A Virtuous Business

The plot follows the independence, growth and friendship of the four Bangpan Sisters, who jump into door-to-door sales of adult products in a rural village in 1992, when sex was still a taboo topic.

• Kim So-yeon as Han Jeong-suk^[2]

A housewife who lives a virtuous life. She elected as the Geumje Chili Lady "Jin" with her bright beauty, married her husband, her first date, and led a modest and passive life. However, she is unable to buy her only son a new bag and worries about monthly rent arouses her. When she jumps into door-to-door sales of foreign adult products to make money on her own, she discovers the natural talent of a marketer she did not know she had.

• Yeon Woo-jin as Kim Do-hyun^[2]

An American-style detective who lived in the United States. He grew up in a wealthy family and graduated from a prestigious Ivy League school, returns to Korea and is promoted quickly through special promotions at Gangnam Police Station but for some reason, he is transferred to Geumje Police Station.

• Kim Sung-ryung as Oh Geum-hee^[2]

The elegant brain of the Bangpan Sisters. She graduated from Ewha Womans University who grew up well-mannered and called a lady back then. However, she is currently spending her free days in Geumje, the hometown of her husband whom she married through her family's arrangement.

• Kim Sun-young as Seo Young-bok^[2]

A mother of four children who has a wonderful relationship with her husband. She jumps into door-to-door sales to somehow provide separate rooms for her children. She also plays the role of licorice that makes the Bangpan Sisters laugh by turning even extreme situations into humor.

• Lee Se-hee as Lee Joo-ri^[2]

A single mother raising her son alone and Geum-je's "it girl". She runs a beauty salon and wins the hearts of men who send her sly glances for enjoying unconventional clothes with her smiling face and cute speech. At first, she enters door-to-door sales thinking that it is an interesting event in her boring daily life, but she grows up to become the brash youngest who wakes up her sisters with a lively fact bomber who is not frustrated under any circumstances.

• Kim Won-hae as Choi Won-bong^[3]

Geum-hee's blunt kkondae husband, owner of the town pharmacy.

• Choi Jae-rim as Kwon Seong-soo^[4]

Jeong-suk's unfaithful fighter husband.

• Im Chul-soo as Park Jong-sun^[5]

Young-bok's loving but incompetent husband

• Kang Ae-sim [ko] as Lee Bok-soon^[3]

Jeong-suk's mother

• Seo Hyun-chul as Do-hyun's colleague^[3]

• Jeong Soon-won as Do-hyun's colleague^[3]

• Kim Jung-jin [ko] as Eom Dae-geun^[6]

Son of a wealthy real estate agent who the townspeople can't stand, he has low self-esteem, works part-time at the town pharmacy and is very geeky, highly enthusiastic about the things he likes, and secretly a great photographer.

• Park Ok-chul as a local supermarket owner^[3]

• Park Ji-ah as a butcher shop owner^[3]

• Kim Sun-mi as a rice shop owner^[3]

• Joo In-young as Cheol-mul^[7]

A hardware store owner who is one of the Anti Sisters fighting against Bangpan Sisters.

• Hong Ji-hee^[3]

• Shim Wan-joon as Park In-tae^[3]

• Jeon Su-ji as Um Seo-yeon^[3]

• Woo Hyun-joo [ko] as Jo Soon-ae^[8]

• Jung Young-joo as Heo Young-ja^[9]

Owns a real estate agency, overbearing mother of Eom Dae-geun, who doesn't respect her son and thinks he's a failure. The one who led the Anti Sisters who is called Madam Bokdeokpang.

• Ra Mi-ran as Kim Mi-ran^[10]

CEO of Fantasy Lingerie, a company that sells adult products door-to-door by Bangpan Sisters.

In March 2024, Kim So-yeon, Lee Se-hee, Kim Sung-ryung, and Kim Sun-young were reportedly cast as the four female leads of the series.^{[11][12][13][14]}

In May 2024, Yeon Woo-jin was reportedly cast as the male lead of the series.^[15]

In July 2024, the five actors were officially confirmed to lead the series. Directed by Jo Woong, written by Choi Bo-rim, provided by SLL, and co-produced by HighZium Studio and 221b.^[16]

JTBC announced that A Virtuous Business was scheduled to air in the second half of 2024.^[16] The series was confirmed to be broadcast on October 12, 2024, every Saturday and Sunday.^[17] It is also available to stream on Netflix in select regions.^[18]

Average TV viewership ratings

Ep.	Original broadcast date	Average audience share (Nielsen Korea)[19]
		Nationwide	Seoul
1	October 12, 2024	3.862% (1st)	3.996% (1st)
2	October 13, 2024	4.544% (1st)	4.676% (1st)
3	October 19, 2024	4.632% (1st)	5.101% (1st)
4	October 20, 2024	5.924% (1st)	6.495% (1st)
5	October 26, 2024	5.070% (1st)	5.559% (1st)
6	October 27, 2024	6.035% (1st)	6.188% (1st)
7	November 2, 2024	4.834% (1st)	5.091% (1st)
8	November 3, 2024	5.576% (1st)	5.664% (1st)
9	November 9, 2024	4.393% (1st)	5.027% (1st)
10	November 10, 2024	5.950% (1st)	6.015% (1st)
11	November 16, 2024	5.725% (1st)	5.846% (1st)
12	November 17, 2024	8.580% (1st)	9.077% (1st)
Average		5.377%	5.391%
In the table above, the blue numbers represent the lowest ratings and the red numbers represent the highest ratings. This drama aired on a cable channel/pay TV which normally has a relatively smaller audience compared to free-to-air TV/public broadcasters (KBS, SBS, MBC, and EBS).