Passatempo
From Wikipedia, the free encyclopedia
 | |
| Product type | Cookies |
|---|---|
| Owner | Nestlé |
| Country | Brazil |
| Introduced | 1986 (as Divertidos) 1992 (as Passatempo) |
| Markets | Brazil |
Passatempo is Brazilian cookie brand belonging to Nestlé created in 1986. The brand was originally created under the name Divertidos being sold by the label of the now defunct subsidiary Biscoitos São Luiz and being known for its strong appeal to children.[1]
The brand's first cookies became known for being rectangular milk cookies with prints of cartoon characters such as Snoopy and Disney printed in caramel flavor.[2] Starting in 1992, the brand was reformulated, at first themed with Teenage Mutant Ninja Turtles and later Dinosaurs,[3][4] changing to its current name and also being sold as sandwich cookies consisting of two square-shaped biscuits filled with chocolate.[5] After the end of São Luiz in 2002, the cookies began to be sold under the Nestlé label.
The brand also has animal mascots, originally starting with a monkey, but later also including an alligator, a zebra, a jaguar, an elephant and a bear. Other products were also created over time such as chocolate chip cookies in 2015 and a breakfast cereal brand in 2022.[6]
