Ambitiouz Entertainment

The label was founded in 2014. Its first artists were Emtee, Fifi Cooper and B3nchMarQ.

Fifi Cooper, B3nchMarQ, A-Reece, and Flvme left the label in 2017.^[3][4] The artists claimed that they decided to part ways with the record label due to financial disagreements.

In late 2017, the record label filed a lawsuit against former artist Cooper, banning her from performing any and all songs that she had released while under the label. This caused an uproar from fans and supporters of the artist. The political party EFF stepped in to assist Cooper in the legal battle, which she eventually won.^[5]

In 2018, their biggest act at the time, Amanda Black announced that she was going to leave the record label and signed a joint-venture with Sony Music Entertainment. She then proceeded to sue the record label for over 1 million Rand that was owed to her for unpaid performances, which she won. Following Amanda Black's exit were Emtee, Priddy Ugly, Gigi Lamayne, KLY, DJ Citi Lyts, Saudi & NEO. In May 2020, Sjava departed the label.^{[citation needed]}