WROV-FM
Radio station in Martinsville, Virginia, United States
From Wikipedia, the free encyclopedia
WROV-FM (96.3 MHz) is a commercial FM radio station licensed to Martinsville, Virginia. WROV-FM is owned and operated by iHeartMedia[4] and airs a classic rock radio format. WROV-FM's signal covers the Roanoke-Lynchburg media market, including the New River Valley and the Southside of Virginia.
| |
| |
| Broadcast area | |
|---|---|
| Frequency | 96.3 MHz (HD Radio) |
| Branding | 96.3 ROV Rocks |
| Programming | |
| Format | Classic rock[1] |
| Subchannels | HD2: Black Information Network |
| Affiliations | |
| Ownership | |
| Owner |
|
| History | |
First air date | January 1950[2] |
Former call signs | WMVA-FM (1950–1989) |
Call sign meaning |
|
| Technical information[3] | |
Licensing authority | FCC |
| Facility ID | 37747 |
| Class | C1 |
| ERP | 14,000 watts |
| HAAT | 633 meters (2,077 ft) |
Transmitter coordinates | 37°7′0.4″N 80°0′57.1″W |
| Translator | HD2: 96.7 W244AV (Blacksburg, etc.) |
| Links | |
Public license information | |
| Webcast | Listen live (via iHeartRadio) |
| Website | rovrocks |
WROV-FM has studios and offices on Brandon Avenue in Roanoke and its transmitter is in Boones Mill, Virginia.
HD Radio
WROV-FM HD2 carries an African-American-oriented all-news format under the branding "Roanoke's BIN 96.7",[5] reflecting its carriage on FM translator W244AV (96.7 FM) in Blacksburg.
The subchannel previously carried an alternative rock format as "96.7/96.9 Alt Project"; at the time, it was also heard on W245BG (96.9 FM) in Roanoke. On February 8, 2018, WROV-FM HD2 rebranded as "Alt 96".[6]
On November 18, 2020, WROV-FM HD2 and W244AV changed their format from alternative rock to programming from the Black Information Network, branded as "Roanoke's BIN 96.7". The alternative rock format continues on WSTV-HD2 and W245BG.[7]
| Call sign | Frequency | City of license | FID | ERP (W) | HAAT | Class | FCC info |
|---|---|---|---|---|---|---|---|
| W244AV | 96.7 FM | Blacksburg, etc., Virginia | 37748 | 250 | 180 m (591 ft) | D | LMS |
History
WROV-FM first signed on the air in January 1950 as WMVA-FM.[8] It was a sister station to WMVA and served Martinsville. In 1989, new ownership purchased WMVA-FM and WROV (now WGMN), and undertook a move of WMVA-FM to Roanoke.
History of call letters
The call letters WROV-FM were previously assigned to a station in Roanoke, Virginia. It began broadcasting on 103.7 MHz in 1948. It was a sister station of WROV and duplicated that station's programming.[9] In 1955, WROV radio's ownership had decided to leave broadcasting altogether after the disastrous effort to start WROV-TV; new management saw the FM station as a money pit and turned in the license in June 1957.[10][11]