6.742 4.854 38.90%
Finland 6.231 5.166 20.62%
Indonesia 6.227 6.035 3.18%
Ukraine 5.982 4.795 24.75%
Singapore 5.899 5.014 17.65%
El Salvador 5.326 4.357 22.24%
Bulgaria 5.035 4.142 21.56%
Taiwan 5.003 4.087 22.41%
Mozambique 4.955 4.156 19.23%
Honduras 4.931 3.535 39.49%
China, Hong Kong 4.874 4.052 20.29%
Thailand 4.848 4.112 17.90%
Croatia 4.713 3.444 36.85%
Slovakia 4.691 3.253 44.21%
Malaysia 4.257 3.873 9.91%
Cuba 4.110 3.848 6.81%
Serbia 3.663 2.961 23.71%
Lithuania 3.104 2.615 18.70%
Luxembourg 3.011 2.340 28.68%
Lebanon 2.966 2.569 15.45%
Nicaragua 2.797 1.739 60.84%
Iran 2.610 4.438 -41.19%
Tunisia 2.542 1.710 48.65%
Egypt 2.472 1.656 49.28%
Nigeria 2.440 1.627 49.97%
Slovenia 2.396 1.960 22.24%
Estonia 1.962 1.513 29.68%
Haiti 1.833 836 119.26%
Saudi Arabia 1.753 2.384 -26.47%
Ghana 1.712 867 97.46%
Latvia 1.587 1.499 5.87%
Kenya 1.560 909 71.62%
Trinidad and Tobago 1.344 820 63.90%
Pakistan 1.220 952 28.15%
Bangladesh 822 1.171 -29.80%
Cape Verde 723 568 27.29%
Syria 619 588 5.27%

Comparison with other destinations

The following is a comparative summary of Brazil's tourism industry key performance indicators as compared with countries considered among the most popular destinations in Latin America, and relevant economic indicators are included to show the relative importance that international tourism has on the economy of the selected countries.

More information Selected Caribbean andLatin American countries, Internl. tourist arrivals2019 (x1000) ...
Selected
Caribbean and
Latin American
countries
Internl.
tourist
arrivals
2019[42]
(x1000)
Internl.
tourism
receipts
2019[42]
(million
USD)
Receipts
per
arrival
2019
(col 2)/(col 1)
(USD)
Arrivals
per
capita
per 1000 pop.
(estimated)
2007[27][43]
Receipts
per
capita
2005[12]
USD
Revenues
as %
of exports
goods and
services[32]
2003
Tourism
revenues
as %
GDP[8][32]
2012
% Direct &
indirect
employment
in tourism[8][32]
2012
World
Ranking
Tourism
Compet.[6]
TTCI
2024
Index
value
TTCI[6]
2024
 Argentina7,3995,241708115577.410.59.9494.10
 Brazil6,3535,99594426183.28.98.1264.41
 Chile4,5182,302510151735.38.48.0314.33
 Colombia4,1695,6821,36326256.65.15.5404.08
 Costa Rica3,1393,9881,27044234317.512.511.7514.08
 Cuba4,2632,596609188169n/dn/dn/dn/dn/d
 Dominican Republic6,4467,4721,15940835336.214.713.6643.88
 Jamaica2,6813,6391,35762853049.225.723.8 843.59
 Mexico45,02424,5735462011035.712.413.7384.26
 Panama1,7534,5202,57833021110.610.19.6633.90
 Peru4,3723,73885565419.09.17.8623.90
 Uruguay3,0562,25573852514514.210.29.7713.79
Close
  • Notes: Green shadow denotes the country with the top indicator. Yellow shadow corresponds to Brazilian indicators.

Tourist visa

Arraial do Cabo, Rio de Janeiro

Tourist visa requirements have been waived for citizens of Andorra, Argentina, Australia, Austria, Bahamas, Barbados, Belarus, Belgium, Bolivia, Bulgaria, Canada, Chile, Colombia, Costa Rica, Croatia, Czech Republic, Denmark, Ecuador, Finland, France, Germany, Greece, Guatemala, Guyana, Hong Kong, Hungary, Iceland, India, Ireland, Israel, Italy, Japan, Liechtenstein, Lithuania, Luxembourg, Macau, Malaysia, Malta, Mexico, Monaco, Namibia, Netherlands, New Zealand, Norway, Panama, Paraguay, Peru, Philippines, Poland, Portugal, Qatar, Romania, Russia, San Marino, Singapore, Slovakia, Slovenia, South Africa, South Korea, Spain, Suriname, Sweden, Switzerland, Thailand, Trinidad and Tobago, Turkey, Ukraine, the United Kingdom, Uruguay, Vatican City, and Venezuela.

Tourist visas also applies to lecturers at conferences, for visiting relatives and/or friends, unpaid participation in athletic or artistic event or competition (in this case an invitation letter from the sponsoring organization in Brazil is required), and unpaid participation in a scientific/academic seminar or conference sponsored by a research or academic institution (in this case, an invitation letter from the sponsoring organization in Brazil is required).[44]

Amusement parks

In 2023, according to the "Best Amusement and Water Parks" ranking, from the "Travelers' Choice" award, from the TripAdvisor website, Brazil had 4 of the 25 best entertainment parks in the world: Beto Carrero World (2nd), in Santa Catarina; Beach Park (3rd), in Ceará; Terra Mágica Florybal Park (13th), in Rio Grande do Sul; and Hot Park [pt] (18th), in Goiás.[45]

Paleontological tourism

Lençóis Maranhenses National Park, in Maranhão

Geopark Paleorrota is the main area of geotourism in Rio Grande do Sul and one of the most important in Brazil. With 83,000 km2 (32,000 sq mi) inside 281,000 km2 (108,000 sq mi) of the state, where many fossils of the Permian and Triassic period, with ages ranging between 210 and 290 million years ago, when there were only the continent Pangaea.

In the region Metropolitan Porto Alegre there are 5 museums to visit. In Paleorrota Geopark there are 7 museums, the Palaeobotanical Garden in Mata and the Paleontological Sites of Santa Maria to be visited. The BR-287, nicknamed Highway of Dinosaurs, crosses 17 of 41 municipalities of the geopark.

Ecotourism

Domestic tourism

Domestic tourism is a key market segment for the tourism industry in Brazil. In 2005, 51 million Brazilian nationals made ten times more trips than foreign tourists and spent five times more money than their international counterparts.[34] The main destination states in 2005 were São Paulo (27.7%), Minas Gerais (10.8%), Rio de Janeiro (8.4%), Bahia (7.4%), and Santa Catarina (7.2%). The top three states by trip origin were São Paulo (35.7%), Minas Gerais (13.6%).[34]

In terms of tourism revenues, the top earners by state were São Paulo (16.4%) and Bahia (11.7%). For 2005, the three main trip purposes were visiting friends and family (53.1%), sun and beach (40.8%), and cultural tourism (12.5%).[31]

Tourism by regions of Brazil

Florianópolis
Iguazu Falls, Paraná, in Brazil-Argentina border, is the third most popular destination for foreign tourists who come to Brazil for pleasure.
Boa Viagem beach in Recife

See also

References

Related Articles

Wikiwand AI