Bangla (drink)

Bangla is made from grains such as sorghum, bajra and wheat.^[3]

According to the government data of 2015, 48% of the West Bengal state's market share is Indian-made foreign liquor (IMFL), 39% is the Bangla drink. 11% of the market share is beer and the remaining 2% are occupied by wine and other spirits.^[3] Bangla is generally consumed by those who cannot afford other more expensive alcohol.^[4] The market, however, has been increasing for domestic liquor; this is due to a combination of a change in government policy that allows Bengali liquor to be sold in more outlets, improved production, better packaging, and new marketing strategies.^[3]

A major proportion of excise revenue in the state of West Bengal comes from cheap Bengali liquor. In the 2014-15 fiscal year, the figure reached 3,600 crore.^[3]