Black Magic (chocolates)
From Wikipedia, the free encyclopedia
 | |
| Product type | Chocolate |
|---|---|
| Owner | Nestlé |
| Country | UK |
| Introduced | 1933 |
| Previous owners | Rowntree's |
| Website | nestle.co.uk/blackmagic |
Black Magic is a British brand of boxed chocolates originally created by Rowntree's in 1933. The brand is now owned by Nestlé.[1] Sold as an affordable version of an (at that time) otherwise very expensive luxury product, they were marketed as a courtship gift.[2] In the 1970s, the brand was advertised using the slogan "Who knows the secret of the Black Magic box?"[1]
Christopher Gunning wrote the music for the iconic series of advertisements that ran on British television from 1971 well into the 1980s.[3]
- Almond Crunch
- Raspberry Heaven
- Dreamy Fudge
- Hazelnut Swirl
- Orange Sensation
- Caramel Heart
- Coffee Crescent
- Pure Black Magic
- Midnight Truffle
